Product Spark™

Product Spark™

InsightsNow’s Product Spark™ is an innovative, proprietary exploration that gives unparalleled insight into behavior and usage.  This multi-modal, immersive approach puts the consumer in context with your product and allows you to design and develop on a deeper level...
Co-Creation

Co-Creation

Co-Creation is a iterative approach in Innovation and Product Development phases with consumer insights and innovation teams.  It combines qualitative sessions and quantitative feed-back to developers to refine a product concept and jump start prototype...
Emotions Testing

Emotions Testing

Truly understanding the consumer emotions about the ingredients—beyond “likes and dislikes”— enables development teams to creatively design ingredient cues that tells consumers the product will truly deliver the emotional impact promised by the brand....
Alienation Testing

Alienation Testing

Risk & Reward: Alienation Testing Changing a product for any reason entails risk that current users will feel alienated and reject the new product.  Risk vs benefit questions are “Will current users notice?” and “How will users react?”...