Webinar: “A New Formula for Disruptive Product Innovation”

Using Behavioral Insights in Product Design Sprints

(first in a new series)

Date:   Thursday, March 19  2 pm ET

Presenters
:
 Dave Lundahl, CEO, InsightsNow Inc.  and Mark Crowell, CEO of CuliNex

We live in a time of disruptive change.  Nowhere is change more pertinent than in the food industry where changes in consumer behavior as well as advances in food technology and ingredient innovation are driving challenges and opportunities.  In response to this change, innovators and technologist need new tools and approaches for more rapid, iterative food product design based on behavioral insights.

Join us in this first in a series of webinars by InsightsNow in partnership with CuliNex where founders Dave Lundahl and Mark Crowell discuss a “new formula” for behavior-driven food product design.

In this webinar we'll:

  • Share how you'll accelerate product innovation using behavioral insights
  • Show powerful, yet simple tools, to help design for your consumers

Please join us on Thursday 3/19 at 2:00 ET for a webinar where you can learn about what happened at the expo if you were unable to attend in person.

Hope to see you there!       

The Team at InsightsNow     

Webinar: Travel Restrictions? Agile Research Options in times of Disruption

When you can't get face-to-face

 

Travel restrictions can be both a blessing and a curse for consumer researchers. They give us more time in our schedules, but they also force us to change the way we conduct research. If this is a challenge you are facing, please join us to talk through effective ways you can leverage remote research to get you the results you need to make your next project successful.

In this webinar we'll:

  • Cover methodology you can use to run research remotely; including real-time, asynchronous, and hands-off methods.
  • Discuss pro’s and con’s to help you select methods that are the best fit for your situation.
  • Offer creative solutions to get the most out of testing.

Please join us on Thursday 3/12 at 2:00 ET for a webinar where you can learn about testing options when you’re unable to be face-to-face.

 

Hope to see you there!      

The Team at InsightsNow     

Webinar- February 2020 New Year Resolutions for Clean Living

Hopes, Dreams, and New Year’s Resolutions from Clean Label Enthusiasts

How are these consumers changing going into 2019?  and how strong is the resolve to act?

Date:   Thursday, February 13  2 pm ET

Presenters
:  
Greg Stucky, Chief Research Officer  and Karen Lynch, Sr. Director of Innovation Research & Insights

It’s February and everyone is still trying to dive into their new resolutions.

As we move into 2020, we are curious about how the behavior of "free-from" consumers will manifest in the New Year and how it differs from their intentions and behavior last year.  These Clean Label Enthusiasts consumers look for food and personal care products with simple, healthy, "clean-label" ingredients. 

Join us for a view of how Clean Label Enthusiasts in our custom community are changing and how they envision their future – their hopes, fears, and resolutions.   As this vocal, passionate consumer base is shaping general expectations for clean product labels, we want to help future-proof your business in light of these insights.                             

Please join us for 30 minutes to learn ways to keep your business ahead of the trends. We'll share some of the newest insights into this leading-edge segment's behavior and how you can apply this research approach to your innovation and marketing challenges. 

We hope to see you there,
The Team at InsightsNow     

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Webinar- February 2019 Hopes, Dreams and Resolutions of Clean Label Enthusiasts

Hopes, Dreams, and New Year’s Resolutions from Clean Label Enthusiasts

How are they changing going into 2019?

Date:   Thursday, February 7,  2 pm ET

Presenters
:  
Dave Lundahl, President  and Julie Quante, Research Director

It’s January and everyone is still trying to dive into their new resolutions.  As we move into 2019, we are curious about how the behavior of "free-from" consumers will manifest in the New Year and how it differs from their intentions and behavior last year.  These Clean Label Enthusiasts consumers look for food and personal care products with simple, healthy, "clean-label" ingredients. 

Join us for a view of how Clean Label Enthusiasts in our custom community are changing and how they envision their future – their hopes, fears, and resolutions.   As this vocal, passionate consumer base is shaping general expectations for clean product labels, we want to help future-proof your business in light of these insights.                                  

In this webinar, you'll learn about: 

  • Changes in "Clean Label Enthusiasts" (CLEs) urban/rural consumer trends 
  • Differences in emotional and behavioral frameworks between CLE's and non-CLE's 
  • Upcoming and current purchasing behaviors toward product categories 
  • Research approaches to learn what trade-offs these consumers will accept 
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Please join us for 30 minutes to learn ways to keep your business ahead of the trends. InsightsNow CEO, Dave Lundahl, will share some of the newest insights into this leading-edge segment's behavior and how you can apply this research approach to your innovation and marketing challenges. 

We hope to see you there,
The Team at InsightsNow