IFT19 Annual Meeting & Food Expo
June 1 – 5, 2019
Join us in New Orleans to feed your curiosity, your business and your creativity!
Every year, we look forward to digging deeper into the science of food and consumer behavior surrounding food. We hope you can make it to IFT19 with us to collaborate, share, learn, and network—especially at our presentations listed below:
Overcoming Clean Label Challenges in the New Trust Economy
Monday, June 3; 4:15 – 5:00 PM on the IFTNEXT Stage
This interactive, TED talk style session will offer six recommendations for product developers and marketers to thrive in the new trust economy—where perception is reality and likes on social media signal trust more than marketing claims or scientific “facts” from academia or the government.
Presenter: David Lundahl, CEO, InsightsNow
What Does Clean Mean? Overcoming GMOs & Ingredient Avoidances
Tuesday, June 4; 10:30 – 12 PM in the Convention Center 391-392
This scientific session will help product developers, sensory and consumer scientists, and food marketers gain new insights into how consumers are defining products as clean, what are the tradeoffs they will make in context of different use moments—and how trust and transparency factor into the brands they will consider.
Presenters: David Lundahl & Greg Stucky (InsightsNow) with Mimi Sherlock (International Flavors & Fragrances), Menexia Tsoubeli (Campbells Fresh), Webb Girard (CuliNex), and Rachel Cheatham (Foodscape Group).
Building Behavioral KPIs into Food Product Decision Making
Wednesday, June 5; 1:15 – 2:45 PM in the Convention Center 260-262
This overview of behavior tools and methods will include a discussion of the impact of implicit, explicit and prospective thinking on food product choices and how consumers internalize food product experiences.
Presenters: David Lundahl & Greg Stucky (InsightsNow) with Christopher T. Simons (Ohio State University) and Paul Connor (Emotive Analytics).
We hope to connect with innovation teams and help smooth paths of development through insights into product cues and consumer behavior overcome clean label challenges.