Product Spark™

InsightsNow’s Product Spark™ is an innovative, proprietary exploration that gives unparalleled insight into behavior and usage.  This multi-modal, immersive approach puts the consumer in context with your product and allows you to design and develop on a deeper level for the highest level of product success.

Product Spark™ is one of InsightsNow's unique research methodologies based The BehaviorLens Approach® group of behavioral frameworks.

How it works:

You use sensory research—with interactive fabrics, tastes, scents, textures,
visuals—to discover the hidden cues behind your target audiences’ choices when motivated by the benefits your products are designed to deliver.

  • Identify implicit consumer connections that give you insight to ...
  • Communicate benefits to your consumer, and
  • Develop your products accordingly.