Meeting new challenges in a changing world
InsightsNow team members Dave Lundahl, Greg Stucky, and Kris Wright look forward to connecting with colleagues in Nantes, France for the 15th biannual Pangborn Sensory Science Symposium. They are ready to learn and to share our latest research topics.
Show-casing recent research
We will have three poster presentions under these topics:
Designing Multi-Sensory Experiences through Aspirational Research Dave Lundahl, U115Understand the aspirations of your target consumers and the sensory cues that communicate how their aspirations are met in your product.
Developing a Sensory Brand Fingerprint Greg Stucky, U073Defining and communicating a sensory brand “fingerprint” to ensure that product strategy and innovation align by including fingerprint elements.
Are Demographics the Right Way to Humanize Your Story? Kris Wright, I049While demographic questions are commonly asked to ensure the inclusion of diverse perspectives, how questions are asked is critical for participants to feel fully recognized as a person. This research discusses when to ask demographic questions, offers guidelines in how to ask them, and offers a behavior-based alternative to gain deeper insights.
Get a copy of these publications (without the travel). Click the poster title.