Society of Sensory Professionals 2022 Rewind
We recently gathered in Savannah at the Society of Sensory Professionals (SSP) annual conference, where we presented three posters: “Unfulfilled Aspirations: A New Mindset for Segmentation” “How Culinary & Sensory Combine to Jumpstart Innovation” “Sensory...
InsightsNow at CPG Matters LEAD (Loyalty, Engagement, Analytics, and Digital Applications) Marketing Conference
In October, InsightsNow participated in the CPG Matters LEAD (Loyalty, Engagement, Analytics, and Digital Applications) Marketing Conference. Our CEO and Founder, Dave Lundahl and our Chief Research Officer Greg Stucky, presented on “Going Beyond Clean Label—Targeting...
How Plant-Based Meats Meet the Goals of the Aspirational Shopper
This month, we continue to look at aspirational shopping motivations—and how market research can help reduce the shopping “gap” between those aspirations and the shopper’s reality (which often include aspects like taste, price and convenience). To understand more...
