:Context and behavior patterns rank over demographics in giving actionable insights for success – Moments over marbles
InsightsNEWS: September 2023
September brings exciting updates!
Our team recently delighted attendees at the 15th annual Pangborn Sensory Science Symposium in Nantes, France. Don’t fret if you’re experiencing KIMO (knowing I missed out.) You can download our posters and call us so we can walk you through them!
In case you missed it, the August issue of Food Technology Magazine features Dave Lundahl, our founder and CEO, in: Making Sense of Consumer Complexity: Uncovering his journey from statistics to consumer behavior – leading to essential guidance for pioneers shaping the future of consumer product goods.
The team is now busy harnessing all this excitement into our September webinar. On the 28th, let’s explore the key to unlocking consumer complexity to drive market success.
September Webinar: The Power of Context: A Key to Unlocking Consumer Complexities
Thursday, September 28, 2 pm ET
Join us to explore how understanding the context of a situation can unlock profound insights and fuel your product strategies. We’ll dig into consumer behavior, taking an important look at the significance of moments. Discover actionable strategies to be the most efficient with your research – gaining the best understanding of consumers with the least amount of information.
Media Coverage: “Making Sense of Consumer Complexity”
In the August issue of Food Technology Magazine, our very own Dave Lundahl talks about his career journey to understand consumer behavior and to help “tilt innovation toward sustainability.”
Our team attended the 15th annual Pangborn Sensory Science Symposium in Nantes, France last month—always an enlightening experience. The theme of the meeting was new challenges in a changing world, and key presentations explored concepts of language use in insights and using sensory research to address health aspects of eating behavior. We presented three in-depth posters:
Designing Multi-Sensory Experiences through Aspirational Research
Multi-sensory design overcomes barriers by focusing on identifying implicit associations between sensory qualities that signal familiarity with a twist.
Check out our latest news for updates on what’s happening at InsightsNow, in the wider market research community, and in the industries we serve:
Branding Trends in Food & Beverage
Bold colors and expansive graphic language along with messaging of social or environmental benefits were trends we found natural food and beverage products.
Click above to start receiving SustaINnovation News! Keep your finger on the pulse of the industry and your eye on the trends with articles curated to topics you click.
Let’s talk about deciphering consumer complexities: REACH OUT!
InsightsNow, 2101 NE Jack London St., Corvallis, OR 97330, United States, 541-757-1404
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