How the gap sparks innovation
Thursday, September 22 2 p.m ET (11 a.m. PT)
As consumers increasingly demand products that support their personal values, brands face the challenge of being selected over less ideal options.
So how do brands foresee and address the gap between aspirational motivations and actual purchase habits?
InsightsNow invited clients to participate in a survey to understand changing motivations driving primary shoppers’ food and beverage purchases. We looked particularly at behavior drivers related to health, wellness, and sustainability concerns.
In this webinar, you will learn from our findings:
- Gaps identified between aspirational and actual motivations in select product categories
- How to better define your product’s target consumer
- How to target the gaps and find opportunities for innovations or messaging
- Dave Lundahl, CEO
- Greg Stucky, Chief Research Officer
Chief Rsearch Officer