The Quirks Event Virtual: New Market Research Learnings

It's been a year of new ways to work, new ways to learn and new ways to make connections with others. And we've never been to a Quirk's Event quite like the new Virtual event this July. It isn't easy to capture the energy and excitement of the traditional in-person event through an online experience, but we are all adapting. Despite some technical challenges like accessing on mobile, visibility into platform followers and finding booths, we still left the virtual conference abuzz with new ideas and new connections.

At our booth, we shared the latest and greatest about our research on global health and wellness, talked about new trends in on-demand research, and what's happening in the field of clean label consumer behavior. Some of the content we enjoyed at the conference included presentations on AI and machine learning, on secondary research leveraging social intelligence, and on analytics generating deliverables aligned with the original research's value proposition. Did you miss what we shared or any other booths or presentations at Quirk's Virtual? No worries, the conference is set up to allow registrants access for two more months (or reach out to us and we can send you our booth content directly to review).

If you were there, how did you like the social media platform conference approach? We liked connecting with presenters via live chat, earning our "badges" for our various interactions at the event, and learning what's happening out there during the sessions. We sure do miss face-to-face, personal meet-ups, but until then... we hope to see you online at another conference soon! 

Food Business News “IFT20: COVID-19 impacting consumer perceptions of health and wellness”

Monday, July 13, 2020

SHIFT20 Virtual

Food Business News spotlighted InsightsNow's virtual webinar at SHIFT20 on how the pandemic is affecting Global Consumer Perceptions of Health & Wellness.  Results from research conducted in fall of 2019 and April 2020 across 10 countries revealed regional and cultural differences in attitudes and behaviors regarding health which have sharpened due to the pandemic threat.

Because of COVID-19 consumers have heightened interest in ingredients in foods that provide health benefits, eg. boost immunity, decrease inflammation, boost cardiac and GI function, reduce stress, and improve general well-being.   As the article quoted presenter Greg Stucky, “Now, nearly half the population on a global basis are looking for good sources of vitamins and minerals.”

This virtual webinar is available on-demand at Institute of Food Technologists first totally virtual Annual Meeting and Expo.  It is one of two presentations from InsightsNow at ShIFT20.  InsightsNow is also a sponsor of a symposium on Global Design of Clean Label Foods.

IFT20 “Global Design of Clean Label Foods”  Live Virtual Forum

Forum with Global Innovation Experts for Q&A

Tuesday, July 14, 2020      2pm CT

Institute of Food Technologists (IFT) annual conference is online with SHIFT20—a virtual event where you can attend to see food innovation with a whole new lens. InsightsNow is participating in this event by presenting a symposium on the “Global Design of Clean Label Foods”, available now by registering.

On July 14th, join us for a virtual forum followed by a Q&A session to take a deep dive into the growing clean eating trends across the globe with industry-leading experts.

We will discuss current challenges—and solutions to those challenges—as well as talk about the complexities of building successful new products that meet consumer expectations and demands. Don't miss these valuable perspectives and insights about how to approach research and product design when seeking to build new clean label products for different countries and cultures around the world.

You can attend the forum without an IFT20 registration. Bring your questions!

Forum Panelists

Carol McCall

Carol McCall

R&D Director Global Foods Culinary and Consumer Discovery & Applications, PepsiCo Foods
She has been with the company for 20 years and is based in Plano, TX. She has held a variety of positions both Global and Regional, innovating and conducting research on a broad range of snacks and foods platforms and brands including Lay’s, Ruffles, Lay’s Kettle Cooked, Oven Baked Lay’s, Red Rock Deli, Off the Eaten Path and True North Nut Snacks. Additionally, she established and implemented an R&D Stage Gate process and governing forum for Frito-Lay US Snacks to ensure R&D has met key technical requirements and leveraged the New Product Development (NPD) approach with the appropriate rigor given critical technical and business risks. Her experience lies in new product development process and management, fuzzy front end innovation, consumer based product design, culinary integration to NPD, sensory evaluation and product commercialization. Carol received her PhD in Food Science from the University of California, Davis and her BS in Food Science from Penn State. She is also a Certified Culinary Scientist (CCS), bringing the disciplines of Food Science and Culinary Arts together in her approach to product development. She currently lives with her husband, Doug and two children, Ava and Mia in McKinney, TX.
ChefJonnyTomlinBio

