Innovate equipped with a consumer behavior lens
Generate the best ideas by targeting behavioral white space at the front end of innovation—and focus your innovation team for success. Targeting "moments" provides context to rapidly learn via co-creation, co-design, implicit, and hybrid testing.
Using these custom approaches, InsightsNow takes you beyond liking to design sensory cues into products for rapid, cost effective translation of the brand promise. Make better decisions by learning more within each step of your innovation cycles.
Your product development research does not need to exist in a silo. It can be tied in holistically with the entire product lifecycle, all the way to purchase decision. How? By looking to the people you are aiming to reach, and their behavioral motivations. Learn more about our “full picture” approach here.
Case Study: Using Emotions Testing for Deeper Insights
When a new food product is being developed for a specific consumer group, it is vital that there is a deep understanding of the consumer emotions surrounding the ingredients and sensory experiences.
Tyson Foods partnered with the InsightsNow team to dig deep into the product design and development of a new multi-component breakfast product the company was bringing to market.
Custom Product Development Research for:
- Product optimization from deep concept feedback
- Examining entire product line performance
- Rapid iterative product testing with real-time design changes
Check out our new custom research communities—specifically our Clean Label Enthusiast™—and the impact this unique approach to behavioral research is making on product innovation.
Uncover creative group solutions using a hands-on group play and discussion approach with Lego bricks. This facilitated qualitative approach elicits group problem solving and team work by unpacking discussion of Lego creations.
Full Service Research
A full toolbox allows Research Directors and clients to collaborate in choosing the most effective tools to engage for a study's objectives.
Central Location Testing
Deepen insights into emotions and sensory cues which heighten perception of product benefits and motivate repeat use.
Home Use Testing
Uncover how product usage impacts behavior in-the-moment. Identify true potential to disrupt the market.
Online Qualitative Research
Immerse yourself into the lives of target consumers by engaging online through moderated discussions and behavioral activities.
Mobile Usage Testing
Engage research participants anytime and anywhere within moments to learn how messaging activates and products motivate behavior.
Speed your time to market with real-time integration of quantitative knowledge and qualitative probes.
Accelerate behavioral learning to gain agility in decision making via custom portals providing immediate access to your target consumers.
Deepen understanding by tracking implicit and explicit response measures that uncover how products, concepts, and messaging motivates behavior.
Meet your own unique insights needs by designing research specifically for your innovation, brand, or market challenge.