Webinar 39: Restaurant & Fast Food Behaviors – CLE make Sustainability Trade-offs during COVID.

Presentation Date:   Thursday, August 13,  2 pm ET, (11 am PT)

Presenters
Greg Stucky,  Chief Research Officer, and Julie Quante, Research Director

Most Clean Label Enthusiasts have strong values regarding sustainability and earth friendly practices. Yet they are facing a difficult dilemma when they want to eat out.
"Do I prioritize my passion for sustainability or my concerns about the safety and cleanliness of the dishes and equipment?"
Join Greg Stucky and Julie Quante as we talk about
  • how people are making choices,
  • what motivates those choices and
  • what type of impact that will have on the food service industry.

Please register and join us!

Julie Quante, Research Director

Julie is a Research Director at InsightsNow with experience in the FMCG industry (most recently Tyson Foods).  She is a graduate of the University of Cincinnati (B.S. Industrial Management) as well as UC Davis with a certification in Sensory and Consumer Research.  As a Research Director at InsightsNow, Julie coordinates and facilitates studies for a multitude of CPG companies and leverages her sensory and consumer insights background for these clients as well.  She is heavily immersed in InsightsNow's pioneering Clean Label Enthusiast community.

Webinar 40: Borrowing Playbooks; Developing New Methods for Disruptive Innovation

Learn how blending quantitative techniques into qualitative research helps identify opportunities to disrupt consumers through messaging and positioning.

Presentation Date:   Thursday, August 20       2 pm ET, (11 am PT)

Presenters
Kayte Hamilton, Client Partner Director and Charles Rodriguez, Sr. Research Director, InsightsNow Inc. 

Disrupting consumers is the hallmark of innovation. We discuss new ways to disrupt on an almost daily basis, both internally and with our clients. In this session, join Chuck and Kayte as they share:

  • How adding implicit quantification improves traditional qualitative message testing
  • How integrating social intelligence and social listening with qualitative probes improves your ability to find opportunities to disrupt consumers.
  • Examples for how InsightsNow effectively leverages mixed-method research execution styles and see first-hand case studies from a variety of industries

Hybrid research leaves a big impact on your insight generation. It’s more than just working smarter (not harder)... it’s working better!

Join us as we show how you to get started right away.

The Quirks Event Virtual: New Market Research Learnings

It's been a year of new ways to work, new ways to learn and new ways to make connections with others. And we've never been to a Quirk's Event quite like the new Virtual event this July. It isn't easy to capture the energy and excitement of the traditional in-person event through an online experience, but we are all adapting. Despite some technical challenges like accessing on mobile, visibility into platform followers and finding booths, we still left the virtual conference abuzz with new ideas and new connections.

At our booth, we shared the latest and greatest about our research on global health and wellness, talked about new trends in on-demand research, and what's happening in the field of clean label consumer behavior. Some of the content we enjoyed at the conference included presentations on AI and machine learning, on secondary research leveraging social intelligence, and on analytics generating deliverables aligned with the original research's value proposition. Did you miss what we shared or any other booths or presentations at Quirk's Virtual? No worries, the conference is set up to allow registrants access for two more months (or reach out to us and we can send you our booth content directly to review).

If you were there, how did you like the social media platform conference approach? We liked connecting with presenters via live chat, earning our "badges" for our various interactions at the event, and learning what's happening out there during the sessions. We sure do miss face-to-face, personal meet-ups, but until then... we hope to see you online at another conference soon! 

Food Business News “IFT20: COVID-19 impacting consumer perceptions of health and wellness”

Monday, July 13, 2020

SHIFT20 Virtual

Food Business News spotlighted InsightsNow's virtual webinar at SHIFT20 on how the pandemic is affecting Global Consumer Perceptions of Health & Wellness.  Results from research conducted in fall of 2019 and April 2020 across 10 countries revealed regional and cultural differences in attitudes and behaviors regarding health which have sharpened due to the pandemic threat.

Because of COVID-19 consumers have heightened interest in ingredients in foods that provide health benefits, eg. boost immunity, decrease inflammation, boost cardiac and GI function, reduce stress, and improve general well-being.   As the article quoted presenter Greg Stucky, “Now, nearly half the population on a global basis are looking for good sources of vitamins and minerals.”

This virtual webinar is available on-demand at Institute of Food Technologists first totally virtual Annual Meeting and Expo.  It is one of two presentations from InsightsNow at ShIFT20.  InsightsNow is also a sponsor of a symposium on Global Design of Clean Label Foods.