Jonny Tomlin

Corporate Executive Chef, Global Business Development, Griffith Foods
Chef Jonny Tomlin started his culinary career in fine dining before attaining a food science certification from the University of Guelph and his Certified Research Chef (CRC) designation from the Research Chef’s Association. Chef Jonny is currently the Corporate Executive Chef on the Global Business Development team of Griffith Foods, a global product development company specializing in sustainably created food ingredients whose Purpose is “We Blend Care and Creativity to Nourish the World.” He currently contributes to the company’s Purpose-driven strategy by engaging animal and plant-based protein development opportunities between Griffith Foods’ protein processor clients and customers in various import and export markets around the globe.
Janet Carver-1

Janet Carver

Director, Global Culinology®, Ingredion Incorporated
Global Co-Creation & Open Innovation Group Janet is responsible for refining and executing Ingredion’s strategic plans for Culinology®, leveraging the Culinology capability, and working closely with select customers to drive rapid product development, co-creation and innovation. Janet was instrumental in bringing culinary arts to the company and merging it with in-house food technology expertise to form Ingredion’s Culinology capability as a differentiating service for customers. Under Janet’s leadership the Global Culinology Capability was developed and has grown in a key enabler for the organization. Ingredion now has Culinologists and R&D Kitchen Facilities in all of their regional HQ locations along with our kitchen, led by Nelson Serrano-Bahri – Culinology & Innovation Manager, at The Hatchery Chicago that supports Emerging Business.
Menexia-1

Menexia Tsoubeli

Vice President, NA Savory, Firmenich
Menexia earned her Ph.D. in Food Science and a M.S. in Food Science and Nutrition from the University of Minnesota and a B.S. in Chemical Engineering from the National Technical University of Athens, Greece. Menexia started her career as a Research Scientist working for the US Army Natick Labs, in Natick, Massachusetts. During her 20+ years of progressive leadership in Research and Development, Menexia has been successful in developing strategic alliances and partnerships to identify market opportunities. She has built critical technical capability through innovation ecosystems to accelerate innovation across multiple categories. She has a strong record in formulating strategies that extract value from science to capture consumer differentiation in the market place and to drive sustainable revenue growth. She has pioneered the utilization of consumer Co-Design methods to maximize market success.   Menexia is passionate in developing people and has been an advocate for advancing women in technical fields. She has served as the Chair of the Women of Campbell R&D, the Chair of the STEM Innovation Taskforce (Washington, DC) and she is a Strategic Advisor for the STEM Connector (Washington, DC).

Symposium Speakers

Greg_Stucky-282x300 round

Greg Stucky

Chief Research Officer, InsightsNow Inc.
Mimi Sherlock

Mimi Sherlock

Global Director, Strategic Insights - Flavors, IFF
Webb-Girard-400X300-1

Webb Girard

Director of Research & Development, CuliNex LLC

Moderator

Sarah-Kirkmeyer-bio-photo-300x300

Sarah Kirkmeyer

Sr. Director, Client Partnerships, InsightsNow Inc.

Quirks Event Virtual

Look for our exhibit at Quirk's Virtual coming up soon!

 

July 14 - 16, 2020

Register by July 10!

How do you capture the energy and excitement of a Quirk's Event with an online experience?   Catching the pulse and leading edge of the industry through the presentations, formal and informal meetings, parties, side conversations, and exploring new venues with partners and colleagues are hard to duplicate.  But we're adapting and helping clients move forward.

It will be different, but we give Quirk's kudos in advance for what we anticipate will be a warm and personal professional online "gathering".   We hope to see you there and invite you to register as soon as possible before the July 10 deadline.

With virtual exhibits we can extend your list of presentations available. Find insights and DIY tools that jump start research to speed your market success.

Our showcase will include:

    • Global Health & Wellness Behavior Webinar
    • Introduction to the Behavioral AppStore
    • Clarity through On-Demand Behavioral Research Webinar
    • The Clean Label Ingredient Score Ebook  (based on consumer perceptions of "clean label")
    • Beyond Impossible: Behavioral KPIs Ebook

Also, collect points in the Event game and win a free behavioral report!

While this is a virtual conference, It promises to be busy and stimulating.  We're excited for the many touch points available during the three days for personal conversations and roundtables that are a large value of these events.

You're invited to stop by our booth and see how we can improve your agility in the market with consumer behavioral insights.

