InsightsNow, how strong is your brand fingerprint?
What can you do to make it better? Join us this month to find out tips and techniques to define and improve your brand. InsightsNEWS: AUGUST 2023 Putting Your Best Brand Fingerprint Forward Calling all brand strategists, product designers and insights...
August 20-24 Pangborn Sensory Symposium – Nantes, France
Understanding human sensory perception is the focus of the 15th Pangborn Sensory Science Symposium in Nantes, France. InsightsNow will share three posters from recent research.
Advancing Product Innovation Through Moments-Based Behavioral Sensory Research
The 15th annual Pangborn Sensory Science Symposium is coming up — and the theme of the show is meeting new challenges in a changing world. We will be sharing three in-depth poster presentations on a variety of topics, including “Designing Multi-Sensory Experiences through Aspirational Research.”
[August 17] Webinar: Developing a Sensory Brand Fingerprint
70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint.
Sustainability Trends in Food & Beverage
Sustainability is a rising priority not only for smaller and emerging companies but also for major multi-brand corporations. A collective response throughout the industry reflects attentiveness to consumer demands—as more and more individuals express their desire for sustainable products.
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[September 28] Webinar: The Power of Context: A Key to Unlocking Consumer Complexities
Date: Thursday, September 28 2 p.m ET (11 a.m. PT) With: Brian Briskey, Senior Director of...
Branding Trends in Food & Beverage
"Branding to Differentiate" was a trend we reported on in the 2023 Naturally Trending Report from our discoveries at the Natural Products Expo West. We saw brands experimenting with cool fonts, catchy colors (think pink) and sustainable packs with minimal waste.
[August 17] Webinar: Developing a Sensory Brand Fingerprint
70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint.