News & Awards

Speaking at NCIFT Luncheon

January 15, 2020

NCIFT Luncheon at CLFP and Food Processing Expo  February 12, 2020 11:45 – 1:00 p.m. Location:   Santa Clara Convention Center Presenter:  Dr. David Lundahl     CEO, InsightsNow Title:  Gleaning Insights  from Impossible Burger and Beyond to Gain Clarity into Clean Label Design Clean label design presents a lot of challenges to food …

2019 Milestones Lead to 2020

January 6, 2020

2019 was a great year … for our company, our custom research methods and our communities. While we’re envisioning a great 2020, we thought we’d take a minute to reflect on this past year. Why? Because reflection helps us inventory our accomplishments, honor goals reached and re-focus on those still …

Ingredient statements, brand trust and past trial impact product choice for Clean Label Enthusiasts

November 5, 2019

Clean Label Report from InsightsNow explores impact of ingredient statements, brand trust and past trial on product choice  Using plant-based burger category for context, this study delves into Behavioral Key Performance Indicators (KPIs) to determine factors influencing consumer decision making.  6 November 2019 – Chicago, IL – InsightsNow, a behavioral research firm, has released their October Clean Label behavioral Report that …

Back End of Innovation Conference

October 25, 2019

“Break through barriers and create impact with innovation!” We hope you’ll join us in Las Vegas for the Back End of Innovation Conference from November 5-7, 2019. The BEI conference is THE event that Innovation, R&D, and Product Development executives rely on as their annual best-practice roadmap. By joining us …

Clean Label Research shows plant-based burgers bringing new users to the category

October 10, 2019
Plant burger anticipation

Products such as Impossible Burger and Beyond Beef are gaining in awareness, but still reaching to compete in delivering a clean label addressing consumer health concerns.  9 October 2019 – Chicago, IL  –  InsightsNow, a behavioral research firm, has released their September report on the Clean Label movement exploring perceptions of ingredients, claims, and brands in the …

InsightsNow’s New Wave of Clean Label Research Uncovers Consumer Misperceptions about Functional Ingredients

August 28, 2019
Consumers reading ingredient labels

Latest release of syndicated report focuses on ingredients that claim health-promoting benefits    29 August 2019 – Chicago, IL – InsightsNow, a behavioral research firm, has released their latest report on the Clean Label movement (consumer-driven demand for elimination of allergens and other ingredients from food and non-food products). The August issue of their “Clean Label …

When can you trust the implicit nature of CATA?

August 21, 2019
Implicit Research and CATA

At the recent Pangborn Sensory Science Symposium in Edinburgh, we presented on CATA and measuring implicit behavior. Understanding implicit consumer behavior is vitally important when you are looking to impact your target audiences’ decisions and buying behaviors. In Check-All-That-Apply (CATA), we aim to understand what percent of the population has …

Pangborn Sensory Science Symposium 2019

July 24, 2019

Let’s experience and shape the future of sensory! The Pangborn Sensory Science Symposium only comes along every two years, and we make sure we are there to both talk about the latest and greatest in sensory research and learn about the latest and greatest in sensory research. Here’s what we are up …

IFT19 Feed The Future!

May 10, 2019
IFT19 Feed the Future

IFT19 Annual Meeting & Food Expo June 1 – 5, 2019 Join us in New Orleans to feed your curiosity, your business and your creativity! Every year, we look forward to digging deeper into the science of food and consumer behavior surrounding food. We hope you can make it to IFT19 with …

Behavioral Frameworks Highlighted in Quirk’s Article

January 9, 2019

In the January issue 2019 of Quirk’s Research Review Journal Dave Lundahl showcased a core basis for InsightsNow’s behavioral market research methodologies, that when one understands the essence of the research through behavioral frameworks, you can better deliver the actionable insights that you promise. Dave highlighted frameworks developed and used …

Find the recorded sessions here.   


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