Webinar- Behavioral KPI’s for Identifying Winners -Measuring Human Emotions

Implicit, Explicit, or Prospective Thinking and Measuring Human Emotions

Date:   Thursday, June 13,  2 pm ET

Presenter
:  
Greg Stucky, Chief Research Officer

Behavioral scientists have identified three distinct modes of human thinking that are relevant to sensory and consumer research.  Knowing these distinctions has value if employing this knowledge boosts product success by improving the accuracy and relevancy of sensory and consumer insights.

What are these three modes - implicit, explicit and prospective thinking? And, how do they impact consumers' food product choices and how consumers internalize food product experiences?

In this webinar, you'll learn:

  • Definitions and implications of the three modes – implicit, explicit, and prospective thinking.
  • Respective sources of response variation and experimental design control points to help sensory professionals understand how to control and account for these models of thinking in the design of sensory and consumer studies.
  • Linkage of these three modes of thinking to a discrete emotions framework called the Emotions Insights Wheel.
  • Case studies will show examples of how this behavioral framework improves measures of product discrimination and success prediction.

Join us to learn !                                 

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IFT19 Feed The Future!

IFT19 Feed the Future

IFT19 Annual Meeting & Food Expo

June 1 - 5, 2019

Join us in New Orleans to feed your curiosity, your business and your creativity!

Every year, we look forward to digging deeper into the science of food and consumer behavior surrounding food. We hope you can make it to IFT19 with us to collaborate, share, learn, and network—especially at our presentations listed below:

Overcoming Clean Label Challenges in the New Trust Economy


Monday, June 3; 4:15 – 5:00 PM on the IFTNEXT Stage

This interactive, TED talk style session will offer six recommendations for product developers and marketers to thrive in the new trust economy—where perception is reality and likes on social media signal trust more than marketing claims or scientific "facts" from academia or the government. 

Presenter: David Lundahl, CEO, InsightsNow

What Does Clean Mean? Overcoming GMOs & Ingredient Avoidances

Tuesday, June 4; 10:30 – 12 PM in the Convention Center 391-392

This scientific session will help product developers, sensory and consumer scientists, and food marketers gain new insights into how consumers are defining products as clean, what are the tradeoffs they will make in context of different use moments—and how trust and transparency factor into the brands they will consider. 

Presenters: David Lundahl & Greg Stucky (InsightsNowwith Mimi Sherlock (International Flavors & Fragrances), Menexia Tsoubeli (Campbells Fresh), Webb Girard (CuliNex), and Rachel Cheatham (Foodscape Group).

Building Behavioral KPIs into Food Product Decision Making


Wednesday, June 5; 1:15 – 2:45 PM in the Convention Center 260-262

This overview of behavior tools and methods will include a discussion of the impact of implicit, explicit and prospective thinking on food product choices and how consumers internalize food product experiences. 

Presenters: David Lundahl & Greg Stucky (InsightsNow) with Christopher T. Simons (Ohio State University) and Paul Connor (Emotive Analytics).

We hope to connect with innovation teams and help smooth paths of development through insights into product cues and consumer behavior overcome clean label challenges.

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