Risk & Reward: Alienation Testing

Risk & Reward: Alienation Testing

by | Feb 3, 2022 | Blog, Resources

Using Alienation Testing to understand potential in the marketplace Reasons to Use the Alienation Test Approach Are you considering a change to your product? Changing a product for any reason entails risk that current users will feel alienated and reject the new...
Co-Creation

Co-Creation

by | Apr 12, 2018 | Resources

Co-Creation is an iterative approach in Innovation and Product Development phases with consumer insights and innovation teams.  It combines qualitative sessions and quantitative feed-back to developers to refine a product concept and jump start prototype development. ...
Implicit Testing and Product Acceptance

Implicit Testing and Product Acceptance

by | Mar 27, 2018 | Resources

Approach or Avoid: Implicit Testing Research to help companies make faster, more informed clean label decisions requires accurate prediction of behavior reactions—approach or avoid—to branded products with given claims and ingredient labels. Asking a research...