A behavioral framework for interpreting a consumer journey
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Destinations Insights™, a consumer journey behavioral framework
Gaining 2020 Clarity – Advances in On-Demand Behavioral Research
Presentation Date: Thursday, January 16 2 pm ET, (11 am PT)
Presenters: Dave Lundahl, CEO InsightsNow
Looking into 2020 - Access behavioral research more easily, quickly, and cost effectively.
As consumers we've raised our expectations for on-demand services or products ordered online, such as streaming services or same-day delivery. We want it when we want it. As these expectations translate to professional services, what do we desire and expect for consumer research services?
Starting the new year, this webinar will explore opportunities for meeting increased speed expectations for behavioral research. We'll explore how new, growing storefronts enable rapid and easy initiation of research orders. These new tools and services are reshaping relationships between end users and research providers and improve your research efficiency and market success.
We also show a preview of InsightsNow's new App Store.
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Clean Label – for Pets, too!
Pet Foods - A Clean Label Deep Dive
Headlines tell the story. “Human food trends driving pet food product innovation” —PETFOOD INDUSTRY.COM
Who are these Clean Label pet owners? How does the industry understand and deliver specifically what they want?
We asked pet owners in our Clean Label Enthusiast Community about their attitudes, habits, and priorities for providing their pets with "Clean" foods and treats. We found many insights to share regarding what they regard as safe, natural, and high quality.
Find the Case Study here
Also, view the webinar where you’ll learn:
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- Thoughts and beliefs of Clean Label pet owners
- Attributes that are most important in products and Clean Labels
- Why they trust and mistrust products/brands
- Ingredients seen as Clean or Not Clean
- Claims that resonate well or are suspect to buyers
- Trends to watch in the future
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Webinar 16: January 10, 2019 “When Researchers Play: Insights from CRC 2018”
Presented by Karen Lynch, Sr. Director, Qualitative Insights, on Thursday, January 10, 2 pm ET
We invited attendees at the Corporate Researchers Conference this fall to play with LEGO® bricks in response to a research question and watched their creative juices flow. They enjoyed building models with their hands while uncovering new insights into their own relationship to their research. This directed play moved professional researchers into imagining themselves in future scenarios using an innovative approach, PlayFULL Insights, which unlocks System 3 (Prospective) thinking. Through play they expressed their aspirations for the future and provided examples of PlayFull applications for consumer research and other problem solving.
In this webinar, we'll:
- Share models created by researchers along with their stories
- Demonstrate the power of play to help people dig deeply into their imaginative Prospective, or System 3, thinking
- Show applications of this approach to group problem solving for many arenas
Spoiler alert: PlayFULL Insights® is a qualitative method where participants use LEGO® bricks to build stories in response to carefully-crafted questions working towards faster and greater understanding of key research needs. The models created become tangible representations of people’s thoughts; the stories they tell provide insight into their memories and imaginations and the complex nuances of their prospective thinking.
Please join us on Thursday, January 10, at 2:00 pm ET, for a webinar which will have you thinking about the future and imagining how you might glean consumer insights in an entirely new manner.
Hope to see you there!
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Webinar 14 – November 2018- Clean Label – for Pets, too!
Pet Foods - A Clean Label Deep Dive
Presented by: Karen Lynch, Sr. Director Qualitative Insights and Amy Mahony, Sr. Researcher Qualitative Insights.
Presented Thursday, November 15, 2 pm ET
Headlines tell the story. “Human food trends driving pet food product innovation” —PETFOOD INDUSTRY.COM
Who are these Clean Label pet owners? How does the industry understand and deliver specifically what they want?
We asked pet owners in our Clean Label Enthusiast Community about their attitudes, habits, and priorities for providing their pets with "Clean" foods and treats. We found many insights to share regarding what they regard as safe, natural, and high quality.
Through this webinar, you’ll learn:
-
- Thoughts and beliefs of Clean Label pet owners
- Attributes that are most important in products and Clean Labels
- Why they trust and mistrust products/brands
- Ingredients seen as Clean or Not Clean
- Claims that resonate well or are suspect to buyers
- Trends to watch in the future
Get more information on research with Clean Label Enthusiasts on Pet Care.
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Webinar 13 – October 2018- Human Insight, Not Just Data Hindsight
Bringing Consumer Tracking Data to Life
Presented Thursday, October 4, 2018
Can you find your human buyers & users through the tracking research you do? What else could animate your tracking of product or brand performance, and customers' perceptions, attitudes, and behaviors?
Besides tracking "what" behavior in your research, digging deeper into context of subjects' choices through specific tools can uncover the right "why" factors relevant to your business success.
Through this webinar, you’ll gain answers:
- Why Tracking research IS important – what makes it most valuable? (Hint: it’s about Behavior!)
- Relevancy? How this lens is critical for tracking programs
- How can you breath more life into trackers – and what are the benefits?
- Multi-dimensional insights: Integrating passive digital tracking + quantitative + qualitative
- What’s your low-hanging fruit for making tracking research more alive?
- Human Behavior Tracking
- Digital Clickstream Tracking
- Brand Health Tracking
- Marcom Tracking
This webinar will have you thinking about the future and imagining how you might glean consumer insights in an entirely new manner.
Hope to see you!
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Webinar: Thinking Forward -Fast or Slow: Accessing System 3 Thinking
Presented by: Karen Lynch, Sr. Director, Qualitative Insights.
Presented Thursday, September 13, 2 pm ET
Why is an understanding of Prospective, or System 3, thinking important? As behavioral researchers, we not only seek to understand consumer behavior, we strive to understanding the thought processes behind exhibited behaviors. We seek insights into these thought processes so that we can influence them—to encourage consumers to continue with a particular behavior (maintaining their status as core users) or change a behavior (ultimately increasing usage and/or adopting use of a product or service).
