COVID-19 Tracker on Clean Living Behavior

Tracker Study Insights

Behind each blue box below is a panel with the latest insights from our last survey of the CLE community on the week's topic.

Click on each box to view the details.

We're focusing on Clean Label Enthusiasts® as a consumer segment whose values and trendsetting buying behaviors have pulled the food industry and influenced the general population.

Why we focus on Clean Label Enthusiasts®

We rarely see such a major behavioral disruption as is happening in response to the COVID-19 pandemic. Change will occur, the question is what changes will happen more quickly and which will take longer to materialize. Which behavior shifts are just short term and which will become long term change?

Fear drives significant change. When we see large behavioral disruptors, people change their mindset, their motivations change, and their priorities change. Clean Label Enthusiast® behaviors provide lead indicators into the behaviors which are changing now and are indicators of future change.

This ongoing research looks closely at how mindsets and behaviors are changing:

  • Changes in the Mindset of Consumers
  • Shopping Behavior Changes
  • Tradeoffs/Product switches and why
  • Key motivators for behaviors

Research Study Design:

All the work is ongoing with US National Representative Primary Shoppers who are Clean Label Enthusiasts®.  The quantitative research involved three waves of surveys: 285 participants over 3/12-3/21, 114 participants over 4/2-4/7, and 126 participants over 4/10-4/14.  During this same period (3/12 to 4/14), we also conducted 8 qualitative research studies (two per week) involving 249 participants from our community of Clean Label Enthusiasts®.

Stay-in, Save Lives: couple cooking at home

Find recent and future webinars on Clean Label Enthusiasts® at WebinarsNow.

Click on boxes to reveal results.

Wave

June 29, 2020

Overall people are feeling similar comfort levels between in-person and virtual visits. 

While fewer people would visit urgent care facilities than hospitals, the distrust isn’t directed towards the institution. It’s over fellow patrons.

  • They are not afraid of the doctors, other medical professionals and the systems in place.
  • People are afraid of the people they would be sitting next to.

They want:

  • limited number of people in waiting area …
  • to see that areas are disinfected and
  • other people wearing masks.

Recommendation:

Communicating the precautions and protocols to minimize crowds and isolate the infected will help reinforce a sense of safety, and increase the level of comfort people will have when considering a medical visit.

95% of CLE need one or more essential protocols in place to make them feel safe in medical facilities. 

With disinfecting, limited people, and masks as the top three. 

6-29 Medical office protocols
6-29 Medical visit comfort level

Virtual visits are a quick at home option

Learning curves have eased and virtual is a quick option for less serious medical visits, eg. prescriptions, routine exams and check-ups.

“Virtual visits with the Doctor are very good. It is one on one time without interruptions. I'm so glad this has started, it is a Godsend during the pandemic.”

“I like the telemedicine idea....I’ve had a telemedicine appointment about 2 1/2 months ago it was probably the best doctors visit I’ve ever experienced in my life. The reason for this was because it only lasted probably about 12 minutes. It was a doctors visit on the Zoom app. Great idea! The one thing I don’t like is that I can’t get procedures done when using an app. I only go to one place and that place is only taking telemedicine appointments at least til November.”

“I think telemedicine is great for minor things during the pandemic. I do worry about people with no internet access especially the elderly, because they may need care right away but are to afraid to go into the office. These are the people that would really benefit from this service”

“Virtual visits with the Doctor are very good. It is one on one time without interruptions. I'm so glad this has started, it is a Godsend during the pandemic.”

In-person visits are still necessary

When having procedures, tests, and emergencies. 

Many have been encouraged by the safety measures in place at health care facilities to keep from being patients from contracting COVID while visiting their doctors.

“I think that they are relatively safe because of all of the precautions being taken to minimize chances of getting sick.”

“I had an extremely important visit with my oncologist that couldn’t be done over the phone and I was completely comfortable with it due to precautions in place.”

