by Shelly Lundahl | May 23, 2018 | Resources, White Paper
For a business strategy to suceed, it must shake up the status quo and disrupt consumer behavior habits. We found that marketers and innovators can influence or change consumer habits in three ways:1. Target moments and routines, not people, to create upstream value2....
by Shelly Lundahl | Mar 27, 2018 | Resources, White Paper
Tap the power of your consumers’ fast decision by understanding the benefits your product cues signal to buyers and optimizing them for the moments of product use. Translate product benefits into design elements that increase your products’ success in...
by Shelly Lundahl | Mar 27, 2018 | Resources, White Paper
Translate product benefits into design elements through a rapid, iterative team process with consumers that identifies cues that signal benefits. Learn how a client jump started their launch of a line of new soup concepts using this co-design approach. ...
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