InsightsNow’s Product Spark™ is an innovative, proprietary exploration that gives unparalleled insight into behavior and usage. This multi-modal, immersive approach puts the consumer in context with your product and allows you to design and develop on a deeper level for the highest level of product success.
Product Spark™ is one of InsightsNow’s unique research methodologies based The BehaviorLens Approach® group of behavioral frameworks.
How it works:
You use sensory research—with interactive fabrics, tastes, scents, textures, visuals —
to discover the hidden cues behind your target audiences’ choices when motivated by the benefits your products are designed to deliver.
- Identify implicit consumer connections that give you insight to …
- Communicate benefits to your consumer, and
- Develop your products accordingly.