Seeking In-Person Medical Care is Contingent upon what type of care

Keeping the current COVID-19 situation in mind, how willing are you to participate in the following? 

6-29 on-site Type of Care
6-29 Medical visit waiting

While virtual visits have continued potential, but patients crave the personal interactions.

Having a medical visit virtually met with some interest.   

However, there were nearly ¼ of CLE that are not at all interested in this type of medical care, regardless of the COVID pandemic.

6-29 Virtual Medical visit interest

Patients miss personal interaction

The missing link in virtual visits are the personal interaction and attention people receive when at a facility to make the service expectational. 

“I was diagnosed with breast cancer.  My surgeon had a reputation of being irritable and cranky, but he was reputed to be a really good surgeon.  Over the course of several visits he answered all my questions and we began to develop a mutual respect for each other.  When I checked in for the surgery I spent the morning in the nuclear medicine department having tests.  I was never cared for so well in my life.  The tests were tedious and seemed to go on forever, but staff kept me as comfortable as they could and we got to know each other well.  They transferred me to the pre-surgical staff and they were also very professional and caring as they got me ready for the surgery. 

When I woke up the surgeon was literally dancing at my bedside while he told me I would be fine.  I'd never seen him smile, but that day he grinned from ear to ear.  Staff asked me how  I could be such a happy patient, and I told them their care and compassion had a lot to do with my attitude.”

“I must admit every time I see my doctor. my doctor's nurse make sure to come into the office and have a conversation with me other than about medical issues.  She knows about my many family losses in a five-year span from my granddaughter, sister, aunt, cousin, best friend and mother.  It sent me into a state where I was covering up my emotions. 

Somehow, she noticed and the first thing she did was gave me a hug and said she loved me.  That one act of love changed my whole attitude.  Now she always comes into the office no matter what she is doing to speak with me.”

6-29 Telehealth
  • Jun 29, 2020

    The waiting (room) is the hardest part

    For in-person medical visits, people are afraid of other people, not the trusted medical professionals. 

    People they would be sitting next to are the biggest concern.  They want protective measures in place!

  • Jun 29, 2020

    Virtual visits have continued potential, but personal touch is missed

    Nearly ¼ of CLE that are not at all interested in this type of medical care, regardless of the COVID pandemic.

6-29 Medical office

June 22, 2020

People are slowly becoming more comfortable with going back to traditional restaurants.

In early May 2020 we asked CLE what they were NOT comfortable doing in regard to dining:

There has been a slight decrease in those that are NOT comfortable, but at least 2 of 5 are still concerned about public dining options.

6-25 change in Rest willingness - Copy

CLE anticipate their dining behaviors changing in a post-COVID world.  Almost 60% will dine less at a sit down restaurant than they did previously, while only 10% will dine out more.

CLE anticipate their restaurant behaviors will be substantially changed in a post-COVID world.

6-25 Restaurant seating2

When asked to think about how their future,  CLE anticipate their dining behaviors changing in a post-COVID world.  The majority of CLE said they do not anticipate going back to the same frequency of eating at restaurants as in the past.

Over 50% will dine less at a sit-down restaurant than they did previously, while only 10% will dine out more.

6-25 Restaurant would you rather

Ordering and Carry-out will continue to fluctuate in a post-COVID world as CLE balance dine-in and carry-out/ordering

Not as many CLE will change their ordering and carry-out behaviors, however for those who do they are split on whether this will increase or decrease.

More CLE anticipate they will  decrease these activities than increase in the post-COVD world. Much of this decrease is expected to come from the group of people who are planning on going back to dine-in in a post-COVID world.

6-25 Restaurant Order delivery2

Behaviors in the Restaurant

In order to feel safe and comfortable dining out, CLE expect to be exposed to different restaurant staff behaviors and structure.

6-25 Rest Must Haves

Protocols that MUST be in place for safety reveal a clean environment with a healthy staff.

CLE want to avoid items being used by multiple patrons such as silverware, condiments and menus.

