January Webinars On-Demand: Untangling Emotions Insights & Writing Insights Statements

Untangling Emotions and Writing Insights Statements

Empower your team to elicit the right purchase motivation for your product or service.

Webinars delivered January 20 & 27  

Presenter:   Greg Stucky, Chief Research Officer, InsightsNow

January 20 – Part 1   Why are we confused by emotions?

In research we often blend information about people, their attitudes, moods, and emotions. It’s not surprising we encounter a lot of confusion about emotions and how to measure and use them. This first of a two-part series on using emotions in innovation research will clear up the differences between four types of affect: Temperament, Attitudes, Moods, and Emotions. We will discuss the value of knowing the differences and how to use each to improve your product innovation.  

January 27 – Part 2   How we measure & use emotions results

In research we often blend information about people, their attitudes, moods, and emotions. It’s not surprising we encounter a lot of confusion about emotions and how to measure and use them. This first of a two-part series on using emotions in innovation research will clear up the differences between four types of affect: Temperament, Attitudes, Moods, and Emotions. We will discuss the value of knowing the differences and how to use each to improve your product innovation.