THE TESTING CENTER – INGREDIENT BENEFIT ASSOCIATION

The Ingredient Benefit Association solution allows you to discover what benefits consumers implicitly associate with a set of ingredients, or what ingredients are intuitively associated with a benefit or group of benefits.

Our survey uses InsightsNow’s Implicit / Explicit Test™ to calculate the degree of association; this will show whether an association is implicitly ingrained in the minds of consumers, or whether they have to consider whether it can be true or not. When implicitly connected, using that ingredient will signal to the consumer that they will receive that benefit and may nudge their behavior. If explicitly connected, then it is likely to disrupt their behavior and may be a great opportunity for building a differentiated product. In addition, negative explicit scores may signal the ingredient is not believable as a clean label association.

This solution is also used in conjunction with our Ingredient Benefit Association database available in the Scoring Center. And may be used to augment the existing data. Ideal uses for this database augment request include:

  • Adding new benefits for existing ingredients
  • Adding new ingredients for existing benefits

 

When adding scores to our database, our behavior segment, Clean Label Enthusiasts® (CLE), test each ingredient for their benefit association by using our Implicit/Explicit Test™. InsightsNow’s proprietary segmentation of Clean Label Enthusiasts® consists of consumers who regularly inspect the label of every product they consider buying to make sure that it is a clean product, and they have distinct points of view about ingredients, claims and brands. Generally, that means that they prefer natural products as opposed to something that uses a lot of chemicals and preservatives and can be considered harmful to the environment or people.

CLE represent a segment of one in three primary shoppers in the U.S.—and as much as half of primary shoppers in other parts of the world. They are the primary drivers for the mega trend in growth of clean label products.

CONCEPTUAL TESTING

Use implicit and explicit testing to understand which concepts are the likely winners among target consumer groups.

THESE SOLUTIONS INCLUDE:
Concept Scoring
Idea Screening

PRODUCT TESTING

Developing or redeveloping products?
Connect with consumers to learn what they really think about your products.

THESE SOLUTIONS INCLUDE:
Home Use Testing
Clean Label Testing
Ingredient Benefit Association

MARKETING TESTING

Make sure your marketing cuts through the clutter by understanding how consumers interpret and react to your claims & messages.

THESE SOLUTIONS INCLUDE:
Claims Testing
Message Testing

INSTANT QUOTE

Create An Instant Quote Using The Apps Below

THESE ARE JUST A SAMPLE OF THE APPS WITHIN THE TESTING CENTER!

Whether you’re trying to launch or relaunch products, garner feedback on specific product ingredients or maximize marketing and messaging efforts we’ve got you covered. Click on any of the solutions below to scope out your project. Looking for a different solution? Scroll back up to search the broader testing category.

INGREDIENT BENEFIT ASSOCIATON

Discover which benefits consumers implicitly associate with specific ingredients. Use these associations to improve ingredient selection during product design.

CLEAN LABEL SCORING

Understand consumer perceptions on clean label acceptability as part of the “free-from movement” during product development.

HOME-USE
TESTING

Consumer insights and product feedback in the context of everyday use for in-home product testing.

MESSAGE TESTING

Tailor your product’s messaging by understanding consumers’ implicit reactions to potential messages.

IDEA SCREENING

Quickly filter and prioritize your new product development ideas leveraging the power of behavioral insights. Best for teams with 10-50 ideas to consider.

CONCEPT SCORING

Dig deep into a single concept or compare several concepts to identify which will motivate people and how you might improve the concepts.

 

CLAIMS TESTING

Optimize the effectiveness of your product claims by exploring their implicit relevance and fit with your brand.

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Trying to understand consumers’ feelings toward ingredients for product development or marketing?