Limiting the number of people at a table as well as spacing out tables and the waiting area are also important for comfort.

In order to feel safe and comfortable dining out, there are a few changes which won’t help restaurants.

6-25 Rest Not Required

Those protocols that CLE deem not as essential for safety are more related to convenience such as closing parts of the restaurant, controlling which guests are permitted and limited hours or menu offerings.

It appears that once the dining out decision is made, as long as patrons deem the establishment clean and virus-free, other safety protocols are not as necessary.

June 22, 2020

CLE have learned to love the eating at home experience.

Eating at home can be fun…

  • Eating healthier, having more control over your diet.
  • Trying new local restaurants through an app.
  • Taking more time for family.
  • Saving money.
  • Trying new recipes- google or meal services.
6-25 3ppl family in kitchen

My husband and myself did take out (and we picked up) food from a number of local restaurants.  It was easy and even convenient.  We hadn't done this before but will continue to do this once in a while even after COVID-19.”

6-25 women prep food in kitchen

“Continue cooking meals at home. I like this because I have control of what my family eats. I always try to make healthy meals and I like making sure everything is clean.”

“It is nice to do a variety of options.  I might continue to use one of the home delivery services that offer healthy meal options that are delivered to your door.”

“We discovered a pizza place close to our house and we are loving it for pick up. They have been there for many years and for us it is brand new. Also trying some new recipes and will continue fixing them, I think we had gotten into a rut.”

“I started cooking and now I cook all my meals. Restaurants are still mostly closed. I like cooking and eating out will be a rarer and more indulgent event for me.”

The social dynamic of restaurants cannot be recreated at home.

People miss the luxury of coming together and lingering over meals with friends and family.

“I miss the laughing and seeing people’s smile”

“Gathering at a table with family and/or friends and lingering over fun conversation and jokes while enjoying food that we normally would not make at home. It brings back fond memories.”

“I miss chatting with friends and family at a restaurant over a long dinner, even at fast food restaurants. I would go out again just to have a nice time out of the house with others. The meal itself wouldn't matter as much as the whole experience.”

 “I miss the fellowship of eating with others.  I live alone so communal meals are important to me.  We can't even have a potluck at church because sharing food cooked by others outside of a restaurant is still not allowed.”

6-25 graph Miss from restaurants
  • Jun 23, 2020

    People are slowly becoming more comfortable with going back to traditional restaurants. 

    CLE anticipate their restaurant behaviors will be substantially changed in a post-COVID world.

  • Jun 23, 2020

    CLE have learned to love the eating at home experience.

    The social dynamic of restaurants cannot be recreated at home.

NAPA, CA - MAY 24: A waiter pours champagne for customers dining on the patio of Angele Restaurant and Bar on Sunday, May 24, 2020, in Napa, Calif.  (Aric Crabb/Bay Area News Group)

In an uncertain world, supplements offer hope of immunity.

While many CLE are unsure if supplements actually help COVID immunity they see no downside to trying.

Although many are hopeful that boosting immunity will help fight COVID, the overall uncertainty surrounding COVID makes about half unclear of its efficacy.

But, with no downside to strengthening your immunity, many are willing and even find it important to at least try boosting your immunity during a pandemic.

Do you think a supplement or functional ingredient could help strengthen your immunity against Covid?

6-11 Supp strengthen immunity cropped

3 in 4 CLE believe supplements and functional ingredients are important for strengthening their immune system against COVID.

person-taking-pill-3873209 small

“COVID-19 is new and we don't know of anything that help us build an immunity to it. However, building your immunity through a supplement or a functional ingredient can't hurt your chances.”

6-11 Supp importance larger

“Being healthy, eating well and being sure you get the required vitamins etc will always help on fighting off viruses, flus and infections. I'm sure it helps, but not exactly how much.”

“Since we still know so little about the virus, why not try something that can strengthen our immunity and see if that works. The unknown is still out there for all of us.....lets works together and fight this virus.”

