Getting to Know Senior Director of Strategic Consulting, Brian Briskey
“Brian’s unique background brings a strategic rigor to our portfolio of services where focus, agility and alignment of cross-functional teams are key to effectively pivot in today’s chaotic business climate,” said Dave Lundahl, CEO & Founder of InsightsNow. “Brian is skilled in helping teams visualize the complexities of what is known and unknown about consumer, market and competitive forces that create uncertainty. This foresight leads to the design of consumer and market research to illuminate unknowns so teams can focus on the best path forward.”
InsightsNow at Natural Products Expo West 2023
You can find the InsightsNow team at Booth N1316, where we will be with our partner CuliNex. CuliNex is a culinology consulting firm that specializes in plant-based product development. This year, we will once again be capturing pictures, videos and other information on trend-setting natural food and beverage products to create our popular Naturally Trending Report.
CPGMatters: Company ESG Policies for Consumer Trust
Our article, “Leveraging CPG Company ESG Policies for Consumer Trust,” highlights changes CPG companies are making in regard to corporate ESG (Environmental, Social, Governance) practices and how these ESG policies are viewed by target consumers—particularly how they impact consumer trust.
Sustainability 2100: Communicating Sustainability Performance Without Greenwashing
The “Purposeful Marketing: How to Communicate Sustainability Performance Without Greenwashing” panel at Sustainability 2100 spent time looking at consumer expectations around sustainability and what lenses consumers are using to look at businesses, brands, governments and NGOs in terms of sustainability practices.
Honing Your Plant-Based Product Strategies
Plant-based products were riding a wave for many years, with increased offerings in different categories. Recently, sales of plant-based products have been sluggish although consumers still aspire to purchase sustainable, healthy products. We have even seen press on manufacturing facilities for meat analogs being closed. So what is going on?
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Getting to Know Senior Director of Strategic Consulting, Brian Briskey
“Brian’s unique background brings a strategic rigor to our portfolio of services where focus, agility and alignment of cross-functional teams are key to effectively pivot in today’s chaotic business climate,” said Dave Lundahl, CEO & Founder of InsightsNow. “Brian is skilled in helping teams visualize the complexities of what is known and unknown about consumer, market and competitive forces that create uncertainty. This foresight leads to the design of consumer and market research to illuminate unknowns so teams can focus on the best path forward.”
CPGMatters: Company ESG Policies for Consumer Trust
Our article, “Leveraging CPG Company ESG Policies for Consumer Trust,” highlights changes CPG companies are making in regard to corporate ESG (Environmental, Social, Governance) practices and how these ESG policies are viewed by target consumers—particularly how they impact consumer trust.
Sustainability 2100: Communicating Sustainability Performance Without Greenwashing
The “Purposeful Marketing: How to Communicate Sustainability Performance Without Greenwashing” panel at Sustainability 2100 spent time looking at consumer expectations around sustainability and what lenses consumers are using to look at businesses, brands, governments and NGOs in terms of sustainability practices.