by Managing Editor | Feb 3, 2021 | Blog
You need know how your new product or service will perform in the marketplace by fully understanding the competitive landscape through product benchmarking. By mining and understanding the reference points used by consumers when evaluating your product, you can...
by Managing Editor | Feb 1, 2021 | Blog
Enhance business success by employing behavioral research methods Have you ever chosen a snack food at the grocery store because the label said the item was “low-fat” or “all natural”? Or perhaps picked up a new cosmetic product because it was “tested on sensitive...
by Managing Editor | Jan 12, 2021 | Blog, News
Using implicit testing during CLT’s for deeper understanding of consumers Gaining insights so that you can truly meet the needs of your target audiences with your product or service is a key component to business success. First, you need to understand what your...
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