“No idea, what would work and wouldn’t, I am not a scientist.”

So what are people taking to boost their immunity against COVID?

Many are continuing with the same vitamins they used pre-COVID, but they have become vigilant in their routine. Top supplements are:

    • Vitamin C
    • Vitamin D
    • Zinc
    • Probiotics
    • Elderberry
6-11 Vitamin-mineral words

We recently presented a webinar with more information about CLE's and immunity during COVID-19.

Find a summary and link to the recording HERE

  • Jun 15, 2020

    Supplements offer hope of immunity.

    While many CLE are unsure if supplements actually help COVID immunity they see no downside to trying.

person-taking-pill-3873209 small

June 11, 2020

If you want the attention of CLE’s you need to provide the facts.

About 60% of CLE’s have researched boosting their immunity against COVID.

They are turning to Google to conduct their research, looking at trusted sources that connect them to scientific studies. They ask friends and family for their own experience and trust what their doctors and other medical professionals suggest.

They are turning to Google to conduct their research, looking at trusted sources that connect them to scientific studies. They ask friends and family for their own experience and trust what their doctors and other medical professionals suggest.

6-11 Google search immunity

“I look for information from trusted scientists and their research to guide me towards the best supplements and ingredients. I specifically look for information concerning health problems that I or my family have so that I can proactively address issues or prevent them from happening.”

I want to look for places that I trust to let me know more about my immunity system. I know there is lots of good information on WebMD so that source is very trustworthy. I want a good immunity system so I can keep well through all the COVID-19 times where there have been lots of death through the world.”

6-11 sources of information

“When I look for medical information of any kind I always look for reliable sources such as official pages, advice from doctors or specialists in the field and never on Facebook.”

“If the information is backed by scientific research and data I am much more likely to trust the information I am receiving. If the ingredients have been proven to show benefits I am much more likely to try a supplement.”

All-natural and organic is valuable in supplements because it gives people confidence they are only getting what is necessary and nothing that is just filler.

“I look for supplements that are organic that do not have ingredients that aren’t necessary such as additives and dyes. I tend to stick with brand names that I have used in the past or that I’m familiar with. If someone I know and trust recommends a brand that I’ve never heard of, I will research it to make sure it only contains ingredients I’m aware of!”

“For me, it is important to look for information from healthy, natural sources that I trust. I look for organics and organic ingredients and those that promote them.”

“I look for scientific sources that were not commissioned by and/or are not related to a health and wellness or supplement company. I look for an ingredient list that is natural as possible.“

  • Jun 13, 2020

    If you want the attention of CLE’s you need to provide the facts.

    About 60% of CLE’s have researched boosting their immunity against COVID.

Masks vs. Makeup!

 

A decrease in social interactions and an increase in cleanliness has led to shifting personal care practices. ​

CLEs feel less need for upkeep of hair and makeup. Many are wearing less makeup, not shaving as often, and stopped styling their hair. ​

  • Less time seeing people, whether staying in more or keeping your distance. ​
  • The masks cover your face. ​
  • Masks, hand washing, and staying indoors have left people with drier and more irritated skin.​
  • There are more important events happening that make personal care more trivial.​

We asked CLE how the mask has affected their facial makeup usage.  Over ¼ are no longer wearing makeup since the mask covers their face.

6-7 graph Mask-makeup
6-7 graph Mask-makeup2

​Along with about 50% of people changing their makeup usage, masks can cause breakouts, skin irritations, and discomfort. 

“I don’t wear much make up because I sweat too much with a mask.  Also , no lip products because masks ruin it”

Photo by Vera Davidova on Unsplash
Photo by Vera Davidova on Unsplash

“I think that face masks are affecting my skin, especially since I have sensitive skin.  I have had some problems with skin texture and a couple of breakouts on my chin area.  I make sure I use moisturizer and sunscreen so my face is moisturized and protected, and I treat skin problems as soon as I possibly can.”

clear-glass-container-with-coconut-oil-725998 small

“I am wearing less make-up since the masks and scarfs cover my lips and cheeks, some days I go without eye make-up too.   Also, for some reason my psoriasis has spread to new areas on my face  😞      My cheeks and areas near my mouth, chin and neck suddenly are very flaky and very itchy.”

