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Clean Label Product Development Short Course at IFT18

Clean Label Product Development: Balancing Consumer, Regulatory, and Science

Hilton Chicago, Waldorf Room 8-5
Saturday & Sunday, July 14-15

For many consumers, clean label has become the norm. For others, clean label may only inform a part of their purchasing decisions. In this course, we will look to uncover the nuances that exist between different consumer personas and the impact this has on different clean label purchasing behaviors and the implications for manufacturers.

While consumers want many different things when it comes to clean label, it is imperative that manufacturers understand the regulatory and legal guidelines to minimize and eliminate risk. This is a challenging task considering the ingredient landscape for delivering against consumers clean label requirements continues to evolve. As part of this course, you will interact with a consumer panel, and hear directly from brand representatives about overcoming the challenges of going clean label.

Program Focus:

  • Product Development & Ingredient Innovations

Appropriate for Intermediate-Level Professionals In:

  • Product Development
  • Research & Development
  • Technical Service
  • Sales & Marketing
  • Regulatory/Legal
  • Sensory & Consumer Science
  • Education (Students, Teachers, Educators) 

REGISTRATION:click here to register.

As part of your registration, you will receive course materials, lunches, refreshment breaks, and a certificate of attendance. Course presentation materials are distributed electronically; bringing your laptop or tablet is recommended.

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Webinar 11 – July 2018- “Don’t Use That! Clean Label Movement: Non-Food Personal and Home Care Product Impact”

Presented by:  Sarah Kirkmeyer, Sr. Director, Client Partnerships and Karen Lynch, Sr. Director, Qualitative Insights.

Presented Thursday, July 12, 2 pm ET

View Webinar Here

Clean label consumer decisions extend beyond food and beverage industry… Today’s shoppers—and the Clean Label Enthusiasts (CLE) in our online research community—are also looking for clean labels on the products they use for personal care and in their home. We are now conducting deep dives with consumers in specific non-food categories to uncover deeper, faster insights for product innovation and development in these sectors.

In the context of non-food categories, during this webinar we’ll share with you:

  • How CLEs define a clean label
  • Brands that are doing a great job of meeting CLE needs
  • Ingredients manufacturers should avoid to maintain a positive perception among this growing segment of the population.

Please join us for a webinar which will highlight some of the key findings from our research with Clean Label Enthusiasts in five non-food categories: Oral Care, Home Care, Hair Care, Fabric Care and Body Care.

Hope to see you there!

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Getting innovative at IIeX North America!

We are headed to IIeX2018 North America June 11-13, and hope you are too! InsightsNow will be at booth #31—stop by, say hello and learn more about what we've been up to lately. 

Be sure to mark your conference calendar to attend our fun, interactive workshop on Monday, June 11 at 11:00am ET. Our team will be leading you through exciting, quick learning approaches in "Go Agile! Accelerating Innovation via Rapid Iterative Learning Sprints."

Plus, we will be running an Executive Roundtable you won't want to miss, also on June 11 starting at 12:20—come "spark" some insights with us! In this exercise, "Baby, You’re a Firework! Metaphorical exercises for deeper sensorial insights," we will be engaging your senses.

And meet our CEO and Founder Dave Lundahl—you can schedule some time with him to discuss agile behavioral research, our new Clean Label Enthusiasts research community, or how to improve your speed-to and success-in market... Get on his calendar now.

We are looking forward to a great show!

 

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InsightsNow Releases “Clean Label Enthusiasts” Syndicated Report Examining Free-From Movement

Clean Label Enthusiast

Latest wave of behavioral research utilizes new Clean Label Scoring approach to inform client decision-making for marketing, branding and product development

May 31, 2018 – Chicago, IL – InsightsNow, an agile behavioral research firm, has released a second wave of research on the free-from movement—consumer-driven demand for elimination of allergens and other ingredients from food and non-food products. The new research covers the intricacies and drivers of this clean label shopping behavior. The "Clean Label Research Community Behavior Report" compiles data collected from the InsightsNow proprietary research community of Clean Label Enthusiasts (CLE) and utilizes a new CLE Scoring system. This subscription-based report is released quarterly, with the inaugural report released earlier this year.

