News & Awards

When can you trust the implicit nature of CATA?

August 21, 2019
Implicit Research and CATA

At the recent Pangborn Sensory Science Symposium in Edinburgh, we presented on CATA and measuring implicit behavior. Understanding implicit consumer behavior is vitally important when you are looking to impact your target audiences’ decisions and buying behaviors. In Check-All-That-Apply (CATA), we aim to understand what percent of the population has …

Pangborn Sensory Science Symposium 2019

July 24, 2019

Let’s experience and shape the future of sensory! The Pangborn Sensory Science Symposium only comes along every two years, and we make sure we are there to both talk about the latest and greatest in sensory research and learn about the latest and greatest in sensory research. Here’s what we are up …

IFT19 Feed The Future!

May 10, 2019
IFT19 Feed the Future

IFT19 Annual Meeting & Food Expo June 1 – 5, 2019 Join us in New Orleans to feed your curiosity, your business and your creativity! Every year, we look forward to digging deeper into the science of food and consumer behavior surrounding food. We hope you can make it to IFT19 with …

Behavioral Frameworks Highlighted in Quirk’s Article

January 9, 2019

In the January issue 2019 of Quirk’s Research Review Journal Dave Lundahl showcased a core basis for InsightsNow’s behavioral market research methodologies, that when one understands the essence of the research through behavioral frameworks, you can better deliver the actionable insights that you promise. Dave highlighted frameworks developed and used …

The Society of Sensory Professionals 2018 Conference is the place to be!

September 24, 2018

Are you attending the SSP conference at the Hilton in Cleveland? If so, we are all over the show and hope you can join us.   Join us to get a sneak peek at what we’ve been up to this past year with our Clean Label Enthusiasts™ research community and …

New Behavioral Research Approach: PlayFULL Insights®

August 28, 2018

  Innovative qualitative approach supports consumer-driven product development ideation and facilitated problem-solving for marketing and brand strategy research 28 August 2018 – Chicago, IL InsightsNow, a behavioral research firm, has added an innovative new approach to the qualitative research toolbox offered to their clients, PlayFULL Insights® (PFI). PFI is an application of the LEGO® SERIOUS PLAY® method—a facilitated thinking, communication and problem-solving technique where participants use LEGO® bricks to …

InsightsNow Announces Expansion of “Clean Label” Research to Personal Care and Home Care Products and Ingredients

July 3, 2018

Insights from proprietory “Clean Label Enthusiasts” behavioral research community grow beyond food categories  5 July 2018 – Chicago, IL – InsightsNow, a behavioral research firm, has expanded the scope of current research on the free-from movement beyond food and food ingredients to include non-food categories in the personal and home care …

InsightsNow Releases “Clean Label Enthusiasts” Syndicated Report Examining Free-From Movement

May 31, 2018
Clean Label Enthusiast

Latest wave of behavioral research utilizes new Clean Label Scoring approach to inform client decision-making for marketing, branding and product development May 31, 2018 – Chicago, IL – InsightsNow, an agile behavioral research firm, has released a second wave of research on the free-from movement—consumer-driven demand for elimination of allergens …

InsightsNow Named On GreenBook’s GRIT 50 Most Innovative Companies List for 2018

May 25, 2018
2018 Greenbook GRIT Innovative

  Behavioral market research firm is honored as innovator due to new work on agile research solutions and techniques May 30, 2018 – Chicago, IL – InsightsNow, an agile behavioral research firm, has been ranked on this year’s GRIT 50 Most Innovative Companies list, jumping 11 spots above its 2017 …

Karen Lynch joins Board of Creative Education Foundation

November 7, 2017

The Creative Education Foundation (CEF) is proud to present Karen Lynch as the newest member of the Board of Trustees. CEF’s Board of Trustees is an international board, with members from the United States, Canada, and India.  Many CEF Trustees are professional creativity trainers working with institutions ranging from GE …

Find the recorded sessions here.   

 

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