by Managing Editor | Feb 3, 2022 | Blog, Resources
Using Alienation Testing to understand potential in the marketplace Reasons to Use the Alienation Test Approach Are you considering a change to your product? Changing a product for any reason entails risk that current users will feel alienated and reject the new...
by Shelly Lundahl | Apr 12, 2018 | Resources
Co-Creation is an iterative approach in Innovation and Product Development phases with consumer insights and innovation teams. It combines qualitative sessions and quantitative feed-back to developers to refine a product concept and jump start prototype development. ...
by Managing Editor | Mar 28, 2018 | Resources
This is one tool for insights in Brand Positioning & Planning. Download (PDF,...
by Shelly Lundahl | Mar 27, 2018 | Resources
Approach or Avoid: Implicit Testing Research to help companies make faster, more informed clean label decisions requires accurate prediction of behavior reactions—approach or avoid—to branded products with given claims and ingredient labels. Asking a research...
