by Dave Lundahl | Nov 30, 2020 | Blog, CRAEVS
By Dave Lundahl and Lesley Werblin Translation requires more than providing promised functionality and a liked experience. It also requires tapping into the minds of consumers to understand what sensory qualities to build into a product as cues signaling the promise...
by Shelly Lundahl | Mar 27, 2018 | Resources, White Paper
Tap the power of your consumers’ fast decision by understanding the benefits your product cues signal to buyers and optimizing them for the moments of product use. Translate product benefits into design elements that increase your products’ success in...
by Shelly Lundahl | Mar 27, 2018 | Resources, White Paper
Translate product benefits into design elements through a rapid, iterative team process with consumers that identifies cues that signal benefits. Learn how a client jump started their launch of a line of new soup concepts using this co-design approach. ...
