by Shelly Lundahl | Mar 26, 2020 | Resources, White Paper
InsightsNow’s Product Spark™ is an innovative, proprietary exploration that gives unparalleled insight into behavior and usage. This multi-modal, immersive approach puts the consumer in context with your product and allows you to design and develop on a deeper level...
by Shelly Lundahl | Apr 12, 2018 | Resources
Co-Creation is a iterative approach in Innovation and Product Development phases with consumer insights and innovation teams. It combines qualitative sessions and quantitative feed-back to developers to refine a product concept and jump start prototype...
by Shelly Lundahl | Mar 28, 2018 | Resources
This is one tool for insights in Brand Positioning & Planning. Download (PDF,...
by Shelly Lundahl | Mar 27, 2018 | Resources
Truly understanding the consumer emotions about the ingredients—beyond “likes and dislikes”— enables development teams to creatively design ingredient cues that tells consumers the product will truly deliver the emotional impact promised by the brand....
by Shelly Lundahl | Mar 27, 2018 | Resources
Risk & Reward: Alienation Testing Changing a product for any reason entails risk that current users will feel alienated and reject the new product. Risk vs benefit questions are “Will current users notice?” and “How will users react?”...
