Karen Lynch Leads Expanding Qualitative and Hybrid Research Program

Karen Lynch, Sr. Director Qualitative Research
Karen Lynch, Senior Director Qualitative Research

Karen Lynch will expand on InsightsNow’s quickly growing co-creation and co-design methods which uncover sensorial triggers of behavior. These triggers are used to move innovations to market faster with greater harmony between brand and product/service.

2016 winner of NextGen’s Disruptive Innovator award, Karen inspires research designs which generate new insights into consumer and employee perceptions, opinions, behaviors and attitudes.

“In every sector, innovation timelines are shrinking and the need to launch more successful products sooner is ever increasing.” Greg Stucky, Chief Research Officer, explained, “Karen’s expertise in insights discovery is a wonderful fit with InsightsNow’s focus on behavioral research and goals to accelerate R&D and marketing innovation by reducing cycle times and getting new products and services to market faster and more successfully.”

In this time-pressured competitive innovation space, Karen has had the privilege of serving Fortune 500 icons in Consumer Packaged Goods (e.g., Kellogg’s, Nestle, PepsiCo), Personal Care (e.g., Beiersdorf, P&G), Pharmaceuticals (e.g., Bristol-Myers Squibb, GSK), Technology (e.g., LG, Microsoft), and Professional Services (e.g., Deloitte, KPMG, PwC). It is her innate curiosity, passion for creative problem solving, and unique perspective which spark excitement and lead innovation teams to breakthrough thinking, ideas and opportunities.

 

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