functional ingredients Archives

How to Use Market Research for Functional Ingredient Benefit Association

by Managing Editor | Dec 29, 2021 | Blog

Which Functional Ingredients could boost your brand with consumers? Consumers tend to look for a little something extra from the foods and beverages they purchase—like functional benefits. Added ingredients to foods and beverages can provide a perceived functional...

InsightsNow’s New Wave of Clean Label Research Uncovers Consumer Misperceptions about Functional Ingredients

by Managing Editor | Aug 28, 2019 | Blog, News

Latest release of syndicated report focuses on ingredients that claim health-promoting benefits 29 August 2019 – Chicago, IL – InsightsNow, a behavioral research firm, has released their latest report on the Clean Label movement (consumer-driven demand for...

Webinar- Consumer Perceptions of Functional Ingredients in Food & Beverages

by Shelly Lundahl | Jul 31, 2019 | Webinars

Presented Thursday, August 8 Presenters: Dave Lundahl, CEO View Here Health claims have exploded recently for wide categories of foods & beverages. These claims are often tied to specific food ingredients and address specific health benefits, such as for...

How to Use Market Research for Functional Ingredient Benefit Association

InsightsNow’s New Wave of Clean Label Research Uncovers Consumer Misperceptions about Functional Ingredients

Webinar- Consumer Perceptions of Functional Ingredients in Food & Beverages

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