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New Insights for Market Disruption- Introducing the Habit Flywheel™

New Insights for Market Disruption- Introducing the Habit Flywheel™

by Shelly Lundahl | May 23, 2018 | Resources, White Paper

For a business strategy to suceed, it must shake up the status quo and disrupt consumer behavior habits. We found that marketers and innovators can influence or change consumer habits in three ways:1. Target moments and routines, not people, to create upstream value2....
Cues Approach Boost New Product Survival

Cues Approach Boost New Product Survival

by Shelly Lundahl | Mar 27, 2018 | Resources, White Paper

Tap the power of your consumers’ fast decision by understanding the benefits your product cues signal to buyers and optimizing them for the moments of product use. Translate product benefits into design elements that increase your products’ success in...
Co-design!  Zero to Final Specification in Three Days

Co-design!  Zero to Final Specification in Three Days

by Shelly Lundahl | Mar 27, 2018 | Resources, White Paper

Translate product benefits into design elements through a rapid, iterative team process with consumers that identifies cues that signal benefits.  Learn how a client jump started their launch of a line of new soup concepts using this  co-design approach.  ...

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