IFT20 “Global Design of Clean Label Foods”  Live Virtual Forum

Forum with Global Innovation Experts for Q&A

Tuesday, July 14, 2020      2pm CT

Institute of Food Technologists (IFT) annual conference is online with SHIFT20—a virtual event where you can attend to see food innovation with a whole new lens. InsightsNow is participating in this event by presenting a symposium on the “Global Design of Clean Label Foods”, available now by registering.

On July 14th, join us for a virtual forum followed by a Q&A session to take a deep dive into the growing clean eating trends across the globe with industry-leading experts.

We will discuss current challenges—and solutions to those challenges—as well as talk about the complexities of building successful new products that meet consumer expectations and demands. Don't miss these valuable perspectives and insights about how to approach research and product design when seeking to build new clean label products for different countries and cultures around the world.

You can attend the forum without an IFT20 registration. Bring your questions!

Forum Panelists

Carol McCall

Carol McCall

R&D Director Global Foods Culinary and Consumer Discovery & Applications, PepsiCo Foods
She has been with the company for 20 years and is based in Plano, TX. She has held a variety of positions both Global and Regional, innovating and conducting research on a broad range of snacks and foods platforms and brands including Lay’s, Ruffles, Lay’s Kettle Cooked, Oven Baked Lay’s, Red Rock Deli, Off the Eaten Path and True North Nut Snacks. Additionally, she established and implemented an R&D Stage Gate process and governing forum for Frito-Lay US Snacks to ensure R&D has met key technical requirements and leveraged the New Product Development (NPD) approach with the appropriate rigor given critical technical and business risks. Her experience lies in new product development process and management, fuzzy front end innovation, consumer based product design, culinary integration to NPD, sensory evaluation and product commercialization. Carol received her PhD in Food Science from the University of California, Davis and her BS in Food Science from Penn State. She is also a Certified Culinary Scientist (CCS), bringing the disciplines of Food Science and Culinary Arts together in her approach to product development. She currently lives with her husband, Doug and two children, Ava and Mia in McKinney, TX.
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Jonny Tomlin

Corporate Executive Chef, Global Business Development, Griffith Foods
Chef Jonny Tomlin started his culinary career in fine dining before attaining a food science certification from the University of Guelph and his Certified Research Chef (CRC) designation from the Research Chef’s Association. Chef Jonny is currently the Corporate Executive Chef on the Global Business Development team of Griffith Foods, a global product development company specializing in sustainably created food ingredients whose Purpose is “We Blend Care and Creativity to Nourish the World.” He currently contributes to the company’s Purpose-driven strategy by engaging animal and plant-based protein development opportunities between Griffith Foods’ protein processor clients and customers in various import and export markets around the globe.
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Janet Carver

Director, Global Culinology®, Ingredion Incorporated
Global Co-Creation & Open Innovation Group Janet is responsible for refining and executing Ingredion’s strategic plans for Culinology®, leveraging the Culinology capability, and working closely with select customers to drive rapid product development, co-creation and innovation. Janet was instrumental in bringing culinary arts to the company and merging it with in-house food technology expertise to form Ingredion’s Culinology capability as a differentiating service for customers. Under Janet’s leadership the Global Culinology Capability was developed and has grown in a key enabler for the organization. Ingredion now has Culinologists and R&D Kitchen Facilities in all of their regional HQ locations along with our kitchen, led by Nelson Serrano-Bahri – Culinology & Innovation Manager, at The Hatchery Chicago that supports Emerging Business.
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Menexia Tsoubeli

Vice President, NA Savory, Firmenich
Menexia earned her Ph.D. in Food Science and a M.S. in Food Science and Nutrition from the University of Minnesota and a B.S. in Chemical Engineering from the National Technical University of Athens, Greece. Menexia started her career as a Research Scientist working for the US Army Natick Labs, in Natick, Massachusetts. During her 20+ years of progressive leadership in Research and Development, Menexia has been successful in developing strategic alliances and partnerships to identify market opportunities. She has built critical technical capability through innovation ecosystems to accelerate innovation across multiple categories. She has a strong record in formulating strategies that extract value from science to capture consumer differentiation in the market place and to drive sustainable revenue growth. She has pioneered the utilization of consumer Co-Design methods to maximize market success.   Menexia is passionate in developing people and has been an advocate for advancing women in technical fields. She has served as the Chair of the Women of Campbell R&D, the Chair of the STEM Innovation Taskforce (Washington, DC) and she is a Strategic Advisor for the STEM Connector (Washington, DC).

