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Webinar 11 – July 2018- “Don’t Use That! Clean Label Movement: Non-Food Personal and Home Care Product Impact”

Presented by:  Sarah Kirkmeyer, Sr. Director, Client Partnerships and Karen Lynch, Sr. Director, Qualitative Insights.

Presented Thursday, July 12, 2 pm ET

View Webinar Here

Clean label consumer decisions extend beyond food and beverage industry… Today’s shoppers—and the Clean Label Enthusiasts (CLE) in our online research community—are also looking for clean labels on the products they use for personal care and in their home. We are now conducting deep dives with consumers in specific non-food categories to uncover deeper, faster insights for product innovation and development in these sectors.

In the context of non-food categories, during this webinar we’ll share with you:

  • How CLEs define a clean label
  • Brands that are doing a great job of meeting CLE needs
  • Ingredients manufacturers should avoid to maintain a positive perception among this growing segment of the population.

Please join us for a webinar which will highlight some of the key findings from our research with Clean Label Enthusiasts in five non-food categories: Oral Care, Home Care, Hair Care, Fabric Care and Body Care.

Hope to see you there!

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Webinar 10 – June 2018- “Sea Salt or Sodium Chloride? Ingredient Scoring Insights for a Perceived Cleaner Label”

Presented by InsightsNow: Dave Lundahl, CEO and Sarah Kirkmeyer, Sr. Director, Client Partnerships

Watch Here

As the free-from movement continues to gain momentum, product developers and marketers are challenged to know how to design products to have a perceived cleaner label.  As an example, does paying a higher premium for sea salt vs regular salt matter?  Does your target consumer care whether an ingredient is listed as natural or organic?

Join us as we introduce the “Clean Label Ingredient Score” and a new industry database being built in partnership with forward thinking ingredient suppliers.  Users gain a deeper understanding into how consumers react to different ingredients in different contexts, and provide direction into the impact on their product choice behavior.

This webinar will highlight how using different ingredients or ingredient terminology can impact consumer behavior.

Learn ways to keep your business ahead of the trends.

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