News & Events

COVID-19: InsightsNow Update Page

March 13, 2020

Mar. 25, 2020 InsightsNow offers online qualitative services and access to custom communities to insights professionals to continue projects. Learn more HERE. March 13, 2020 The novel coronavirus is one of the most disruptive forces we have seen in the world recently. In the face of this rapidly changing environment …

Disruption in Market Research- Gaining Clarity through On-Demand Behavioral Research

March 13, 2020

The thought of being disrupted, of having to change a comfortable pattern of behavior, can lead to feelings of excitement and anticipation yet may also cause discomfort and concern.  In recent years, our ways have already been disrupted to the point where we have comfortable new behaviors: using on-demand services …

Natural Products Expo West

February 21, 2020

Update:  Although, NPE-West was postponed, we expect to attend the event when it is rescheduled. We look forward to seeing you there! Is Your Label Clean Enough? What do consumers think? If you are looking for ways to improve your products’ consumer perception, InsightsNow and partner CuliNex will be at …

On Demand Research Services

The Promise of On-Demand for Decision Makers

January 31, 2020

On-demand is the new currency. I have heard forecasts that up to 60% of all food will be purchased online this year. Consumers are demanding the ability to purchase things NOW and expect quality products delivered fast for little or cost increase. This new, on-demand currency is also forcing change …

2019 Milestones Lead to 2020

January 6, 2020

2019 was a great year … for our company, our custom research methods and our communities. While we’re envisioning a great 2020, we thought we’d take a minute to reflect on this past year. Why? Because reflection helps us inventory our accomplishments, honor goals reached and re-focus on those still …

Ingredient statements, brand trust and past trial impact product choice for Clean Label Enthusiasts

November 5, 2019

Clean Label Report from InsightsNow explores impact of ingredient statements, brand trust and past trial on product choice  Using plant-based burger category for context, this study delves into Behavioral Key Performance Indicators (KPIs) to determine factors influencing consumer decision making.  6 November 2019 – Chicago, IL – InsightsNow, a behavioral research firm, has released their October Clean Label behavioral Report that …

Plant burger anticipation

Clean Label Research shows plant-based burgers bringing new users to the category

October 10, 2019

Products such as Impossible Burger and Beyond Beef are gaining in awareness, but still reaching to compete in delivering a clean label addressing consumer health concerns.  9 October 2019 – Chicago, IL  –  InsightsNow, a behavioral research firm, has released their September report on the Clean Label movement exploring perceptions of ingredients, claims, and brands in the …

Consumers reading ingredient labels

InsightsNow’s New Wave of Clean Label Research Uncovers Consumer Misperceptions about Functional Ingredients

August 28, 2019

Latest release of syndicated report focuses on ingredients that claim health-promoting benefits    29 August 2019 – Chicago, IL – InsightsNow, a behavioral research firm, has released their latest report on the Clean Label movement (consumer-driven demand for elimination of allergens and other ingredients from food and non-food products). The August issue of their “Clean Label …

Implicit Research and CATA

When can you trust the implicit nature of CATA?

August 21, 2019

At the recent Pangborn Sensory Science Symposium in Edinburgh, we presented on CATA and measuring implicit behavior. Understanding implicit consumer behavior is vitally important when you are looking to impact your target audiences’ decisions and buying behaviors. In Check-All-That-Apply (CATA), we aim to understand what percent of the population has …

Pangborn Sensory Science Symposium 2019

July 24, 2019

Let’s experience and shape the future of sensory! The Pangborn Sensory Science Symposium only comes along every two years, and we make sure we are there to both talk about the latest and greatest in sensory research and learn about the latest and greatest in sensory research. Here’s what we are up …

Find the recorded sessions here.   

 

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