by Dave Lundahl | Nov 30, 2020 | Blog, CRAEVS
By Dave Lundahl and Lesley Werblin Translation requires more than providing promised functionality and a liked experience. It also requires tapping into the minds of consumers to understand what sensory qualities to build into a product as cues signaling the promise...
by Dave Lundahl | Nov 23, 2020 | Blog, CRAEVS
Inspire creative conceptual design through co-creation By Dave Lundahl and Brittany Kovacevic Success in product development depends on getting your conceptual design right. Missing the mark leads to wasted time and resources in downstream development, and risk of...
by Shelly Lundahl | Nov 18, 2020 | Blog, CRAEVS, News
Gain category and competitive insights, uncover the opportunities for success By Emily Cruz (CuliNex) and Dave Lundahl (InsightsNow) While there are many different product development philosophies, the product development process looks relatively similar across...
by Dave Lundahl | Nov 12, 2020 | Blog, CRAEVS, News
CRAEVS to Build Successful Innovation Pipelines By Dave Lundahl (InsightsNow), Emily Cruz (CuliNex) and Matt Ferguson (Xinova) Product innovation has been called the “life blood” of a food company. Stop innovating and your organization is...
by Dave Lundahl | Nov 11, 2020 | Blog, CRAEVS, News
CRAEVS: Clean Label Research Through Agile Evolutions into Stores By Mark Crowell, CuliNex LLC As a product development (PD) professional, running PD teams at both large multi-nationals (and for the past 16 years) at my own small product development consultancy,...
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