CRAEVS – Watch It Sell Sprint
Driving Your Product to Success By Dave Lundahl and Mark Crowell One of the biggest challenges in product innovation is to take that final step forward, to launch a product into the marketplace with confidence that it will be a success. Sandwiched between commercial...
SCALE TO COMMERCIALIZE: Products & Packaging Commercialization
By Webb Girard and Dave Lundahl Once a final prototype gold standard has been developed, the next sprint in the CRAEVS solution is to rapidly scale up the processing of the prototype into a commercially produced product. This sprint involves Benchtop Development...
Sprinting through Co-Design to Translate Concept into Winning Product Gold Standards
By Dave Lundahl and Lesley Werblin Translation requires more than providing promised functionality and a liked experience. It also requires tapping into the minds of consumers to understand what sensory qualities to build into a product as cues signaling the promise...
