THE SCORING CENTER – INGREDIENT BENEFIT ASSOCIATION SCORES

An unparalleled database of implicit consumer scores

Identify which benefits consumers naturally associate with various ingredients to create intuitive connections to your product.

The Ingredient Benefit Associations database is a self-service research tool designed to assist teams during new product development or product positioning stages driven by the desire to learn what benefits consumers implicitly connect with an ingredient.

Benefit Association Scores™ are grounded in our patent pending approach to behavioral research by utilizing InsightsNow’s Implicit/Explicit Test™. In this catalogue of ingredients, consumers weigh in on functional and emotional benefits which they either implicitly or explicitly associate with a specific ingredient. When adding scores to our database, consumers test each ingredient for its association (“yes” or “no”) with a benefit. This provides the marketer and R&D team with the reality of consumers beliefs about what an ingredient provides – as opposed to what we know from science. You leverage this information to ensure your messaging and ingredient use and highlights create the nudge or disruption you need in your products and innovations.

There are hundreds of ingredients currently available with thousands of combinations by using filters such as consumer demographics, and product categories.