Reading the Aspirational Compass to Set Innovation Strategy
Following the right path
Recorded November 17
Join us as we continue our discussion on the A’s B’s and C’s of innovation targeting.
In our last two sessions we covered the Aspirations: what people area yearning to buy, the Behavior: what they actually buy and the gaps between their aspirations and actual choices.
This session covers the Compass: how to leverage this new knowledge and insight into buying behaviors and personas to put innovation into action and drive growth for your brands.
In this webinar, you will learn:
- How to view purchase behavior through the lens of a persona’s attributes and their aspirational gaps in a given moment
- How to innovate to satisfy specific gaps for certain segments
- How to target messaging toward different personas in a given moment based on their aspirational gaps
- Dave Lundahl, CEO
- Greg Stucky, Chief Research Officer
Chief Rsearch Officer