Symposium Speakers

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Greg Stucky

Chief Research Officer, InsightsNow Inc.
Mimi Sherlock

Mimi Sherlock

Global Director, Strategic Insights - Flavors, IFF
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Webb Girard

Director of Research & Development, CuliNex LLC

Moderator

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Sarah Kirkmeyer

Sr. Director, Client Partnerships, InsightsNow Inc.

Quirks Event Virtual

Look for our exhibit at Quirk's Virtual coming up soon!

 

July 14 - 16, 2020

Register by July 10!

How do you capture the energy and excitement of a Quirk's Event with an online experience?   Catching the pulse and leading edge of the industry through the presentations, formal and informal meetings, parties, side conversations, and exploring new venues with partners and colleagues are hard to duplicate.  But we're adapting and helping clients move forward.

It will be different, but we give Quirk's kudos in advance for what we anticipate will be a warm and personal professional online "gathering".   We hope to see you there and invite you to register as soon as possible before the July 10 deadline.

With virtual exhibits we can extend your list of presentations available. Find insights and DIY tools that jump start research to speed your market success.

Our showcase will include:

    • Global Health & Wellness Behavior Webinar
    • Introduction to the Behavioral AppStore
    • Clarity through On-Demand Behavioral Research Webinar
    • The Clean Label Ingredient Score Ebook  (based on consumer perceptions of "clean label")
    • Beyond Impossible: Behavioral KPIs Ebook

Also, collect points in the Event game and win a free behavioral report!

While this is a virtual conference, It promises to be busy and stimulating.  We're excited for the many touch points available during the three days for personal conversations and roundtables that are a large value of these events.

You're invited to stop by our booth and see how we can improve your agility in the market with consumer behavioral insights.

Come meet Ann, Amissa, Kayte, Charles, and Jaclyn "on-site" to learn more.

Webinar 38: Evolving CLE Shopping Motivations during COVID

Presentation Date:   Thursday, July 9       2 pm ET, (11 am PT)

Presenters
Greg Stucky,  Chief Research Officer, 

Clean Label Enthusiasts are starting to re-prioritize their shopping motivations and product selections.

In this session we will look more deeply into what is motivating Clean Label Enthusiasts to start changing their shopping choices. They are moving away from functional shopping and their new priorities are changing what foods they shop for and why. We will discuss how these changed motivators are the tipping point indicator for introduction of Line Extensions. If you haven’t been getting them ready for launch, now is the time!

Join us as we show how the pattern is changing and what you can expect in the future.

Please register and join us!

Consumers turn to immunity supplements during COVID-19

The Clean Label Enthusiasts® research community at InsightsNow reveals demand for immunity supplements and functional ingredients during the continuing pandemic 

25 June 2020 – Chicago, IL  InsightsNow, a behavioral research firm, has released a new wave of research focusing on consumer perceptions and behavior regarding supplements and functional ingredients in today’s world. The study, “COVID-19 Tracker on Clean Living Behavior,” delves into insights from their proprietary, trend-identifying Clean Label Enthusiasts® (CLE) consumer research community.  

Study participants shared beliefs that supplements and functional ingredients are important for strengthening their immune systems against COVID-19. The research showed that consumers are looking for trusted sources for information about which products will help boost immunity.  

According to a CLE from the recent study: If the [supplement] information is backed by scientific research and data, I am much more likely to trust the information I am receiving. If the ingredients have been proven to show benefitsI am much more likely to try a supplement. 

It was also found that all-natural and organic supplement claims are perceived as valuable by CLE. They express that these claims give them confidence they are only getting what is necessary, with no fillers, in the products they choose to purchase. 

I look for supplements that are organic and do not have ingredients that aren’t necessary, such as additives and dyes. If someone I know and trust recommends a brand that I’ve never heard of, I will research it to make sure it only contains ingredients I’m aware of,” says a CLE. 

Some key findings from the study: 

  • Forty-two percent of CLE believe supplements or functional ingredients will strengthen their immunity, 48% think they might help, while only 10% do not think they will help.  
  • Seventy-five percent of CLE said that supplements are somewhat or very important in strengthening their immunity against COVID-19. 
  • Thirty-nine percent of CLE said they look for supplement and functional ingredient information on Google, 24% look to friends and family, 22% to doctors and medical professionals. 

The responses show that supplements and functional ingredients offer hope of immunity even though there is no “proof” they improve immunity. 

