To Nudge or Disrupt, That is the Question…
As market researchers, we are generally looking to see patterns in consumer behavior that will assist brands to “nudge” people along the path of behavior desired for success of the product or service. But there are also times where the best course of action is to...
The COVID-19 Vaccine: Whys, Why Nots, and Actions
Studying human behavior means we are always curious about what is going on in the world and why. As the COVID-19 vaccine rollout continues in the United States, we decided to check in with our research communities to help us gain a deeper understanding of reasons...
Using Consumer Emotions to Predict Behavior
The disruption COVID-19 presented us with an opportunity to study the impact of consumer emotions on behavior. We examine this, among other COVID-19 impacts, in a new white paper called “What Has COVID-19 Taught Us About Consumer Behavior?” We studied the...
