Come along with us in-person, or virtually, to the huge Natural Products West Expo to learn more...
InsightsNEWS: MAR 2022
Accelerating Insights for Winning Products
This month is all about one of the biggest conferences of the year, Natural Products Expo West (NPEW). If you are going to be there, we can't wait to see you! If you aren't going to be there, you can still get involved through our virtual booth or by joining us for our NPEW webinar on trends later this month. Our CEO Dave Lundahl weighs in on what's coming up below, and read on for useful information on using insights to create winning products, innovation center updates and recent news.
We will be (finally!) at Natural Products Expo West in Anaheim March 8-12 talking clean label product design with our partner, CuliNex. Join us there, or virtually, or at the webinar below to dig into how we are uncovering implicit consumer motivations and partnering on agile co-development and co-creation processes...
WEBINAR: What does the "Leading Edge" look and taste like?
Thursday, March 17, 2:00pm ET
We're looking for the latest trends in natural products, ingredients, foods and beverages, starting with what we learn at NPEW! Join us to get a sneak peek at our new Naturally Trending™ database and hear our behavioral insights from the leading edge. In this webinar, you will learn:
Where do brands expect the most growth?
What's new in sustainability, particularly for food products?
In what life moments do brands see the most opportunity for product success?
Unlimited Access to Ingredient Scores with a Premium Membership
Perception is reality when it comes to knowing how to design products to have a clean label. InsightsNow has applied behavioral science to create the Ingredient Clean Label Score™—a behavioral KPI to know what ingredients are perceived to contribute to a clean label. Our Scoring Center ingredient databases offer product developers a new tool to make ingredient decisions for clean label product designs. With on-demand access, it's simple to quickly look up behavioral scores for ingredients, supplements, and benefits to make informed decisions on how to build and position products in ways which will impact behavior the most.
In this issue of InsightsNow's Learning Corner, we wanted to highlight some unique behavioral research approaches that help market researchers get to actionable human truths. Read more by checking out the links below.
Risk & Reward: Alienation Testing
Are you considering a change to your product? Changing a product for any reason entails risk that current users will feel alienated and reject the new product. Companies must weigh the potential business risks of change against benefits such as quality improvement, cost reduction, or regulatory or ingredient issues. Read more about our approach to alienation testing and what sets it apart!
Concept scoring allows you to easily decide between product concepts in order to choose what direction to invest in or what aspects to develop for greatest market success. At InsightsNow, we use our proprietary Implicit/Explicit Test™ to take concept scoring to the next level. Check out this blog to learn how to apply it to your next concepting project!
“Carrie is a perfect fit for our company as we navigate through a time of rapid growth in serving a wider range of customers in need of faster, better insights for marketing and innovation decisions,” said Dave Lundahl, CEO & Founder at InsightsNow.
