Recorded July 15, 2021  

Presenter:   Greg Stucky, Chief Research Officer

Studying the patterns within implicit and explicit responses allows us to get a better glimpse into the mind of a person and how cues will trigger different types of behaviors. Of most importance is whether you are nudging current behaviors along or whether you are disrupting and driving new behaviors, choices, and associations.

Studying individuals tells a lot about how we might affect a single person, but studying groups of people shows us how innovations and messaging may affect the entire market.

Most commonly we look to assess whether a stimulus is more likely to nudge or disrupt. While this serves great purpose, there are other patterns which help you find new untapped behavioral opportunities.

In this session we discuss three patterns which we often ignore, yet have tremendous value. Two of which will help you find new ways to win, and one which helps you avoid looming failure.