How the gap sparks innovation
Recorded Thursday, September 22, 2022
As consumers increasingly demand products that support their personal values, brands face the challenge of being selected over less ideal options.
So how do brands foresee and address the gap between aspirational motivations and actual purchase habits?
InsightsNow invited clients to participate in a survey to understand changing motivations driving primary shoppers’ food and beverage purchases. We looked particularly at behavior drivers related to health, wellness, and sustainability concerns.
Dave Lundahl & Greg Stucky covered the following topics in this webinar.
- Dave Lundahl, CEO
- Greg Stucky, Chief Research Officer
Chief Rsearch Officer