Cognitive psychologists, most notably Nobel Memorial Prize-winning author Daniel Kahneman, raised our awareness of the dichotomy between modes of thought: System 1 vs. System 2, fast vs. slow, or implicit vs. explicit thinking. System 3 thinking has been uncovered in more recent work from those studying modes of decision-making thought processes: Prospection, or the generation and evaluation of mental representations of possible future, is not simply fast or slow… it is something else working in tandem with those thought processes.
And by digging into this third mode of thinking, we can overcome business challenges ranging from marketing and messaging strategies to new brand positioning and planning.
At the end of this webinar, you’ll have gained:
- Relative awareness of the three modes of thinking: Implicit, Explicit and Prospective
- Key examples of consumer decision making which rely on each of the three systematic thinking modus
- Exclusive exposure an innovative way to access consumers’ System 3 or prospective thoughts: PlayFULL Insights
Spoiler alert: PlayFULL Insights® is a qualitative method where participants use LEGO® bricks to build stories in response to carefully-crafted questions working towards faster and greater understanding of key research needs. The models created become tangible representations of people’s thoughts; the stories they tell provide insight into their memories and imaginations and the complex nuances of their prospective thinking.
Please join us on Thursday, September 13, at 2:00 pm ET, for a webinar which will have you thinking about the future and imagining how you might glean consumer insights in an entirely new manner.
Hope to see you there!
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Webinar 11 – July 2018- “Don’t Use That! Clean Label Movement: Non-Food Personal and Home Care Product Impact”
Presented Thursday, July 12, 2 pm ET
Clean label consumer decisions extend beyond food and beverage industry… Today’s shoppers—and the Clean Label Enthusiasts (CLE) in our online research community—are also looking for clean labels on the products they use for personal care and in their home. We are now conducting deep dives with consumers in specific non-food categories to uncover deeper, faster insights for product innovation and development in these sectors.
In the context of non-food categories, during this webinar we’ll share with you:
- How CLEs define a clean label
- Brands that are doing a great job of meeting CLE needs
- Ingredients manufacturers should avoid to maintain a positive perception among this growing segment of the population.
Please join us for a webinar which will highlight some of the key findings from our research with Clean Label Enthusiasts in five non-food categories: Oral Care, Home Care, Hair Care, Fabric Care and Body Care.
Hope to see you there!
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Webinar 10 – June 2018- “Sea Salt or Sodium Chloride? Ingredient Scoring Insights for a Perceived Cleaner Label”
Presented by InsightsNow: Dave Lundahl, CEO and Sarah Kirkmeyer, Sr. Director, Client Partnerships
As the free-from movement continues to gain momentum, product developers and marketers are challenged to know how to design products to have a perceived cleaner label. As an example, does paying a higher premium for sea salt vs regular salt matter? Does your target consumer care whether an ingredient is listed as natural or organic?
Join us as we introduce the “Clean Label Ingredient Score” and a new industry database being built in partnership with forward thinking ingredient suppliers. Users gain a deeper understanding into how consumers react to different ingredients in different contexts, and provide direction into the impact on their product choice behavior.
This webinar will highlight how using different ingredients or ingredient terminology can impact consumer behavior.
Learn ways to keep your business ahead of the trends.
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Webinar 9 – May 2018 “Accelerating Innovation through Agile Techniques-Part 3: Commercialization Sprints”
Thursday, May 3, 2 pm ET “Commercialization Sprints”
Hosted by InsightsNow: Dave Lundahl, CEO, and Greg Stucky, Chief Research Officer
After the fuzzy front end and defining a product design, commercialization steps become more agile with consumer behavior insights.
You now have a great product design explicitly and implicitly communicating benefits for a consumer target. How do you successfully sprint to the finish line?
This will be the subject for part 3 of our WebinarsNow series on research techniques for agile innovation.
We will address how to rapidly iterate to avoid three major pitfalls for innovation teams. The first is to rapidly learn through cost rationalization with a constant focus on the prize – maintaining the important cues that signal the benefits your brand will promise to target consumers. The second is to apply rapid, iterative behavioral techniques to validate pricing and how your consumer target will react. These techniques will address the importance of including the context of competitive sets to understand price sensitivity, and to ensure you do not alienate existing, and in fact gain new, brand fans as a result of your new product introduction. We will discuss how to integrate these techniques into learning sprints that are validated through various kinds of test market.
This third webinar will discuss consumer research approaches that uncover consumer insights regarding the areas of ingredients, packaging, pricing, and promotion.
View the first two presentations HERE
The essential need for speed-to-market response in today’s consumer-driven marketplace has compelled a shift from traditional step-by-step development processes to innovation approaches that incorporate a lean mindset, design thinking, and rapid prototyping. But being lean and agile to support successful innovation efforts does not mean cutting corners, it means you are being smarter in getting to market faster with lower investment.
How do you do shift your research and innovation efforts to be agile, fast and affordable, while still effectively exploring, ideating and executing on your idea, product or service?
In this three-part series of WebinarsNow, you’ll learn about:
- Agile approaches to innovation and how these differ from classical processes
- Iterative, cooperative research
- Case studies delving into these behavioral research approaches
- Beyond Design - Commercialization Sprints (May 3)
Innovations in research methodology have been proven to help innovation teams more quickly know how to target, design and develop for a more rapid market response. Join us to be inspired to shift your mindset and revisit the way you drive your innovation pipeline to success.
See how you can accelerate successful innovations through behavioral research in this video.
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