Consumers WANT to shop for a more sustainable and healthier future, but HOW they actually shop is a different story. Why? Join us atthis month’s webinar to learn how your brand can close the gap between your consumers’ desire to shop with a sustainable future in mind and their shopping reality. And in other big news this month—we will be at IIEX Behavior in Chicago, and hope to see you there! Listen to our CEO’s September greeting below and read on to learn more…
The “Aspirational” Shopper in the Real World
While many motivations exist behind people’s purchase decisions, health, wellness and sustainability aspirations play a growing role. These rising purchasing reasons are something we are calling an “aspirational” compass for shoppers.
WEBINAR: Aspirations vs. Reality— How the Gap Sparks Innovation
Thursday, September 22, 2 PM ET
with Dave Lundahl, CEO & Founder, & Greg Stucky, CRO
How do brands foresee and address the gap between consumers’ aspirational motivations and actual purchase habits? InsightsNow invited clients to participate in a survey to understand the motivations driving primary shoppers’ food and beverage purchases. Join us to learn about the findings—and action items!
Sustainability, ESG practices and consumer focus on these issues have been on our minds lately, especially in terms of applying market research to help. We’ve been covering the latest news and thinking on our blog, check it out!
ESG Practices and CPG Companies
When corporations are making changes to their products, their services or other arenas related to their ESG efforts, of foremost concern is how these changes will be perceived by consumers and in the wider marketplace. Doing the right market research will ensure success and impact.
In our recent webinar, our CEO & Founder Dave Lundahl was joined by insights leaders from Ajinomoto Health & Nutrition, The Center for Food Integrity and Mintel to dig into the dynamics surrounding Insights Activation in the food industry.
Insights Activation & Research Impact at InsightsNow
The Insights Activation mindset is the full utilization of market research insights— which increases cost-effectiveness, is key to driving the greatest impact and the greatest return on investment. In other words, you’ve got the data, use it fully!
InsightsNow at IIEX Behavior: Applying Behavioral Science
We can’t wait for IIEX Behavior 2022, coming up in Chicago September 13-14. Our CEO & Founder Dave Lundahl will be speaking, and you can find our team in the InsightsNow Lounge—a place to connect with each other, catch up and literally recharge your devices (and yourself)—right in the middle of the conference hall! Reach out to us if you’d like to meet up.
With: Brian Briskey, Senior Director of Strategic Consulting
Product Leaders team up to solve the biggest threat to product innovation - VUCA!
VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.
Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can't afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges - starting with a practical first step you can do immediately.
Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!
70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint. Either it was positioned too far away from current brand equity, or it the product itself didn’t deliver on the sensory brand fingerprint and clearly deliver an authentic experience.
What cues tell you it's a genuine Nutella, Reese’s or Pringles brand?
Asensory brand fingerprintis a clear definition of the implicit benefits and associated sensory cues which make consumers intuitively “know” that a product is an authentic branded product. The sensory cues associated with the brand become its signature and are the foundation of all products in a line. This core sensory profile is critical to build into all line extensions for the brand to gain implicit recognition. Clearly articulating the sensorial fingerprint within the product strategy assures alignment with the brand strategy.
You will learn:
Learn what best communicates the sensory-brand fingerprint within your team.
See how a sensory-brand fingerprint can integrate with your product strategy to better fit category and go-to-market strategies.
Learn how to best fix gaps between sensory cues, design, messaging and communications, design, imagery, and packaging.
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