Strengthening Sustainability Activation
Companies are studying, investing, and making strides to improve the environmental impact of their businesses on the planet. Some are motivated by pressure coming from activists, consumer groups, and even their financial firms.Ā Ā In response, many are setting sustainability goals regarding sourcing, emissions, energy use in production & transportation, and their human impact.Ā They face some common challenges with consumers for market success.
Key Consumer Challenges:
- Not understanding what “sustainability” is
- Trust issues, Company transparency regarding real actions and effects
- Affordability
Sustainability Insights for Product Innovation and Strategy
You’re challengeĀ is to align your products and brands.Ā We’re keeping sustainability top of mind through the consumer’s voice.
July 16-19 IFT FIRST – Future-proofing the food system against crises
This year's IFT First annual meeting focuses on future-proofing the food system through global challenges. InsightsNow's contributions will be on plant-based products, increasing consumer trust, and building resilience through food product innovation.
[June 22] Webinar – Build Environmental Resilience through Food Product Strategy
Resilience comes from having a strategy for adapting to changing conditions. Food research groups focused on sustainability are accelerating innovations that come to market and bring accompanying environmental benefits. Let's explore how one sustainable producer is winning in the field and in the market.
We Talk Greenhushing for Food Processing Magazine
Our CEO Dave Lundahl writes for Food Processing magazine about greenhushing concerns in his article āGreenhushing Symptomatic of a Bigger Problem.ā Not only does Dave highlight the importance of transparency and honesty in environmental claims, he explores āmisalignments between the promise of a brand and the delivery of product experiences that shoppers seek and love.ā
We’ve got sustainability on our minds… š± ā»ļø āļøĀ
April's monthly newsletter sharing what we're uncovering and where we're going.
A Look Back at Quirk’s Chicago
At The Quirk's Event in Chicago last month we had an absolute blast exhibiting, networking and learning from some of the top leaders in the insights field. Besides fun and gamesāwe also presented "The critical role of insights in achieving sustainability: A panel discussion", moderated by our very own CEO, Dave Lundahl.
[April 13] The critical role of insights in achieving sustainability: A panel discussion
Join CEO Dave Lundahl for a ābehind the scenesā viewing of this lively discussion held at Quirk's Chicago. The group covers corporate challenges and opportunities for insights professionals. Hear directly from key industry leaders about challenges insights professionals must tackle to progress sustainability goals.
Learn more about sustainability innovations and issues that affect CPG companies?
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