News & Events

CRAEVS – Create Your Concept Sprint

November 23, 2020

Inspire creative conceptual design through co-creation By Dave Lundahl and Brittany Kovacevic Success in product development depends on getting your conceptual design right.  Missing the mark leads to wasted time and resources in downstream development, and risk of failure in commercialization. For this reason, concepting is an important sprint within …

FIND YOUR FOCUS: Clean Label Category Review

November 18, 2020

Gain category and competitive insights, uncover the opportunities for success By Emily Cruz (CuliNex) and Dave Lundahl (InsightsNow) While there are many different product development philosophies, the product development process looks relatively similar across different industries. In today’s hyper competitive clean label marketplace, the entire process needs to happen in …

SSP Virtual Fall 2020 – Envisioning the future of Sensory Science

November 12, 2020

Our team took on the 2020 Society of Sensory Professionals virtual conference October 28-November 5, to both learn more and speak about the future of the sensory field. The show kicked off with an opening keynote by Sam Latif, Procter & Gamble’s Company Accessibility Leader, and Dr. Alexa Williams, Sensory …

Innovation Discovery at the Convergence of Technology, Product and Behavioral White Space

November 12, 2020

CRAEVS to Build Successful Innovation Pipelines By Dave Lundahl (InsightsNow), Emily Cruz (CuliNex) and Matt Ferguson (Xinova) Product innovation has been called the “life blood” of a food company.  Stop innovating and your organization is certain to grow old and eventually die.  For this reason, one of the most important …

New Product Development Approach

November 11, 2020

CRAEVS: Clean Label Research Through Agile Evolutions into Stores By Mark Crowell, CuliNex LLC As a product development (PD) professional, running PD teams at both large multi-nationals (and for the past 16 years) at my own small product development consultancy, CuliNex, one question has nagged me above all others, “Why …

Sparking Insights, Finding Relevance: The October 2020 Quirks Event Virtual

October 30, 2020

Reaching target audiences is one of the key reasons we do market research. And the recent Quirk’s event was all about new and better ways to find out what makes those target consumers tick and how to best engage with them—by gathering the best data to inform approaches. In today’s …

“Pawrents” Spending More During COVID-19

October 29, 2020

Pet Owners Motivated to Spoil Furry Friends in 2020 For those of us with a furry friend or two—or more—at home, one of the best parts of staying home during COVID-19 is getting to spend more time with them. Many of us who had dogs to walk were very grateful …

Implicit Explicit Test eBook Release

October 21, 2020

New White Paper on Applying Neuromarketing to Enable Better Product Marketing, Development and Innovation Behavioral research firm InsightsNow releases white paper exploring neuromarketing techniques and The Implicit/Explicit Test™  20 October 2020 – Portland, OR – InsightsNow, a behavioral research firm, has released a new white paper focusing the science of human behavior in the applied field of neuromarketing research, specifically on applications relevant to product developers, marketers …

SSP Virtual Fall 2020 – Align Research with Changing Consumer Behaviors

October 14, 2020

One of our favorite events is the biennial Society of Sensory Professionals (SSP) Conference, and we will be there. However, instead of heading out to see all our clients, colleagues and friends face-to-face, we are heading to our home offices to see virtually everyone we’ve been missing October 28 through November 5. The event theme …

Quirk’s Virtual – Implicit Testing – Going with the gut or mind?

October 5, 2020

The Quirk’s Event takes on its second completely virtual conference in 2020, taking place October 27-28. A main focus of this fall’s Quirks Event to keep in mind is: “Driving your market research forward”—something we have all been working hard to achieve during these times of COVID-19. To find out …

Find the recorded sessions here.   

 

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