InsightsNEWS: MAY 2023

Incorporating Diversity Into Your Research—
The Right Way

At the recent Insights Association annual conference, we joined the IDEA Council to discuss the latest round of research regarding how to ask demographic questions—this time about gender identity and sexual orientation. Researchers need to be mindful to improve these questions to improve participation, respect research participants and obtain the best possible information. We will recap some of the behind-the-scenes research that went into this latest IDEA Council initiative at our upcoming webinar: sign up here!

WEBINAR: How to Ask Gender Identity & Sexual Orientation

Thursday, May 25, 2 pm ET

When asking gender identity & sexual orientation questions in surveys researchers need to ensure they are taking care of their participants to improve participation and obtain the best possible information.  This webinar will share how asking questions that use different brain processes reveals improved ways to ask about sensitive subjects along with top-line results from a recent Insights Association study.

 Join the advanced preview list for our second annual Naturally Trending report!

Sign up now to get an advance copy of our popular Naturally Trending™ Report. You can learn what’s on the cutting edge of natural food development from this year’s Natural Products Expo West. Bonus: you’ll get a copy of the 2022 report when you join the preview list for 2023!

Learning Corner

Check out our latest news for updates on what’s happening at InsightsNow, in the wider market research community, and in the industries we serve:

“New Trends to Spot in the Future of Food”

Read some of our thoughts on regenerative foods, nostalgia marketing, scientific and technological advances in food and beverage and cultivated products in this commentary on a recent article published in Rolling Stone.

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