case_study Archives

Clean Label – for Pets, too!

by Dave Lundahl | Jan 23, 2019 | Blog, Resources

Pet Foods – A Clean Label Deep Dive Headlines tell the story. “Human food trends driving pet food product innovation” —PETFOOD INDUSTRY.COM Who are these Clean Label pet owners? How does the industry understand and deliver specifically what they want? View...

Baked Bean’s Commercial Hits Fan Moment

by Shelly Lundahl | Dec 8, 2017 | Resources

Bush’s Beans saw sales increase when they featured the sporting occasion to enjoy their products rather than focusing on product attributes. Download (PDF,...

Mobile Fuels Video Growth

by Shelly Lundahl | Dec 5, 2017 | Resources

This research was completed in collaborations with Oath (AOL) as part of a study on the state of the Video industry. Unique Approach: This study married together the opinions and behaviors of consumers, publishers, and agencies to understand how video is being used...