"The free-from movement continues to grow in scope and popularity among consumers who are becoming more and more health conscious," said Dave Lundahl, Founder and CEO of InsightsNow, and recent recipient of the NGMR award for "Industry Change Agent of the Year" based on the company’s work with Clean Label research. "Our study and scoring techniques will help brands navigate the new landscape of consumer demands for products that address not only allergies, but also considerations surrounding health, sustainability and farming practices, such as animal welfare."

Clean Label Enthusiasts (CLE) are primary shoppers with a specific set of behaviors around the free-from movement that influence their buying decisions. For example, the data shows that the CLE group reads ingredient labels and will trade away great taste for a cleaner label with ingredients they trust.

InsightsNow has developed a new behavioral scoring system to gain insight into which ingredients contribute to a perceived clean label. This Clean Label Score, using a 100 point rating, is based on implicit behavioral science techniques to gauge avoidance or acceptance reactions to ingredients.

The Clean Label Scoring technique uncovered key findings in the latest InsightsNow CLE report, such as:

  • Calling an ingredient "natural" or "organic" dramatically increases its Clean Label Score. For example, "natural" received an average 85.94 score across all examined food categories (on a 100 point scale).
  • Some "banned" or "black-listed" ingredients from certain retail stores (e.g. citric acid) were scored as clean by 50% or more of CLE.
  • Sweeteners were scored in the study, with honey being perceived by the community as the most clean with a score of 85.07, and corn syrup as the least clean with a score of 20.61.

"Results of this latest wave of the CLE study suggest that the free-from movement is growing far beyond food ingredient concerns," added Lundahl. "Concerns are growing into how non-food products contribute to unhealthy chemicals being ingested, absorbed through the skin or breathed in from the environment. These consumers expect manufacturers to take responsibility for the health and safety of the product sold through retailers."

To gain access to the subscription-based report or learn more about the Clean Label Scoring system, reach out to InsightsNow.

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InsightsNow Named On GreenBook’s GRIT 50 Most Innovative Companies List for 2018

2018 Greenbook GRIT Innovative

 

Behavioral market research firm is honored as innovator due to new work on agile research solutions and techniques

May 30, 2018 – Chicago, IL – InsightsNow, an agile behavioral research firm, has been ranked on this year’s GRIT 50 Most Innovative Companies list, jumping 11 spots above its 2017 ranking to number 38. InsightsNow’s new innovative research communities, such as itsClean Label Enthusiasts™ community, and its custom behavioral reporting and scoring techniques, have helped move the company up the list.

Dave Lundahl, Founder and CEO for InisightsNow, said, “At InsightsNow, we are always looking ahead, planning for the future needs of our clients and this mindset has led to several exciting developments over the last couple of years. The results of GRIT report are a testament to the impact that our new agile, iterative, custom research approaches have had on finding answers faster for clients in all areas of their business.”

The GRIT 50 began eight years ago when GreenBook, an organization that provides innovative resources to market researchers on both sides of the table, decided to start tracking which firms were perceived as most innovative within the global market research industry. The list measures how market research suppliers are leveraging innovation by asking these unaided awareness verbatim questions:

  1. Which three research companies do you consider to be most innovative?
  2. Rank those firms you listed from most to least innovative.
  3. Why do you consider your number 1 ranked firm to be most innovative?

The complete report from GreenBook can be found here: http://bit.ly/2IHQh0n

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Webinar 10 – June 2018- “Sea Salt or Sodium Chloride? Ingredient Scoring Insights for a Perceived Cleaner Label”

Presented by InsightsNow: Dave Lundahl, CEO and Sarah Kirkmeyer, Sr. Director, Client Partnerships



Watch Here

As the free-from movement continues to gain momentum, product developers and marketers are challenged to know how to design products to have a perceived cleaner label.  As an example, does paying a higher premium for sea salt vs regular salt matter?  Does your target consumer care whether an ingredient is listed as natural or organic?

Join us as we introduce the “Clean Label Ingredient Score” and a new industry database being built in partnership with forward thinking ingredient suppliers.  Users gain a deeper understanding into how consumers react to different ingredients in different contexts, and provide direction into the impact on their product choice behavior.

This webinar will highlight how using different ingredients or ingredient terminology can impact consumer behavior.

Learn ways to keep your business ahead of the trends.

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Webinar 6 – February 2018 “Divining 2018 – The Year of the Clean Label”

New Year’s Resolutions and other Learning from Clean Label Enthusiasts

What kind of trade-offs are they willing to make?


