Webinar- Clean Label and the new Trust Economy

Transparency key to embracing the Clean Label challenge.

Speed innovation and strengthen claims using behavioral measures from the Clean Label community.

Date:   Thursday, April 4,  2 pm ET

Presenter
:  
Dave Lundahl, CEO

Trust. Influence. Reputation. Accountability.

Consumers are demanding more transparency in every aspect of their lives—especially in what they and their families eat, put in their mouths, place on their skin, and breath or come into contact from within their home environments.  Join us to dive into this free-from movement where 1 in 4 consumers demand a clean label in over half of the products they buy.

Learn why perception is reality, driven by the new trust economy where likes on social media signal trust more than marketing content from large corporations or scientific “facts” from academia or the government.

Backed by 19,000 responses from US primary shoppers and a database of hundreds of thousands of behavioral measures from a community of “Clean Label Enthusiasts™,” we will offer six recommendations for how to overcome the clean label challenge for market success.

Hear case studies from industry leaders who are accelerating their learning cycles through access to behavioral measures from Clean Label Enthusiasts.  They’re confidently making ingredient and claim decisions for brands they support from KPIs generated about consumer clean label perceptions.

Please join us for 30 minutes and bring your questions.  Imagine where you can apply this research to your innovation and marketing challenges.

We hope to see you there,
The Team at InsightsNow                                           

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Clean Label – for Pets, too!

Pet Foods - A Clean Label Deep Dive

Headlines tell the story.   “Human food trends driving pet food product innovation”   PETFOOD INDUSTRY.COM

Who are these Clean Label pet owners?   How does the industry understand and deliver specifically what they want?

We asked pet owners in our Clean Label Enthusiast Community about their attitudes, habits, and priorities for providing their pets with "Clean" foods and treats.  We found many insights to share regarding what they regard as safe, natural, and high quality.

Find the Case Study here

Download (PDF, 382KB)

Also, view the webinar where you’ll learn:

    • Thoughts and beliefs of Clean Label pet owners
    • Attributes that are most important in products and Clean Labels
    • Why they trust and mistrust products/brands
    • Ingredients seen as Clean or Not Clean
    • Claims that resonate well or are suspect to buyers
    • Trends to watch in the future
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Webinar- February 2019 Hopes, Dreams and Resolutions of Clean Label Enthusiasts

Hopes, Dreams, and New Year’s Resolutions from Clean Label Enthusiasts

How are they changing going into 2019?

Date:   Thursday, February 7,  2 pm ET

Presenters
:  
Dave Lundahl, President  and Julie Quante, Research Director

It’s January and everyone is still trying to dive into their new resolutions.  As we move into 2019, we are curious about how the behavior of "free-from" consumers will manifest in the New Year and how it differs from their intentions and behavior last year.  These Clean Label Enthusiasts consumers look for food and personal care products with simple, healthy, "clean-label" ingredients. 

Join us for a view of how Clean Label Enthusiasts in our custom community are changing and how they envision their future – their hopes, fears, and resolutions.   As this vocal, passionate consumer base is shaping general expectations for clean product labels, we want to help future-proof your business in light of these insights.                                  

In this webinar, you'll learn about: 

  • Changes in "Clean Label Enthusiasts" (CLEs) urban/rural consumer trends 
  • Differences in emotional and behavioral frameworks between CLE's and non-CLE's 
  • Upcoming and current purchasing behaviors toward product categories 
  • Research approaches to learn what trade-offs these consumers will accept 
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Please join us for 30 minutes to learn ways to keep your business ahead of the trends. InsightsNow CEO, Dave Lundahl, will share some of the newest insights into this leading-edge segment's behavior and how you can apply this research approach to your innovation and marketing challenges. 

We hope to see you there,
The Team at InsightsNow     

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Webinar 14 – November 2018- Clean Label – for Pets, too!

Pet Foods - A Clean Label Deep Dive

Presented by:  Karen Lynch, Sr. Director Qualitative Insights and Amy Mahony, Sr. Researcher Qualitative Insights.

Presented Thursday, November 15, 2 pm ET

Headlines tell the story.   “Human food trends driving pet food product innovation”   PETFOOD INDUSTRY.COM

Who are these Clean Label pet owners?   How does the industry understand and deliver specifically what they want?

We asked pet owners in our Clean Label Enthusiast Community about their attitudes, habits, and priorities for providing their pets with "Clean" foods and treats.  We found many insights to share regarding what they regard as safe, natural, and high quality.

