News & Events

ESOMAR Insights Festival

September 16, 2020

ESOMAR Insights Festival Notes Day 1 ESOMAR pivoted to our new virtual landscape with the Insights Festival 2020—an event focused on how research, data, and insights contribute to our daily lives. We jumped in to be part of this unique experience as it is currently being live streamed across social media channels and have already found it full of the …

IIEX North America Virtual – Learnings with Online Fun

September 15, 2020

We recently attended Greenbook’s new online version of IIEX North America, that was postponed from its usual spring time slot and reimagined in a virtual setting— as we are still unable to meet in person in the usual venue of Austin, Texas, due to the pandemic. Our attendees picked sessions that were the most interesting …

Supporting Women in Research (WIRe)

September 9, 2020

Media Alert 9 September 2020   InsightsNow becomes corporate donor supporting Women in Research (WIRe)  Donorship will support key programming for diverse groups in market research around the globe  InsightsNow, an award-winning behavioral research firm, has signed on as corporate donor to support Women in Research, a global networking organization in the market research industry. Women …

Insights Association Open Mic Night

August 31, 2020

By Greg Stucky At the end of August, I had the pleasure to take the microphone for a few minutes at the Insights Association, Northwest Chapter’s Open Mic Night. It was a fantastic session featuring five “speakers” who had the opportunity to engage with the audience on a wide variety of topics relevant …

Webinar 42: Beauty & the COVID Beast

August 28, 2020

New priorities for beauty routines and products Presentation Date:   Thursday, Sept.  17     2 pm ET, (11 am PT) Presenters: Jaclyn LaPoma and Kimberley Greenwood, Sr. Research Directors Register Here COVID-19 has affected all parts of our lives, including beauty routines.  Recently, we looked at how consumers’ beauty routines have …

Disrupting Marketing through Hybrid Research Design

August 28, 2020

By Kayte Hamilton & Chuck Rodriguez In most research settings there’s been an on-going battle between which methodology is best suited for the job; do we need something statistically valid in a quantitative environment or are we looking for deep context through a qualitative session? Many researchers often feel they must …

In-Person Consumer Research During COVID-19

August 27, 2020

By Greg Stucky, Chief Research Officer, InsightsNow  As we continue to recover and work through pandemic-related changes to consumer research, we have seen a steady increase in the number of research requests—both quantitative and qualitative—where in-person executions are preferred or necessary due to stimulus/product handling requirements.  Finding ways to balance consumer safety while maintaining high quality in-person research has been a priority for InsightsNow and our …

Webinar 41: What’s for lunch? Innovation ideas for at home or at school meals

August 25, 2020

Priorities and behavior adaptations with return to school Presentation Date:   Thursday, Sept.  10     2 pm ET, (11 am PT) Presenters:  Sarah Kirkmeyer, Sr. Director Client Partnerships and Ann Bracken, Sr. Director Business Development, InsightsNow Inc. Register Here Going back to school this year is dramatically different for so many …

Consumer Trust and the Future of The Restaurant Industry

August 17, 2020

By Greg Stucky, Chief Research Officer, InsightsNow  While many industries have been hit hard by the fallout from COVID-19, the restaurant industry reached an estimated $145 billion in losses during the first four months of the pandemic. While recent months have seen a slight uptick in restaurant business as stay-at-home orders relax and restrictions are …

Uncovering Innovation Opportunities Through Consumer Motivators

August 11, 2020

How to gain insights into choice drivers during pandemic-related disruption   By Greg Stucky, Chief Research Officer, InsightsNow  The landscape of our lives has undergone incredible, seemingly unpredictable, change as COVID-19 continues to sweep the globe—and we have been in a state of constant revision for how we live, interact, work, play and shop. Yet amid the chaos there actually is a good amount of predictability to how these …

Find the recorded sessions here.   

 

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