At the Insights Association event, we joined a panel re: asking gender identity & sexual orientation questions. Learn more at our webinar!
InsightsNEWS: MAY 2023
Incorporating Diversity Into Your Research—
The Right Way
At the recent Insights Association annual conference, we joined the IDEA Council to discuss the latest round of research regarding how to ask demographic questions—this time about gender identity and sexual orientation. Researchers need to be mindful to improve these questions to improve participation, respect research participants and obtain the best possible information. We will recap some of the behind-the-scenes research that went into this latest IDEA Council initiative at our upcoming webinar: sign up here!
WEBINAR: How to Ask Gender Identity & Sexual Orientation
Thursday, May 25, 2 pm ET
When asking gender identity & sexual orientation questions in surveys researchers need to ensure they are taking care of their participants to improve participation and obtain the best possible information. This webinar will share how asking questions that use different brain processes reveals improved ways to ask about sensitive subjects along with top-line results from a recent Insights Association study.
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