Through this webinar, you’ll learn:

    • Thoughts and beliefs of Clean Label pet owners
    • Attributes that are most important in products and Clean Labels
    • Why they trust and mistrust products/brands
    • Ingredients seen as Clean or Not Clean
    • Claims that resonate well or are suspect to buyers
    • Trends to watch in the future

Get more information on research with Clean Label Enthusiasts on Pet Care.

 

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The Society of Sensory Professionals 2018 Conference is the place to be!

Are you attending the SSP conference at the Hilton in Cleveland?

If so, we are all over the show and hope you can join us.

 

Join us to get a sneak peek at what we've been up to this past year with our Clean Label Enthusiasts™ research community and what's in the pipeline. This unique research community from InsightsNow is made up of “forward thinking” primary shoppers in a rapidly growing consumer segment—with distinct points of view about ingredients, claims and brands. The community gives you the opportunity to quickly find answers and insights to solve your business challenges—and respond in an agile and effective manner to consumer demands.     To learn more, email us at info@insightsnow.com.

Wednesday evening, we’ve got something special planned for you, starting at 8pm. We want you to join us, but there are some fun parameters – to learn more about your “password” to attend, click here.

And the fun continues!   On Friday, September 28 at 8:30am, we are hosting an SSP Workshop: “Advancing Sensory Science by Integrating Perceptual, Cognitive, and Behavioral Psychology” with Dave Lundahl, CEO & Founder, InsightsNow; Alissa Galatz, Senior Sensory Scientist, Tyson; Mimi Sherlock, Global Director, Strategic Insights, International Flavors & Fragrances; and Greg Stucky, Chief Research Officer, InsightsNow.

Click here for more information https://ssp.confex.com/ssp/2018/meetingapp.cgi/Session/1066

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InsightsNow Announces Expansion of “Clean Label” Research to Personal Care and Home Care Products and Ingredients

Insights from proprietory “Clean Label Enthusiasts” behavioral research community grow beyond food categories 

5 July 2018 – Chicago, IL InsightsNow, a behavioral research firm, has expanded the scope of current research on the free-from movement beyond food and food ingredients to include non-food categories in the personal and home care sectors. With growing consumer concerns about unhealthy chemicals being ingested, breathed in from the environment, or absorbed through the skin, we see increased demand for products in all categories that are “free-from” allergens and other flagged ingredients. 

“We learned from our community of Clean Label Enthusiasts that the desire for “clean” products used daily in their home and for their personal care routines is nearly as important to them as for food and beverage items,” said Karen Lynch, Senior Director of Qualitative Insights at InsightsNow. “Due to this growing trend, and the needs of our clients, we have expanded our Clean Label initiatives into non-food categories.”

Clean Label Enthusiasts (CLE) are primary shoppers with a specific set of behaviors around the free-from movement that influence their buying decisions. This group believes that providing clear, clean and understandable information to the consumer should be a duty of the manufacturers in all areas and products, regardless of their use.

The non-food categories with the highest percentage of CLEs rating their need for a Clean Label as “extremely important” or “important” are: Home Care (cleaning products) 87%; Fabric Care (laundry products) 90%; and Oral Care (mouthwashes and toothpastes) 90%. Other ranked categories included Hair Care and Body Care.

To gain access to the InsightsNow subscription-based report or learn more about the Clean Label Enthusiasts community, reach out to InsightsNow.

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Clean Label Product Development Short Course at IFT18

Hilton Chicago, Waldorf Room 8-5
Saturday & Sunday, July 14-15

For many consumers, clean label has become the norm. For others, clean label may only inform a part of their purchasing decisions. In this course, we will look to uncover the nuances that exist between different consumer personas and the impact this has on different clean label purchasing behaviors and the implications for manufacturers.

While consumers want many different things when it comes to clean label, it is imperative that manufacturers understand the regulatory and legal guidelines to minimize and eliminate risk. This is a challenging task considering the ingredient landscape for delivering against consumers clean label requirements continues to evolve. As part of this course, you will interact with a consumer panel, and hear directly from brand representatives about overcoming the challenges of going clean label.

Program Focus:

  • Product Development & Ingredient Innovations

Appropriate for Intermediate-Level Professionals In:

  • Product Development
  • Research & Development
  • Technical Service
  • Sales & Marketing
  • Regulatory/Legal
  • Sensory & Consumer Science
  • Education (Students, Teachers, Educators) 

REGISTRATION:click here to register.

As part of your registration, you will receive course materials, lunches, refreshment breaks, and a certificate of attendance. Course presentation materials are distributed electronically; bringing your laptop or tablet is recommended.

