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New Insights for Market Disruption- Introducing the Habit Flywheel™

New Insights for Market Disruption- Introducing the Habit Flywheel™

by Shelly Lundahl | May 23, 2018 | Resources, White Paper

For a business strategy to suceed, it must shake up the status quo and disrupt consumer behavior habits. We found that marketers and innovators can influence or change consumer habits in three ways:1. Target moments and routines, not people, to create upstream value2....

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