Recorded November 18, 2021
sPresenter:Ā Ā Kayte Hamilton, Director, Innovation Center; Julia Thompson, CuliNex LLC.
Using the Scoring Center to guide strategies that drive value and demand for blueberry innovations
AreĀ you curious on how some food trends tend to center around similar ingredients? Or who comes up with the next āitā ingredient? For ingredient companies, understanding the market’s perception on core benefits and associations is incredibly important to the overall formula development. In this session, we will learn howĀ CuliNex, one of our core strategicĀ partnersĀ and a food product development consultancy,Ā used ourĀ InnovationĀ Centerās Ingredient Benefit Database toĀ help the U.S. Highbush Blueberry Council in determiningĀ how best to present Blueberries to drive value and demand for blueberry innovations.Ā
Ā The Ingredient Benefit DatabaseĀ identifies which benefits consumers naturally associate with various ingredients to create intuitive connections to brands or products. The database is open to browsing with a free Innovation Center account, and reports are available to purchase through credits.Ā Ā
Ā This month the Council will be posting a new publication they’ve authored, Drive Value & Demand with Modern Blueberry Innovations.Ā Their report includesĀ a review ofĀ our behavioral scores forĀ blueberries with specific health benefitĀ associations compared to other fruits.Ā
Ā Please join us for a peek into the ingredient innovation category to uncover the magic of Blueberries!Ā