Register Here

Date:   Thursday, February 8,  2 pm ET

Presenter:  Dave Lundahl, President 

It’s January and everyone is still trying to live into their new resolutions.   As we move into 2018, we were curious about how the behavior of "free-from" consumers will manifest in the New Year—consumers looking for food and personal care products with simple, healthy, "clean-label" ingredients. We've taken a look at their New Year Resolutions, and forward even further into the year, and want to share some insights and tips for future proofing your business in light of these insights.

In this webinar, you'll learn about:

  • This quickly growing consumer segment, which we call "Clean Label Enthusiasts"
  • What's happening now and what's on the horizon, so you can plan and adjust accordingly
  • Upcoming and current purchasing behaviors toward product categories
  • Research approaches to learn what trade-offs these consumers will accept

Please join us for 30 minutes on February 8th to learn ways to keep your business ahead of the trends. Presenter and InsightsNow CEO, Dave Lundahl, will share some of the newest insights into this leading edge segment's behavior and how you can apply this research approach to your innovation and marketing challenges.

We hope to see you there,
The Team at InsightsNow                                           

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NGMR Awards: “2017 Industry Change Agent of the Year”

Thank you to our clients and industry leaders who nominated Dave Lundahl, InsightsNow CEO, as "2017 Industry Change Agent of the Year" by the Next Gen Market Research Group (NGMR) and Women in Research (WIRe).

NGMR annual award program for innovation and disruption in the MR industry honors CEO Dave Lundahl at KNect365’s The Market Research Event, October 24

The award recognizes Lundahl’s cutting-edge work on building innovative online research communities, particularly a community of Clean Label Enthusiasts™ to serve researchers in all facets of the food industry facing business challenges related to the free-from food movement. Lundahl accepted the award this morning, which was presented by Kristin Luck, Growth Strategist with Luck Collective and Founder of Women in Research (WIRe) and Tom H. C.  Anderson, CEO of OdinText.

“I am honored and thankful for the NGMR award, as InsightsNow strives to be a change agent in the industry,” Lundahl said, “Recognition for our new behavioral metrics and custom consumer communities underscores how powerful this new insights approach is in the industry—providing that faster, more informed decision making everyone needs.”

The annual NGMR award recognizes market research companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation—technological, methodological or otherwise—to drive research industry progress. Winners of the 2017 NGMR Awards included:

  • Dave Lundahl, Founder and CEO of InsightsNow: “2017 Industry Change Agent of the Year”
  • Gregory Weston, CEO of Incognito Research: “2017 Outstanding Disruptive Startup”
  • Lisa Courtade, Executive Director, Global Customer & Brand Insights, at Merck: “2017 Most Innovative Research Method”

Tom H.C. Anderson, one of the original founders of the NGMR award program, said, “The annual NGMR award program is by researchers for researchers, and it’s not just about innovation for the sake of innovation, it’s about sound innovation that makes sense for our field.”

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Webinar 4 – November 2017 “Clean Label Enthusiasts”

Going Clean Label? Make Faster, More Informed Behavior-Based Decisions

Take a look at the "why" behind the latest food trends, and what to do about it!

Date:   Presented Thursday, November 2,  2 pm ET, 

Presenters: Dave Lundahl, CEO, InsightsNow

 Noel Anderson, Managing Partner, Mosaic Food Advisors


View the Webinar

Clean Label Enthusiasts Community Market Research

Are you considering developing or modifying products to "clean-up" ingredient labels?

Heightened consumer “sensitivities” toward ingredients and clean labels is rapidly impacting
buying behavior. This “free-from” food movement poses many challenges to the food industry—
requiring new insights to know how to respond.

To meet this challenge, InsightsNow has established a community of Clean Label Enthusiasts™ - those consumers underlying the free-from movement.  Tapping into this community we have learned much about the whys underlying this movement.

In this webinar you’ll learn:

  • Key challenges as a food manufacturer in making the right decisions in the face of the free-from food movement.
  • New learnings about Clean Label Enthusiasts - what behaviors distinguish them, and why they act as they do.
  • How you can gain access to this community to speed up decision making for claims and ingredient label design, and for product design and product development.

Please join us for a webinar that will share new opportunities to ride the trend successfully by zeroing into the heart of the market with sharper focus.

 

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