Food product innovation Archives

[August 17] Webinar: Developing a Sensory Brand Fingerprint

by Shelly Lundahl | Jul 25, 2023 | Hot Topics, Webinars

Date: Thursday, August 17 2 p.m ET (11 a.m. PT) With: Greg Stucky, Chief Research Officer Register Here 70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand...

[July 13] A Quest for Strategic Insights: Future Directions from Past Lessons

by Managing Editor | Jul 3, 2023 | Hot Topics, Webinars

Date: Thursday, July 13 2 p.m ET (11 a.m. PT) Panelists: Dave Lundahl, CEO, InsightsNow Greg Stucky, Chief Research Officer, InsightsNow Simon Chadwick, Managing Partner at Cambiar Consulting Register Here On a quest to impact product innovation — from...

[June 22] Delving into Neutral Foods Climate-Smart Product Strategy

by Managing Editor | Jun 5, 2023 | Hot Topics, Sustainability, Webinars

Date: Thursday, June 22 2 p.m ET (11 a.m. PT) With: Dave Lundahl, CEO, InsightsNow, Jim Jarman, Vice President of Product & Commercialization, Neutral Foods and Brian Briskey, Senior Director Strategic Consulting, InsightsNow Register Here Brace yourself for the...

July 19 – 21: IFT First Virtual

by Managing Editor | Apr 21, 2021 | Recent Events

IFT Expo Virtual as “First” Food Improved by Research, Science, & Technology July 19-21, 2021 Monday – Wednesday 9:30am – 5:30pm CT We’re eagerly anticipating this conference to see many colleagues in food technology. ...

[August 17] Webinar: Developing a Sensory Brand Fingerprint

[July 13] A Quest for Strategic Insights: Future Directions from Past Lessons

[June 22] Delving into Neutral Foods Climate-Smart Product Strategy

July 19 – 21: IFT First Virtual

Receive our News!

Categories

Quick Links

About InsightsNow

Request Poster

Are Demographics the Right Way to Humanize Your Story?

Request Poster

Developing a Sensory Brand Fingerprint

Request Poster

Designing Multi-Sensory Experiences based on Aspirational Research