implicit testing Archives

InsightsNow Expands Client Service Capacity with New Hires

by Managing Editor | Oct 28, 2021 | Hot Topics, News

InsightsNow Expands Client Service Capacity with New Hires Behavioral research firm adds three new directors to expand client service and innovative insights studies October 27, 2021 – Portland, OR – InsightsNow, a behavioral research firm, has...

[November 18] Webinar: Harnessing Blueberries to Maximize the “Implicit” Appeal of Food Products

by Managing Editor | Oct 28, 2021 | Implicit Applications, Webinars

Using the Scoring Center to guide strategies that drive value and demand for blueberry innovations November 18 2 p.m ET (11 a.m. PT) Presenter: Kayte Hamilton, Director, Innovation Center; Julia Thompson, CuliNex LLC. Register Here Are you curious on how some food...

The Newness Effect in Market Research

by Managing Editor | Oct 28, 2021 | Implicit Applications, Webinars

Last week, our CEO and Founder presented a webinar on “The Newness Effect,” a topic that has recently created a lot of buzz in our industry. It is important to understand and gain insight on The Newness Effect as it is the way we can connect the dots between implicit...

[October 21] Webinar: The Newness Effect = implicit emotional impact & behavioral disruption

by Managing Editor | Oct 4, 2021 | Implicit Applications, Webinars

Connecting the dots between implicit emotional impact and behavioral disruption Presented October 21, 2021 Presenter: Dave Lundahl, CEO View Here The ability to predict how a new product will disrupt behavior of individual consumers or a product category is a...

Six Ways to Use Implicit Testing: New White Paper

by Michelle Andre | Sep 30, 2021 | Hot Topics, News, White Paper

Six Ways to Use Implicit Testing: New White Paper Behavioral research firm InsightsNow releases new white paper about utilizing implicit testing for claims, messaging, concept and product research 30 September 2021 – Portland, OR – InsightsNow, a behavioral...