InsightsNow at CPG Matters LEAD (Loyalty, Engagement, Analytics, and Digital Applications) Marketing Conference
“Going Beyond Clean Label—Targeting Aspirational Goals” will dig into how you can apply market research learnings to corporate ESG (Environmental, Social, Governance) initiatives in the best way to reach target consumers.
How Plant-Based Meats Meet the Goals of the Aspirational Shopper
Not only are plant-based meats perceived to be physically healthier by consumers with their low saturated fats and high vegetable content—these alternatives also take into account ethical considerations like animal welfare—and are simply better for the planet from a sustainability standpoint than regular meats.
InsightsNEWS – The Shopping “Gap”—and How to Innovate for It
There's a gap between how consumers want to shop and how they ACTUALLY shop. Target these gaps for product innovation! InsightsNEWS: OCT 2022 Targeting the "Gap" This month we continue our conversation about targeting the aspirational gap, the gap that exists...
Implicit Testing and Aspirational Shopping at the SSP Conference
While many motivations exist behind people's purchase decisions, health, wellness and sustainability aspirations play a growing role. These rising purchasing reasons are something we are calling an “aspirational” compass for shoppers.
Supply Chains at Society of Sensory Professionals Conference
We are looking forward to the upcoming Society of Sensory Professionals (SSP) annual conference in Savannah November 2-4, for a chance to once again share our expertise on this important topic. The theme of the conference is “Surviving to Thriving: Sensory Opportunity in a Decentralized Age,” so navigating current supply chain issues fits well.
POPULAR BLOGS
Implicit Testing and Aspirational Shopping at the SSP Conference
While many motivations exist behind people's purchase decisions, health, wellness and sustainability aspirations play a growing role. These rising purchasing reasons are something we are calling an “aspirational” compass for shoppers.
The Aspirational Shopper in the Real World
While many motivations exist behind people's purchase decisions, health, wellness and sustainability aspirations play a growing role. These rising purchasing reasons are something we are calling an “aspirational” compass for shoppers.
ESG Practices and CPG Companies
When CPG corporations are making changes to their products, their services or other arenas related to their ESG efforts, of foremost concern is how these changes will be perceived by consumers and in the wider marketplace.