Food & Beverage Ingredient Scores

THE SCORING CENTER – FOOD & BEVERAGE INGREDIENT SCORES

An unparalleled database of implicit consumer scores

Driven by the “free-from” movement; InsightsNow’s Clean Label Scoring assists product development with clean label associations led by consumer input. 

The Food & Beverage Ingredient Scores database is a self-service research tool designed to assist teams during new product development and ingredient selection. Clean Label Scores™ are rooted in our patent pending approach to behavioral research by utilizing InsightsNow’s Implicit/Explicit Test™. These scores allow R&D teams to quickly identify where there are opportunities to build better products by using ingredients which will be perceived as contributing to a clean label. There are hundreds of ingredients currently available with thousands of combinations by using filters such as consumer demographics, products/product categories, moments, and more. 

When adding scores to our database, our behavior segment, Clean Label Enthusiasts® (CLE), test each ingredient for their acceptance (“ok”) or avoidance if that ingredient was listed on a product label. InsightsNow’s proprietary segmentation of Clean Label Enthusiasts® consists of consumers who regularly inspect the label of every product they consider buying to make sure that it is a clean product, and they have distinct points of view about ingredients, claims and brands. Generally, this means that they prefer natural products as opposed to something that uses a lot of chemicals and preservatives and can be considered harmful to the environment or people.  

CLE represent a segment of one in three primary shoppers in the U.S.—and as much as half of primary shoppers in other parts of the world. They are the primary drivers for the mega trend in growth of clean label products.