News & Events

Disrupting Marketing through Hybrid Research Design

August 28, 2020

By Kayte Hamilton & Chuck Rodriguez In most research settings there’s been an on-going battle between which methodology is best suited for the job; do we need something statistically valid in a quantitative environment or are we looking for deep context through a qualitative session? Many researchers often feel they must …

In-Person Consumer Research During COVID-19

August 27, 2020

By Greg Stucky, Chief Research Officer, InsightsNow  As we continue to recover and work through pandemic-related changes to consumer research, we have seen a steady increase in the number of research requests—both quantitative and qualitative—where in-person executions are preferred or necessary due to stimulus/product handling requirements.  Finding ways to balance consumer safety while maintaining high quality in-person research has been a priority for InsightsNow and our …

Webinar 41: What’s for lunch? Innovation ideas for at home or at school meals

August 25, 2020

Priorities and behavior adaptations with return to school Presentation Date:   Thursday, Sept.  10     2 pm ET, (11 am PT) Presenters:  Sarah Kirkmeyer, Sr. Director Client Partnerships and Ann Bracken, Sr. Director Business Development, InsightsNow Inc. Register Here Going back to school this year is dramatically different for so many …

Consumer Trust and the Future of The Restaurant Industry

August 17, 2020

By Greg Stucky, Chief Research Officer, InsightsNow  While many industries have been hit hard by the fallout from COVID-19, the restaurant industry reached an estimated $145 billion in losses during the first four months of the pandemic. While recent months have seen a slight uptick in restaurant business as stay-at-home orders relax and restrictions are …

Uncovering Innovation Opportunities Through Consumer Motivators

August 11, 2020

How to gain insights into choice drivers during pandemic-related disruption   By Greg Stucky, Chief Research Officer, InsightsNow  The landscape of our lives has undergone incredible, seemingly unpredictable, change as COVID-19 continues to sweep the globe—and we have been in a state of constant revision for how we live, interact, work, play and shop. Yet amid the chaos there actually is a good amount of predictability to how these …

Webinar 40: Borrowing Playbooks; Developing New Methods for Disruptive Marketing

July 30, 2020

Learn how blending quantitative techniques into qualitative research helps identify opportunities to disrupt consumers through messaging and positioning. Presentation Date:   Thursday, August 20       2 pm ET, (11 am PT) Presenters:  Kayte Hamilton, Client Partner Director and Charles Rodriguez, Sr. Research Director, InsightsNow Inc.  Register Here Disrupting consumers is …

Webinar 39: Restaurant & Fast Food Behaviors – CLE make Sustainability Trade-offs during COVID.

July 30, 2020

Presentation Date:   Thursday, August 13,  2 pm ET, (11 am PT) Presenters:  Greg Stucky,  Chief Research Officer, and Julie Quante, Research Director Register Here Most Clean Label Enthusiasts have strong values regarding sustainability and earth friendly practices. Yet they are facing a difficult dilemma when they want to eat out. …

Press: Study shows shoppers seeking products to lift mood and satisfy cravings

July 24, 2020

InsightsNow research indicates changing consumer behavior, and predicts impact on consumer product companies during COVID-19 CHICAGO, IL, UNITED STATES, July 22, 2020 /EINPresswire.com/ — InsightsNow, a behavioral research firm, has announced new research focusing on consumer motivations and shopping behavior during the current pandemic. This wave of the ongoing study, …

The Quirks Event Virtual: New Market Research Learnings

July 17, 2020

It’s been a year of new ways to work, new ways to learn and new ways to make connections with others. And we’ve never been to a Quirk’s Event quite like the new Virtual event this July. It isn’t easy to capture the energy and excitement of the traditional in-person …

Food Business News “IFT20: COVID-19 impacting consumer perceptions of health and wellness”

July 14, 2020

Monday, July 13, 2020 SHIFT20 Virtual Food Business News spotlighted InsightsNow’s virtual webinar at SHIFT20 on how the pandemic is affecting Global Consumer Perceptions of Health & Wellness.  Results from research conducted in fall of 2019 and April 2020 across 10 countries revealed regional and cultural differences in attitudes and …

Find the recorded sessions here.   

 

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