What can you do to make it better? Join us this month to find out tips and techniques to define and improve your brand.
InsightsNEWS: AUGUST 2023
Putting Your Best Brand Fingerprint Forward
Calling all brand strategists, product designers and insights professionals! Do you fully understand what your brand stands for? Deeply knowing your “brand fingerprint” is critical to gain implicit consumer recognition—from visual presentation to messaging to sensory aspects of your products. Clearly articulating the fingerprint assures alignment with the brand strategy. Want to learn more? Join us for a webinar on this topic on August 17th… or better yet, join us at Pangborn in France where we will also be presenting on this topic! Listen to our CEO’s greeting below and read on for more information.
This webinar will show how a brand fingerprint integrates with your product strategy to better fit category and go-to-market strategies, how to best communicate the brand fingerprint within your teams, and how to best fix gaps between sensory cues, design, messaging and communications, design, imagery and packaging. Bring your questions!
The 15th annual Pangborn Sensory Science Symposium is coming up in Nantes, France, on 20-24 August 2023 — and we will be there. The theme of the show is meeting new challenges in a changing world, and we can’t wait to share solutions to help brands, marketers and product development teams succeed. We will be sharing three in-depth poster presentations on a variety of topics, including a sensory brand fingerprint.
If you haven’t downloaded our “Naturally Trending™ Food & Beverage Report” yet, you could be missing out on valuable insight into the latest trends. By understanding the landscape and the future of this industry, you can future-think for your own products and understand the directions of consumer preference.
Check out our latest news for updates on what’s happening at InsightsNow, in the wider market research community, and in the industries we serve:
Sustainability Trends in Food & Beverage
Sustainability was a rising priority at NPEW not only for smaller and emerging companies but also for major multi-brand corporations. Ambitious goals are being set aimed at making a measurable impact in the coming decade, with companies across the board actively taking steps towards enhancing sustainability in various aspects of their operations.
In one of our posters at the upcoming Pangborn Symposium, we will explore moments-based behavioral research in terms of understanding consumer aspirations, and what that impact is on sensory experiences. This moments-based approach has proven applications that raise the bar in product innovation in a way to meet “new challenges in a changing world.”
Click the banner above to sign up for InsightsNow’s weekly SustaINnovation News! You will receive curated articles curated to topics you click, to help you easily and seamlessly keep your finger on the pulse of the industry and your eye on the trends.
Take your brand to the next level by integrating your brand fingerprint across all avenues: FIND OUT MORE!
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