“I am using the same skin care products and just cleaning my face more often and practicing self care to keep my skin looking good. For my makeup, I use the same products, but have a simpler routine and many days don't wear makeup because I don't leave the house. I'm trying to wear more natural products that are better for my skin.”

“I am using the same products as I did before the pandemic. I’m using more skincare then I was prior to the pandemic and less makeup. Because of the amount of time that I’ve had to spend at home, I’ve been really paying attention to my skincare, especially my face! The only product I’ve added to my routine is a serum by Sunday Riley that has salicylic acid and helps treat and prevent acne. Instead of doing my facial routine just in the morning, I now do it morning and night. I’ve definitely worn less makeup since the pandemic started.”

Sunscreen with Masks?

 

Of those that wear sunscreen, 81% were wearing it some place on their face.  Interesting, 45% of all surveyed noted that they did not wear sunscreen.

6-7 graph Mask-sunscreen
  • Jun 8, 2020

    Masks vs. Makeup!

    A decrease in social interactions leads to shifting personal care practices.

    CLEs feel less need for upkeep of hair and makeup. Many are wearing less makeup, not shaving as often, and stopped styling their hair. 

woman-putting-on-mascara-despite-the-outbreak-3951872 small

Skincare is not only functional

but also serves as a psychological need.

 

Products that cue protection, clean, care, and relaxation are winning the day in the pandemic.

 

I've been using more nail and hand treatments due to the dryness from more thorough hand washings and hand sanitizers..”

CLE are seeking out products which not only soothe the irritation and dryness, but help to prevent it from happening again. 

When asked to share a favorite beauty/skin/hair care product during the pandemic, most products are

    • moisturizers,
    • all-natural alternatives lacking harsh chemicals,
    • great smelling shampoos/conditioners/soaps,
    • gentle hand sanitizers.
Dove Nourishing Hand Sanitizer UBZk3GE

“Everybody knows that during this pandemic the one product which can keep us safe is the Hand Sanitizer which we should use often throughout the day to protect us from the corona virus. 

Dove has always been a skin and hair care brand, but now thinking about this COVID-19 pandemic they have created their unique product thinking of us humanity and striving to keep them better which is the - "Dove Nourishing Hand Sanitizer".  I truly admire them.”

6-7 Bigelow shampoo

“ I have been using Bigelow brand peppermint and lavender shampoo for the last few months.  i first tried it while staying at a hotel and decided to buy a bottle since I loved the smell and clean results. Perhaps the smell is the best part. The lavender is very calming and the peppermint so good for the scalp.”

clear-glass-container-with-coconut-oil-725998 small

“I am using the same skin care products and just cleaning my face more often and practicing self care to keep my skin looking good. For my makeup, I use the same products, but have a simpler routine and many days don't wear makeup because I don't leave the house. I'm trying to wear more natural products that are better for my skin.”

Hair-Food-Review-Visions-of-Vogue-4

“My favorite new product is my Hair Food Shampoo and Conditioner. These are new products that I found during the pandemic and i really love them. I bought them because they are made with only natural ingredients, are affordable and promised a lot of hydration to my hair. I honestly love them because it really helps my hair shine and feel clean and doesn't weigh my hair down. I love that I can feel good about using them because they are made only with real, natural ingredients, and no chemicals. I think these work great in keeping my hair clean and healthy during this pandemic and I like supporting brands that are natural and sustainable.”

  • Jun 6, 2020

    Hand Washing is Irritating!

    Skincare is not only functional but also serves as a psychological need.

    Products which cue protection, clean, care, and relaxation are winning the day in the pandemic. 

applying-body-lotion-care-cosmetic-product-286951 small

Week ending June 7, 2020

D.I.Y haircuts have mixed reviews and are not here to stay.