Come meet Ann, Amissa, Kayte, Charles, and Jaclyn "on-site" to learn more.

Consumers turn to immunity supplements during COVID-19

The Clean Label Enthusiasts® research community at InsightsNow reveals demand for immunity supplements and functional ingredients during the continuing pandemic 

25 June 2020 – Chicago, IL  InsightsNow, a behavioral research firm, has released a new wave of research focusing on consumer perceptions and behavior regarding supplements and functional ingredients in today’s world. The study, “COVID-19 Tracker on Clean Living Behavior,” delves into insights from their proprietary, trend-identifying Clean Label Enthusiasts® (CLE) consumer research community.  

Study participants shared beliefs that supplements and functional ingredients are important for strengthening their immune systems against COVID-19. The research showed that consumers are looking for trusted sources for information about which products will help boost immunity.  

According to a CLE from the recent study: If the [supplement] information is backed by scientific research and data, I am much more likely to trust the information I am receiving. If the ingredients have been proven to show benefitsI am much more likely to try a supplement. 

It was also found that all-natural and organic supplement claims are perceived as valuable by CLE. They express that these claims give them confidence they are only getting what is necessary, with no fillers, in the products they choose to purchase. 

I look for supplements that are organic and do not have ingredients that aren’t necessary, such as additives and dyes. If someone I know and trust recommends a brand that I’ve never heard of, I will research it to make sure it only contains ingredients I’m aware of,” says a CLE. 

Some key findings from the study: 

  • Forty-two percent of CLE believe supplements or functional ingredients will strengthen their immunity, 48% think they might help, while only 10% do not think they will help.  
  • Seventy-five percent of CLE said that supplements are somewhat or very important in strengthening their immunity against COVID-19. 
  • Thirty-nine percent of CLE said they look for supplement and functional ingredient information on Google, 24% look to friends and family, 22% to doctors and medical professionals. 

The responses show that supplements and functional ingredients offer hope of immunity even though there is no “proof” they improve immunity. 

As one CLE states: COVID-19 is new, and we don't know of anything that help us build an immunity to it. However, building your immunity through a supplement or a functional ingredient can't hurt your chances.” 

Each week InsightsNow's Clean Label Enthusiast® community of primary shoppers reveals motivations for purchasing behaviors through an online shopping journal. The study gives insights into the swiftly changing landscape of clean-living behaviors during this time by tracking behavior pre-pandemic, current short-term shifts, and potential permanent changes. New study information is added on a regular basis to the InsightsNow COVID-19 Tracker on Clean Living Behavior. 

To learn more about the study and enquire about upcoming research topics, reach out to InsightsNow at michelle.andre@insightsnow.com.  

About InsightsNow
InsightsNow, an agile behavioral research firm, partners with clients across a wide array of industry verticals to grow marketing, branding and product development through custom, cutting-edge research technologies and innovative techniques. The company specializes in finding answers faster, improving speed-to and success-in market, and changing the way we all look at humans and human behavior. InsightsNow was named one of the most innovative market research firms in the world by Greenbook’s 2018 Grit Report. www.insightsnow.com 

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Media contact: Michelle Andre, 415-577-8634, michelle.andre@insightsnow.com. 

Recent meat shortage could offer opportunity for plant-based proteins

Recent meat shortage could offer opportunity for plant-based proteins

InsightsNow’s Clean Label Enthusiasts® research community claims to be prepared for meat shortages, due to the Coronavirus, by eating vegetarian or purchasing alternative meats

11 June 2020 – Chicago, IL – InsightsNow, a behavioral research firm, has announced the latest results of their ongoing study with their proprietary Clean Label Enthusiasts® (CLE) consumer research community, “COVID-19 Tracker on Clean Living Behavior.” These trend-setting consumers shared thoughts on how meat is becoming harder to find and more expensive due to complications from the current pandemic, and the effect on their shopping behavior.

According to a CLE from the recent study: “I feel prepared for a meat shortage because I am willing to eat plant-based proteins or any protein options I can find in stores. If I can't find fresh chicken or beef, I will eat other meat options like veggies burgers or beans. I really see a meat shortage as a chance to make healthier, more environmentally friendly, more resourceful food choices.”

Some key findings from the study:

  • During a meat shortage 60% of CLE would switch to a vegetarian diet. Currently, only 14% are following a vegetarian diet.

