This month marks our third round of deep diving into the “Aspirational Compass” project, looking at how this applies to product innovation strategies in our upcoming webinar. Listen to our CEO’s greeting below for the details. To learn even more about this exciting way to look at consumer behavior, you can visit our previous webinars on “gap” innovationfirst round and targeting. (Also, don’t forget to look for us at SSP this week, see below). We hope you enjoy this issue of InsightsNews!
Join us as we continue our discussion on the A’s B’s and C’s of innovation targeting. This third session covers the Compass: how to leverage this new knowledge and insight into buying behaviors and personas to put innovation into action and drive growth for your brands.
How Plant-Based Meats Meet the Goals of the Aspirational Shopper
This month we continue to look at aspirational shopping motivations—and how market research can help reduce the shopping “gap” between those aspirations and the shopper’s reality (which often include aspects like taste, price and convenience). To understand more about this concept, we take a look at a plant-based meat case study—where consumers are trying to meet aspirational goals like better nutrition, ethical considerations, and environmental sustainability.
Make sure to visit our Blog for the latest news, events and updates!
Apply Market Research to Corporate ESG initiatives
We recently presented at the CPG Matters LEAD (Loyalty, Engagement, Analytics, and Digital Applications) Marketing Conference. Our session dug into how you can apply market research learnings to corporate ESG (Environmental, Social, Governance) initiatives in the best way to reach target consumers.
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