by Managing Editor | Jan 21, 2022 | Blog, Emotions, Webinars
We recently shared our thoughts on “Defining Consumer Emotions for Market Research” on our blog, and dug even deeper into this topic in the first of our two-part webinar series, “Why Is There So Much Confusion About Emotions?” This webinar, hosted by our Chief...
by Managing Editor | Jan 7, 2022 | Blog, Emotions, White Paper
Getting on the same page about how to define what consumer emotions are and how they are used is important to the success of any innovation. It is part of being human to use the same words or phrases to describe very different things. Thus, when it comes to describing...
by Shelly Lundahl | Dec 21, 2021 | Emotions, Webinars
January 20 & 27 2 p.m ET (11 a.m. PT) Presenter: Greg Stucky, Chief Research Officer, InsightsNow Register Here January 20 – Part 1 Why are we confused by emotions? In research we often blend information about people, their attitudes, moods, and...
