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Sprinting through Co-Design to Translate Concept into Winning Product Gold Standards

Sprinting through Co-Design to Translate Concept into Winning Product Gold Standards

by Dave Lundahl | Nov 30, 2020 | Blog, CRAEVS

By Dave Lundahl and Lesley Werblin  Translation requires more than providing promised functionality and a liked experience.  It also requires tapping into the minds of consumers to understand what sensory qualities to build into a product as cues signaling the promise...
Cues Approach Boost New Product Survival

Cues Approach Boost New Product Survival

by Shelly Lundahl | Mar 27, 2018 | Resources, White Paper

Tap the power of your consumers’ fast decision by understanding the benefits your product cues signal to buyers and optimizing them for the moments of product use. Translate product benefits into design elements that increase your products’ success in...
Co-design!  Zero to Final Specification in Three Days

Co-design!  Zero to Final Specification in Three Days

by Shelly Lundahl | Mar 27, 2018 | Resources, White Paper

Translate product benefits into design elements through a rapid, iterative team process with consumers that identifies cues that signal benefits.  Learn how a client jump started their launch of a line of new soup concepts using this  co-design approach.  ...

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