How is the pandemic shaping clean living Resolutions?
February 11, 2021
Resolution Behaviors are Continually Changing
This year we compare CLE and Non-CLE consumers for their types of resolutions.
40% of Clean Label Enthusiasts made resolutions in 2021
70% of those made food resolutions
Making Food Resolutions Continues to Decline
CLE Making Food & Beverage
Related Resolutions dropped from 67% (2018 ) > 28% (2021)
Non-CLE Food & Beverage Related Resolutions
Why are Resolutions Less Common?
Self Confidence / Shorter Focus
- I do not set resolutions ever, I just go for it, that is if it works it works, it not I let it flow.
- I prefer to go with smaller, attainable steps towards a better life for me and my loved ones
Lack of Success / Fears
- I feel like there is so much going wrong in the world that it is hard to stay positive and motivated about things
- With the COVID 19,I didn’t really set any goals for this year.