As one CLE states: COVID-19 is new, and we don't know of anything that help us build an immunity to it. However, building your immunity through a supplement or a functional ingredient can't hurt your chances.” 

Each week InsightsNow's Clean Label Enthusiast® community of primary shoppers reveals motivations for purchasing behaviors through an online shopping journal. The study gives insights into the swiftly changing landscape of clean-living behaviors during this time by tracking behavior pre-pandemic, current short-term shifts, and potential permanent changes. New study information is added on a regular basis to the InsightsNow COVID-19 Tracker on Clean Living Behavior. 

To learn more about the study and enquire about upcoming research topics, reach out to InsightsNow at michelle.andre@insightsnow.com.  

About InsightsNow
InsightsNow, an agile behavioral research firm, partners with clients across a wide array of industry verticals to grow marketing, branding and product development through custom, cutting-edge research technologies and innovative techniques. The company specializes in finding answers faster, improving speed-to and success-in market, and changing the way we all look at humans and human behavior. InsightsNow was named one of the most innovative market research firms in the world by Greenbook’s 2018 Grit Report. www.insightsnow.com 

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Media contact: Michelle Andre, 415-577-8634, michelle.andre@insightsnow.com. 

Recent meat shortage could offer opportunity for plant-based proteins

Recent meat shortage could offer opportunity for plant-based proteins

InsightsNow’s Clean Label Enthusiasts® research community claims to be prepared for meat shortages, due to the Coronavirus, by eating vegetarian or purchasing alternative meats

11 June 2020 – Chicago, IL – InsightsNow, a behavioral research firm, has announced the latest results of their ongoing study with their proprietary Clean Label Enthusiasts® (CLE) consumer research community, “COVID-19 Tracker on Clean Living Behavior.” These trend-setting consumers shared thoughts on how meat is becoming harder to find and more expensive due to complications from the current pandemic, and the effect on their shopping behavior.

According to a CLE from the recent study: “I feel prepared for a meat shortage because I am willing to eat plant-based proteins or any protein options I can find in stores. If I can't find fresh chicken or beef, I will eat other meat options like veggies burgers or beans. I really see a meat shortage as a chance to make healthier, more environmentally friendly, more resourceful food choices.”

Some key findings from the study:

  • During a meat shortage 60% of CLE would switch to a vegetarian diet. Currently, only 14% are following a vegetarian diet.

  • CLE who have never tried plant-based meats are primarily motivated to try because they believe it is healthier (29%), they are curious about the taste (31%), and they can avoid animal hormones (19%).

Plant-based meat alternatives have opportunity to grow market share during a meat shortage, as Clean Label Enthusiasts (CLE) are comfortable eating a plant-based diet and are willing to use plant-based meats in place of fresh meat with similar pricing. Supporting data includes:

  • Only 12% of CLE say they would pay higher prices (specifically twice as much) to continue eating fresh meat.

  • Eighty-two percent of CLE are open to trying plant-based meat alternatives.

For example, the study participants shared they are specifically looking for ground plant-based meat alternatives as a comparable alternative for burgers, tacos, spaghetti, and other dishes they regularly prepare.

“I imagine that ground chuck would be the hardest meat product to go without,” says a CLE consumer. “But I would not be upset if I could not afford to buy it for a period of time, because I would easily substitute it with plant-based patties and other frozen forms of plant-based substitutes.”

Results from this wave of the study show the majority of people (69%) feel prepared for a meat shortage because they feel confident and accepting of adjusting their diet to be more vegetarian and/or pescatarian, they already have a freezer stocked with meat, or they don’t eat much meat on a regular basis anyway. Consumers have already navigated a toilet paper shortage, face masks, and social distancing during this pandemic and the study found they are desensitized to the stressor of having a meat shortage.

As one CLE states: “My family has been eating less meat lately anyway…I'm perfectly happy eating plant-based proteins. I've wanted to experiment with a more vegetarian/vegan diet for a while and now would be a good time to do so.”

Each week InsightsNow's Clean Label Enthusiast® community of primary shoppers reveals motivations for purchasing behaviors through an online shopping journal. Data is collected each Friday – Monday and released Wednesdays. The study gives insights into the swiftly changing landscape of clean-living behaviors during this time by tracking behavior pre-pandemic, current short-term shifts, and potential permanent changes.

Each week, new study information will be added to the InsightsNow COVID-19 Tracker on Clean Living Behavior.

To learn more about the study and enquire about upcoming research topics, reach out to InsightsNow at info@insightsnow.com.