CLE are taking matters into their own hands with regards to personal grooming, literally.  

Many have tried to cut their own hair or a family members while salons remain closed. These DIY haircuts have either embolden people to be more resourceful or made them decide to leave it to the professionals.

6-7 Haircuts at home graph

However, once they are comfortable going out in public, 2/3 will return to their salon and leave their hair cut to the professionals.

“We have been experimenting with home hair cutting too.  I gave the first haircut to my husband. I did fairly well. He had way too much to fit under a cap, and it really started to get wavy for him. Then I cut my daughter's hair. I only did a trim on her and really cut her bangs oh so short. Everything good so far. Then I let my husband cut my hair. I made it thru ok. He did a neat job that, at least, makes me feel better when I look in the mirror. This quarantine time needs to be used wisely and cutting hair seems to be one major activity that many of us have in common. Never hurts to experiment.”​

“My grand daughter cut her brothers hair (21) and did such a poor job her Dad took over and the kid had to shave his entire head......lol   He laughed it off of course and he still is as handsome as ever.   But as far as hair cuts he will shave it until he can get a decent one...”

Week of May 18-24, 2020

A meat shortage doesn't concern most CLE's

The majority of people feel prepared for a meat shortage because

  • they already have a freezer stocked with meat,
  • don’t eat much meat to begin with, or
  • feel confident and accepting of adjusting their diet to be more vegetarian and/or pescatarian.
6-2 Meat shortage prepared

We always buy our chicken, pork and ground beef in large packages to divide and freeze.  I have a freezer full of packages like that right now enough to share with my children if they are running short of meat.  I buy pork loins when they are 99 cents a pound and cut up chops and roasts.  We are prepared.”

“I feel prepared for a meat shortage because I am willing to eat plant-based proteins or any protein options I can find in stores. If I can't find fresh chicken or beef, I will eat other meat options or something like veggies burgers or beans. I really see a meat shortage as a chance to make healthier, more environmentally friendly, more resourceful food choices. My family has also been eating less meat recently anyways, so limiting meat further wouldn't be that difficult for us.”

Overlapping between CLE’s who feel prepared and don’t feel prepared is a tone of “bring it on.”

Consumers have already navigated a toilet paper shortage, face masks, and social distancing during this pandemic- they are desensitized to the stressor.

6-2 Meat shortage options2
6-2 empty meat shelf

“There is nothing I can do to change it so I will roll with it and eat like a part time vegetarian. I guess having the right attitude helps.”-

Feels prepared

“I will take it as it comes- I am living at the moment and I am not thinking about the future”-

Not worried

“My family has been eating less meat lately anyway, due to animal welfare concerns....I'm perfectly happy eating plant-based proteins and whatever meats are available in stores. I've wanted to experiment with a more vegetarian/vegan diet for a while and now would be a good time to do so. I enjoy veggie burgers, tofu, beans, nut butters, etc. and it wouldn't be a struggle for me to only eat meat occasionally..I've enjoyed the challenge of having to be more resourceful and use up foods at home. I've been saying for weeks now that it is a good time to explore a more plant-based diet and to get recipe ideas from the vegetarians/vegans in your life. 

Not worried-flexible in protein choices

Plant-based meat alternatives have an opportunity in a meat shortage.

CLE’s are not willing to pay more nor purchase lower quality meat but are comfortable with eating a plant-based diet and eating more fish.

6-2 Meat shortage Would you rather

Respondents are ready to give plant-based meat alternatives a try if chicken or beef becomes scarce.

The versatility of chicken and ground beef would be the hardest to forgo in a shortage, and people would be looking at ground plant-based meat alternatives as a comparable alternative for burgers, tacos, spaghetti, and other dishes that make the weekly menu.