  • CLE who have never tried plant-based meats are primarily motivated to try because they believe it is healthier (29%), they are curious about the taste (31%), and they can avoid animal hormones (19%).

Plant-based meat alternatives have opportunity to grow market share during a meat shortage, as Clean Label Enthusiasts (CLE) are comfortable eating a plant-based diet and are willing to use plant-based meats in place of fresh meat with similar pricing. Supporting data includes:

  • Only 12% of CLE say they would pay higher prices (specifically twice as much) to continue eating fresh meat.

  • Eighty-two percent of CLE are open to trying plant-based meat alternatives.

For example, the study participants shared they are specifically looking for ground plant-based meat alternatives as a comparable alternative for burgers, tacos, spaghetti, and other dishes they regularly prepare.

“I imagine that ground chuck would be the hardest meat product to go without,” says a CLE consumer. “But I would not be upset if I could not afford to buy it for a period of time, because I would easily substitute it with plant-based patties and other frozen forms of plant-based substitutes.”

Results from this wave of the study show the majority of people (69%) feel prepared for a meat shortage because they feel confident and accepting of adjusting their diet to be more vegetarian and/or pescatarian, they already have a freezer stocked with meat, or they don’t eat much meat on a regular basis anyway. Consumers have already navigated a toilet paper shortage, face masks, and social distancing during this pandemic and the study found they are desensitized to the stressor of having a meat shortage.

As one CLE states: “My family has been eating less meat lately anyway…I'm perfectly happy eating plant-based proteins. I've wanted to experiment with a more vegetarian/vegan diet for a while and now would be a good time to do so.”

Each week InsightsNow's Clean Label Enthusiast® community of primary shoppers reveals motivations for purchasing behaviors through an online shopping journal. Data is collected each Friday – Monday and released Wednesdays. The study gives insights into the swiftly changing landscape of clean-living behaviors during this time by tracking behavior pre-pandemic, current short-term shifts, and potential permanent changes.

Each week, new study information will be added to the InsightsNow COVID-19 Tracker on Clean Living Behavior.

To learn more about the study and enquire about upcoming research topics, reach out to InsightsNow at info@insightsnow.com. 

CPGMatters Virtual LEAD Conference

Join us on Wednesday, May 20th at 2:30PM ET for the CPGMatters Spring 2020 Virtual LEAD Conference where we will be giving a presentation of “The Future of Clean Living; a Peak into Changes in Purchases and Behaviors in the face of COVID-19 ”.

Register so you can hear more about how the COVID-19 pandemic has disrupted consumers, companies and the markets they serve.

Pre-pandemic clean living has been a key driver of consumer behavior across the spectrum of fast-moving consumer goods.  Will this trend continue into a post pandemic new normal?  This presentation will provide actionable insights into this question.

Insights will be provided from a unique tracker into the behaviors and motives of primary shoppers from a community of Clean Label Enthusiasts®.  The talk will also offer some foresight into what might be the future of clean living. This session will be led by our Chief Research Officer, Greg Stucky.

Bring your questions!

The Spring 2020 Virtual LEAD Marketing Conference is produced and hosted by CPGMatters. Sessions covering all aspects of LEAD (Loyalty, Engagement, Analytics, and Digital Applications) will be presented between 9:30 a.m. and 4:00 p.m. ET on Wednesday, May 20th.

As a virtual conference, attendees can enjoy the live, interactive presentations from the comfort of their own office or home. You have the option of attending the entire day-long event, or simply log in for our session. Additionally, all sessions will be recorded and made available to conference registrants for on-demand playback at a later date.

We hope you can join us!

InsightsNow Ongoing COVID-19 Report Release- April 2020

InsightsNow releases ongoing study of change in clean living behavior in response to COVID-19 

Research examines behaviors of Clean Label Enthusiasts® during the pandemic by looking at previous, current and future mindsets, trade-offs, and motivators 

23 April 2020 – Chicago, IL – InsightsNow, a behavioral research firm, has announced an ongoing study with their proprietary Clean Label Enthusiasts® consumer research community, “COVID-19 Tracker on Clean Living Behavior.” The study provides insights into the swiftly changing landscape of clean living behaviors during the novel Coronavirus pandemic by tracking behavior pre-pandemic, current short-term shifts, and potential permanent changes. Insightsnow's Clean Label Enthusiast® (CLE) community of primary shoppers, identified to be driving the clean label movement, provided responses to give lead indicators into changing behaviors now—and those anticipated in the future.  

