News & Awards

Ingredient statements, brand trust and past trial impact product choice for Clean Label Enthusiasts

November 5, 2019

Clean Label Report from InsightsNow explores impact of ingredient statements, brand trust and past trial on product choice  Using plant-based burger category for context, this study delves into Behavioral Key Performance Indicators (KPIs) to determine factors influencing consumer decision making.  6 November 2019 – Chicago, IL – InsightsNow, a behavioral research firm, has released their October Clean Label behavioral Report that …

Back End of Innovation Conference

October 25, 2019

“Break through barriers and create impact with innovation!” We hope you’ll join us in Las Vegas for the Back End of Innovation Conference from November 5-7, 2019. The BEI conference is THE event that Innovation, R&D, and Product Development executives rely on as their annual best-practice roadmap. By joining us …

Clean Label Research shows plant-based burgers bringing new users to the category

October 10, 2019
Plant burger anticipation

Products such as Impossible Burger and Beyond Beef are gaining in awareness, but still reaching to compete in delivering a clean label addressing consumer health concerns.  9 October 2019 – Chicago, IL  –  InsightsNow, a behavioral research firm, has released their September report on the Clean Label movement exploring perceptions of ingredients, claims, and brands in the …

InsightsNow’s New Wave of Clean Label Research Uncovers Consumer Misperceptions about Functional Ingredients

August 28, 2019
Consumers reading ingredient labels

Latest release of syndicated report focuses on ingredients that claim health-promoting benefits    29 August 2019 – Chicago, IL – InsightsNow, a behavioral research firm, has released their latest report on the Clean Label movement (consumer-driven demand for elimination of allergens and other ingredients from food and non-food products). The August issue of their “Clean Label …

When can you trust the implicit nature of CATA?

August 21, 2019
Implicit Research and CATA

At the recent Pangborn Sensory Science Symposium in Edinburgh, we presented on CATA and measuring implicit behavior. Understanding implicit consumer behavior is vitally important when you are looking to impact your target audiences’ decisions and buying behaviors. In Check-All-That-Apply (CATA), we aim to understand what percent of the population has …

Pangborn Sensory Science Symposium 2019

July 24, 2019

Let’s experience and shape the future of sensory! The Pangborn Sensory Science Symposium only comes along every two years, and we make sure we are there to both talk about the latest and greatest in sensory research and learn about the latest and greatest in sensory research. Here’s what we are up …

IFT19 Feed The Future!

May 10, 2019
IFT19 Feed the Future

IFT19 Annual Meeting & Food Expo June 1 – 5, 2019 Join us in New Orleans to feed your curiosity, your business and your creativity! Every year, we look forward to digging deeper into the science of food and consumer behavior surrounding food. We hope you can make it to IFT19 with …

Behavioral Frameworks Highlighted in Quirk’s Article

January 9, 2019

In the January issue 2019 of Quirk’s Research Review Journal Dave Lundahl showcased a core basis for InsightsNow’s behavioral market research methodologies, that when one understands the essence of the research through behavioral frameworks, you can better deliver the actionable insights that you promise. Dave highlighted frameworks developed and used …

The Society of Sensory Professionals 2018 Conference is the place to be!

September 24, 2018

Are you attending the SSP conference at the Hilton in Cleveland? If so, we are all over the show and hope you can join us.   Join us to get a sneak peek at what we’ve been up to this past year with our Clean Label Enthusiasts™ research community and …

New Behavioral Research Approach: PlayFULL Insights®

August 28, 2018

  Innovative qualitative approach supports consumer-driven product development ideation and facilitated problem-solving for marketing and brand strategy research 28 August 2018 – Chicago, IL InsightsNow, a behavioral research firm, has added an innovative new approach to the qualitative research toolbox offered to their clients, PlayFULL Insights® (PFI). PFI is an application of the LEGO® SERIOUS PLAY® method—a facilitated thinking, communication and problem-solving technique where participants use LEGO® bricks to …

Find the recorded sessions here.   

 

Please follow & like us

Follow by Email
Facebook
Facebook
Visit Us
LinkedIn

Receive our News!

Recent Posts