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Webinar 11 – July 2018- “Don’t Use That! Clean Label Movement: Non-Food Personal and Home Care Product Impact”

Presented Thursday, July 12, 2 pm ET

Clean label consumer decisions extend beyond food and beverage industry… Today’s shoppers—and the Clean Label Enthusiasts (CLE) in our online research community—are also looking for clean labels on the products they use for personal care and in their home. We are now conducting deep dives with consumers in specific non-food categories to uncover deeper, faster insights for product innovation and development in these sectors.

In the context of non-food categories, during this webinar we’ll share with you:

  • How CLEs define a clean label
  • Brands that are doing a great job of meeting CLE needs
  • Ingredients manufacturers should avoid to maintain a positive perception among this growing segment of the population.

Please join us for a webinar which will highlight some of the key findings from our research with Clean Label Enthusiasts in five non-food categories: Oral Care, Home Care, Hair Care, Fabric Care and Body Care.

Hope to see you there!

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Getting innovative at IIeX North America!

We are headed to IIeX2018 North America June 11-13, and hope you are too! InsightsNow will be at booth #31—stop by, say hello and learn more about what we've been up to lately. 

Be sure to mark your conference calendar to attend our fun, interactive workshop on Monday, June 11 at 11:00am ET. Our team will be leading you through exciting, quick learning approaches in "Go Agile! Accelerating Innovation via Rapid Iterative Learning Sprints."

Plus, we will be running an Executive Roundtable you won't want to miss, also on June 11 starting at 12:20—come "spark" some insights with us! In this exercise, "Baby, You’re a Firework! Metaphorical exercises for deeper sensorial insights," we will be engaging your senses.

And meet our CEO and Founder Dave Lundahl—you can schedule some time with him to discuss agile behavioral research, our new Clean Label Enthusiasts research community, or how to improve your speed-to and success-in market... Get on his calendar now.

We are looking forward to a great show!

 

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InsightsNow Releases “Clean Label Enthusiasts” Syndicated Report Examining Free-From Movement

Clean Label Enthusiast

Latest wave of behavioral research utilizes new Clean Label Scoring approach to inform client decision-making for marketing, branding and product development

May 31, 2018 – Chicago, IL InsightsNow, an agile behavioral research firm, has released a second wave of research on the free-from movement—consumer-driven demand for elimination of allergens and other ingredients from food and non-food products. The new research covers the intricacies and drivers of this clean label shopping behavior. The "Clean Label Research Community Behavior Report" compiles data collected from the InsightsNow proprietary research community of Clean Label Enthusiasts (CLE) and utilizes a new CLE Scoring system. This subscription-based report is released quarterly, with the inaugural report released earlier this year.

"The free-from movement continues to grow in scope and popularity among consumers who are becoming more and more health conscious," said Dave Lundahl, Founder and CEO of InsightsNow, and recent recipient of the NGMR award for "Industry Change Agent of the Year" based on the company’s work with Clean Label research. "Our study and scoring techniques will help brands navigate the new landscape of consumer demands for products that address not only allergies, but also considerations surrounding health, sustainability and farming practices, such as animal welfare."

Clean Label Enthusiasts (CLE) are primary shoppers with a specific set of behaviors around the free-from movement that influence their buying decisions. For example, the data shows that the CLE group reads ingredient labels and will trade away great taste for a cleaner label with ingredients they trust.

InsightsNow has developed a new behavioral scoring system to gain insight into which ingredients contribute to a perceived clean label. This Clean Label Score, using a 100 point rating, is based on implicit behavioral science techniques to gauge avoidance or acceptance reactions to ingredients.

The Clean Label Scoring technique uncovered key findings in the latest InsightsNow CLE report, such as:

  • Calling an ingredient "natural" or "organic" dramatically increases its Clean Label Score. For example, "natural" received an average 85.94 score across all examined food categories (on a 100 point scale).
  • Some "banned" or "black-listed" ingredients from certain retail stores (e.g. citric acid) were scored as clean by 50% or more of CLE.
  • Sweeteners were scored in the study, with honey being perceived by the community as the most clean with a score of 85.07, and corn syrup as the least clean with a score of 20.61.

"Results of this latest wave of the CLE study suggest that the free-from movement is growing far beyond food ingredient concerns," added Lundahl. "Concerns are growing into how non-food products contribute to unhealthy chemicals being ingested, absorbed through the skin or breathed in from the environment. These consumers expect manufacturers to take responsibility for the health and safety of the product sold through retailers."

To gain access to the subscription-based report or learn more about the Clean Label Scoring system, reach out to InsightsNow.

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