How the gap sparks innovation
Wednesday, October 26 2 p.m ET (11 a.m. PT)
This month we’re digging deeper into our recent study on Aspirational Gaps. To target the gaps, let’s better understand the range of consumer segments. We’ll dig deep into their aspirational motivations and actual purchase habits.
In this webinar, you will learn from our findings:
- Identifying traits of Clean label and other aspirational consumer segments
- How to target the gaps and find opportunities for innovations or messaging
- How to innovate to satisfy specific gaps for certain segments.
- Dave Lundahl, CEO
- Greg Stucky, Chief Research Officer
Chief Rsearch Officer