By leveraging our existing community of trendsetters, we are able to find answers quickly during a time when brands must pivot quickly,” said Greg Stucky, Chief Research Officer of InsightsNow. “One of the key aspects of this study is how we are able to look deeply at a leading set of primary shoppers and evaluate their behavior over time, including pre-pandemic. We are also discovering how the current health situation is putting increased momentum behind the overall clean label movement.” 

Results show a timeline of behavioral changes in response to COVID-19.    

  • Starting the week of March 9 in the U.S., the CLE community started making changes to their diets due to the novel Coronavirus. 36% of CLE were already making changes in vitamins and supplements (65%), and diet and lifestyle (48%). 
  • During the last week of March, the study began to track consumer emotions regarding shopping for grocery and household items with 45% reporting frustration and worry, with satisfaction levels decreased to only 12%. By the third week of April emotions were improving with only 25% reporting frustration, and satisfaction up to 33%.  
  • Higher purchase rates during the first week of April occurred in some categories, 15% buying more eggs than pre-pandemic, and 13% buying more bread products and salty snack items.  
  • During the second week of AprilCLE reported their day-to-day behaviors continuing to evolve22% utilized at home delivery of groceries most often, up from 9pre-pandemic. There were increases in purchasing of comfort foods like desserts and sweets. 
  • By the third week of April emotions were improving with only 25% reporting frustration, and satisfaction up to 33%. The percent increase in online ordering is starting to level off with 26% shopping for groceries online most often.  

Behavioral data for this ongoing report is being collected from the company’s proprietary research community of Clean Label Enthusiast® (CLE)—primary shoppers with a specific set of behaviors around the clean living movement that influence their buying decisions. Some of these behaviors include inspection of front and back product labels, ingredient beliefs about clean products, and advocating for the food industry.  This ongoing study includes 500 members of the U.S. based community, with insights gathered through qualitative engagements and quantitative surveys. 

To view ongoing updates to the study, users can gain access here: https://lphs.insightsnow.com/subscribe-cle-behavior-virus

 

COVID-19: InsightsNow Update Page

Webinar 39: Restaurant & Fast Food Behaviors – CLE make Sustainability Trade-offs during COVID.

Presentation Date:   Thursday, August 13,  2 pm ET, (11 am PT) Presenters:  Greg Stucky,  Chief Research Officer, and Julie Quante, Research Director Register Here Most Clean Label Enthusiasts have strong values regarding sustainability and earth friendly practices. Yet they are facing a difficult dilemma when they want to eat out. “Do I prioritize my passion …

Webinar 40: Borrowing Playbooks; Developing New Methods for Disruptive Marketing

Learn how blending quantitative techniques into qualitative research helps identify opportunities to disrupt consumers through messaging and positioning. Presentation Date:   Thursday, August 20       2 pm ET, (11 am PT) Presenters:  Kayte Hamilton, Client Partner Director and Charles Rodriguez, Sr. Research Director, InsightsNow Inc.  Register Here Disrupting consumers is the hallmark of innovation. We discuss …

Press: Study shows shoppers seeking products to lift mood and satisfy cravings

Press Release: From results posted in InsightsNow’s Tracker of Clean Label Enthusiasts’ response to COVID-19, consumers are ready for new products to lift their mood. This is a prime opportunity for new product releases that fit current context.

Food Business News “IFT20: COVID-19 impacting consumer perceptions of health and wellness”

Monday, July 13, 2020 SHIFT20 Virtual Food Business News spotlighted InsightsNow’s virtual webinar at SHIFT20 on how the pandemic is affecting Global Consumer Perceptions of Health & Wellness.  Results from research conducted in fall of 2019 and April 2020 across 10 countries revealed regional and cultural differences in attitudes and behaviors regarding health which have …

Webinar 38: Evolving CLE Shopping Motivations during COVID

Presentation Date:   Thursday, July 9       2 pm ET, (11 am PT) Presenters:  Greg Stucky,  Chief Research Officer,  Register Here Clean Label Enthusiasts are starting to re-prioritize their shopping motivations and product selections. In this session we will look more deeply into what is motivating Clean Label Enthusiasts to start changing their shopping choices. …

Consumers turn to immunity supplements during COVID-19

The Clean Label Enthusiasts® research community at InsightsNow reveals demand for immunity supplements and functional ingredients during the continuing pandemic  25 June 2020 – Chicago, IL – InsightsNow, a behavioral research firm, has released a new wave of research focusing on consumer perceptions and behavior regarding supplements and functional ingredients in today’s world. The study, “COVID-19 Tracker on Clean Living Behavior,” delves into insights from their proprietary, trend-identifying Clean Label …

Mar. 25, 2020

InsightsNow offers online qualitative services and access to custom communities to insights professionals to continue projects.

