Message Testing

THE TESTING CENTER – MESSAGE TESTING

The Message Testing solution is ideal for teams who wish to understand which messaging direction will inspire the optimal behavioral response depending on the brand or campaign objectives. This implicit assessment homes in on personal relevance, uniqueness, believability, and importance as foundational elements for identifying what percent of the target audience will be nudged (implicit connection) or will be disrupted (explicit connection). This solution allows you to compare and contrast up to 10 messages and add in additional implicit statements (want to learn more, willing to share with others, etc.) as well as add traditional scaled metrics.

Our behavioral metrics give you greater depth of knowledge about which messages will inspire greater action from people. Which will be more disruptive, which are likely to cause negative feedback, and which, ultimately, are the best to move forward.

What you get:

Speed to evaluations: Using our templated approach allows you access to quick-turn semi-customized survey while consulting with an InsightsNow research expert.
Access your target audience: By using one of InsightsNow’s consumer communities, or share with us your screening needs, we are not limited by accessibility to ensure the appropriate consumers are providing feedback.
Behavioral metrics: InsightsNow provides you with behavioral measures which allow you to dig deeper into the subconscious reactions which relate to real-world contexts and decisions.

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CONCEPTUAL TESTING

Use implicit and explicit testing to understand which concepts are the likely winners among target consumer groups.

THESE SOLUTIONS INCLUDE:
Concept Scoring
Idea Screening

PRODUCT TESTING

Developing or redeveloping products?
Connect with consumers to learn what they really think about your products.

THESE SOLUTIONS INCLUDE:
Home Use Testing
Clean Label Testing
Ingredient Benefit Association

MARKETING TESTING

Make sure your marketing cuts through the clutter by understanding how consumers interpret and react to your claims & messages.

THESE SOLUTIONS INCLUDE:
Claims Testing
Message Testing

INSTANT QUOTE

Create An Instant Quote Using The Apps Below

THESE ARE JUST A SAMPLE OF THE APPS WITHIN THE TESTING CENTER!

Whether you’re trying to launch or relaunch products, garner feedback on specific product ingredients or maximize marketing and messaging efforts we’ve got you covered. Click on any of the solutions below to scope out your project. Looking for a different solution? Scroll back up to search the broader testing category.

INGREDIENT BENEFIT ASSOCIATION

Discover which benefits consumers implicitly associate with specific ingredients. Use these associations to improve ingredient selection during product design.

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CLEAN LABEL SCORING

Understand consumer perceptions on clean label acceptability as part of the “free-from movement” during product development.

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HOME-USE
TESTING

Consumer insights and product feedback in the context of everyday use for in-home product testing.

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MESSAGE TESTING

Tailor your product’s messaging by understanding consumers’ implicit reactions to potential messages.

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IDEA SCREENING

Quickly filter and prioritize your new product development ideas leveraging the power of behavioral insights. Best for teams with 10-50 ideas to consider.

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