Our Latest News

Dec 2020 11

SCALE TO COMMERCIALIZE: Products & Packaging Commercialization

By Webb Girard and Dave Lundahl Once a final prototype gold standard has been developed, the next sprint in the CRAEVS solution is to rapidly scale up the processing of the prototype into a commercially produced product. This sprint involves Benchtop Development...

Nov 2020 30

Sprinting through Co-Design to Translate Concept into Winning Product Gold Standards

By Dave Lundahl | Blog, CRAEVS

By Dave Lundahl and Lesley Werblin Translation requires more than providing promised functionality and a liked experience. It also requires tapping into the minds of consumers to understand what sensory qualities to build into a product as cues signaling the...

Nov 2020 23

CRAEVS – Create Your Concept Sprint

By Dave Lundahl | Blog, CRAEVS

Inspire creative conceptual design through co-creation By Dave Lundahl and Brittany Kovacevic Success in product development depends on getting your conceptual design right. Missing the mark leads to wasted time and resources in downstream development, and risk of...

Nov 2020 18

FIND YOUR FOCUS: Clean Label Category Review

By Shelly Lundahl | Blog, CRAEVS, Hot Topics, News

Gain category and competitive insights, uncover the opportunities for success By Emily Cruz (CuliNex) and Dave Lundahl (InsightsNow) While there are many different product development philosophies, the product development process looks relatively similar across...

Nov 2020 12

SSP Virtual Fall 2020 – Envisioning the future of Sensory Science

By Shelly Lundahl | Blog, Events, Hot Topics, News

Our team took on the 2020 Society of Sensory Professionals virtual conference October 28-November 5, to both learn more and speak about the future of the sensory field. The show kicked off with an opening keynote by Sam Latif, Procter & Gamble's Company...