Idea Screening

THE TESTING CENTER – IDEA SCREENING

The Idea Screening solution is a tournament survey design optimized for teams with 10-50 ideas they need to sort and prioritize. This solution, when coupled with our Implicit / Explicit Test™, ensures your team is making development decisions based on all four ways our brains process ideas and make decisions. This ensures your idea prioritization aligns with consumer behavior.

In addition to our templated survey design, you’ll be able to add in custom components specifically for the product or product category you are testing.

This solution provides you with a clear rank ordering of all your ideas based on an overall “tournament index” which incorporates the core metrics into a single overall measure of desire for the idea.

What you get:

Speed to evaluations: Using our templated approach allows you access to quick-turn semi-customized survey while consulting with an InsightsNow research expert.
Access your target audience: By using one of InsightsNow’s consumer communities, or share with us your screening needs, we are not limited by accessibility to ensure the appropriate consumers are providing feedback.
Behavioral metrics: InsightsNow provides you with behavioral measures which allow you to dig deeper into the subconscious reactions which relate to real-world contexts and decisions.

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CONCEPTUAL TESTING

Use implicit and explicit testing to understand which concepts are the likely winners among target consumer groups.

THESE SOLUTIONS INCLUDE:
Concept Scoring
Idea Screening

PRODUCT TESTING

Developing or redeveloping products?
Connect with consumers to learn what they really think about your products.

THESE SOLUTIONS INCLUDE:
Home Use Testing
Clean Label Testing
Ingredient Benefit Association

MARKETING TESTING

Make sure your marketing cuts through the clutter by understanding how consumers interpret and react to your claims & messages.

THESE SOLUTIONS INCLUDE:
Claims Testing
Message Testing

INSTANT QUOTE

Create An Instant Quote Using The Apps Below

THESE ARE JUST A SAMPLE OF THE APPS WITHIN THE TESTING CENTER!

Whether you’re trying to launch or relaunch products, garner feedback on specific product ingredients or maximize marketing and messaging efforts we’ve got you covered. Click on any of the solutions below to scope out your project. Looking for a different solution? Scroll back up to search the broader testing category.

INGREDIENT BENEFIT ASSOCIATION

Discover which benefits consumers implicitly associate with specific ingredients. Use these associations to improve ingredient selection during product design.

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CLEAN LABEL SCORING

Understand consumer perceptions on clean label acceptability as part of the “free-from movement” during product development.

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HOME-USE
TESTING

Consumer insights and product feedback in the context of everyday use for in-home product testing.

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MESSAGE TESTING

Tailor your product’s messaging by understanding consumers’ implicit reactions to potential messages.

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IDEA SCREENING

Quickly filter and prioritize your new product development ideas leveraging the power of behavioral insights. Best for teams with 10-50 ideas to consider.

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