Learn more HERE.

March 13, 2020

The novel coronavirus is one of the most disruptive forces we have seen in the world recently. In the face of this rapidly changing environment and current emergency situation, we know that now, more than ever, there is a need to be agile and innovative on all fronts. Our thoughts are with those directly and indirectly being affected by COVID-19, and we hope for a quick decline and resolution to this crisis.

InsightsNow Operations
InsightsNow’s team is highly flexible and accustomed to working remotely. And not only are our researchers, project managers, operations staff and everyone else able to keep your projects moving forward virtually, our innovative research approaches themselves lend themselves to a virtual world. Workflows are anticipated to continue without interruption, and we will continue to support you to both start, maintain, field and complete projects.

Grounded, For Now 
It is so fortunate that we live in a virtual world and can work remotely to keep everyone healthy and safe.  We are set up to run virtual research projects, have meetings by video conference, and utilize other technologies while grounded by this pandemic.  While our staff is not traveling at this time and following local, regional and global health advice and directives, let us know what you might need from a virtual standpoint. We can help set you up or jump on a video call – whatever helps most during this time.

Monitoring the Situation 
It’s a time of uncertainty and enormous shifts in the marketplace and workplace. We are working hard to keep our finger on the pulse of our market research industry and the various industries we serve. As things evolve, we can help you map out timing, project plans, and other variables that may be affected by the current situation.

This page will be updated regarding the current situation here at InsightsNow, but for global breaking news on the pandemic itself, we encourage you to visit the World Health Organization https://www.who.int/emergencies/diseases/novel-coronavirus-2019/events-as-they-happen and the Center for Disease Control https://www.cdc.gov/coronavirus/2019-ncov/summary.html.

Need some support navigating our new reality, and keeping your projects going virtually? Reach out to us.

Contact Us

Thank you!

 

Disruption in Market Research- Gaining Clarity through On-Demand Behavioral Research

The thought of being disrupted, of having to change a comfortable pattern of behavior, can lead to feelings of excitement and anticipation yet may also cause discomfort and concern.  In recent years, our ways have already been disrupted to the point where we have comfortable new behaviors: using on-demand services for transportation (Uber, Lyft), entertainment (Netflix, Hulu), and grocery shopping (Instacart, Amazon Prime).

These companies show us the best part about disruption – when you change people’s behavior, you meet needs and provide benefits people don’t even realize are possible.

Areas of Disruption

At InsightsNow we are very passionate about behavioral research, thinking to the future to create opportunities to disrupt. We’ve shown this passion of ours in each of three primary areas of disruption: technology, globalization and demographics.

  1. We started with demographic disruption by creating a behavioral segmentation to identify a community of forward-thinking consumer advocates for clean living.  (For this work, our CEO Dave Lundahl won the NGMR award, 2017 Change Agent of the Year.)
  2. Next, we layered on global disruption by understanding these consumers elsewhere in the world.  We changed the way we learn from them about clean label using an implicit/explicit approach to establish behavioral KPIs.
  3. Recently, we put our knowledge and insights together utilizing technology via the InsightsNow Behavioral App Store.  This platform provides on-demand access to consumer intelligence and baseline behavioral KPIs through on-line ordering of market research.

On-demand access to research is an important strategy to support business success. It provides for faster and more cost-effective insights so you better understand changes in product choices and translate information into clear and focused insights.  These new tools and services are reshaping how we do market research.  Professionals using these tools, based upon behavioral KPIs, will capture metrics and understand behavioral impact which drive disruption.

Contact us to learn more. We’d love to work with you, if we’re not already, to improve your research effectiveness and market success using on-demand market research.

Thank you!

Sarah Kirkmeyer, PhD

Senior Director, Client Partnerships