“Chicken would by far be the hardest protein to go without in my household because we use it to compliment just about any dish we eat. There are minimal options for alternatives for meatless chicken products, so I would most likely be resorting to eating a plant-based beef burger.”

“I imagine that ground chuck would be the hardest meat product to go without.  I would not be upset if I could not afford to buy it for a period of time because I would easily substitute it with plant-based patties and other frozen forms of plant based substitutes. We have enjoyed patties, sausages, and other varieties that will work well since we routinely still eat these products even when meat is purchased for some meals.”

  • Jun 4, 2020

    The Great Haircut Dilemma!

    D.I.Y haircuts have mixed reviews and are not here to stay.

    #coronacut

  • May 31, 2020

    Meat shortages not a major concern for CLE

    They are prepared or are comfortable with other protein options.

cut-your-own-hair
Boy on temptation with burger

Week of May 18-24, 2020

Most CLEs don't feel safer than before the re-opening

Many CLE’s do not feel any safer than previous weeks, which results in them being skeptical of reopening. With no consistent new practices introduced people feel that requirements are being more relaxed and not increasing safety measures. Furthermore, CLE’s struggle with other people becoming laxer in wearing masks and social distancing.

How do you think the reopening is going so far?

5-24B Qual rating of re-opening

“We all need to take precautions when we leave our home.  Some people need to go to work or use public transportation or go grocery shopping so the Guidelines remind us on what we should do. I think we should do what is necessary, it’s too soon to be out socializing.”

“Just because the state is choosing to re-open businesses does not mean it's any safer.  If you choose to get out, take all the precautions taken before the re-opening:  social distance, wear mask, wash hands frequently, avoid touching face, etc.”

So, I'm concerned people will, and have, become complacent thinking things are back to "normal". I didn't mean to go on like that, but I feel strongly about this.  I agree wholeheartedly with the article.  We must continue to do the things we've been doing to try to continue to stem the number of cases.  I'm very worried opening is happening too soon, and we will see a resurgence of cases.”

friends-showing-to-each-other-purchases-in-paper-bags-4005062

What is working to make people feel safe?

  • Social distancing
  • Wearing masks
  • Avoiding crowded places

“The shields between cashiers and customers, providing sanitizers, wearing masks and the social distancing (although, over half the time, I just have to back up or turn around and go the other way because people don't understand what 6 ft is)”

“The certain precautions in place that I have seen working so far are the continued temperature checks. Upon entering an establishment, protective barriers between the cashiers and yourself at the checkout line in the grocery store, continued use of sanitation throughout the stores and readily available for customers, limiting the amount of people allowed to enter the store at once and ensuring face masks are worn.

What people are missing the most is the interaction with loved ones, but it does not make sense to pursue if they cannot do so safely.

“My only wish is to go visit my grandchildren and see my children. Other than that, not feeling locked up, being free again like before.”

“I'd like to go to an outdoor concert, local art museum, and to small downtown restaurants and shops. I think it would be nice to walk through downtown on a Friday or Saturday summer evening when outdoor events are going on and lots of other people are around. I probably wouldn't feel safe doing this any time soon, unless virus levels are way down and social distancing/masks are recommended."

“I just want to be able to visit my friends and family without worrying that someone will be getting someone else sick. I want to hug my kids and grandkids and play together”

“I would like to take a road trip to a place I haven’t been before and try the local food. Would like to find a fine dining establishment that has a food and wine dining experience. Would have also like to have been able to go to a few MLB games. Really miss baseball. Would also like to be able to visit my family the most. We are in different states so would love to travel to finally be able to see them in person and give them all a big hug.”

“I would be happy to just get outside and take a walk around our neighborhood. I would then like to have a cookout with friends and family in my backyard. It will be a great feeling to be able to get back to Church along with being able to visit family and friends in their homes. I look forward to doing simple happy activities again without restrictions and without fear.”

shabby-teddy-bear-in-medical-mask-sitting-on-pavement-4000604 crpd sml
  • May 24, 2020

    Confidence in safety is low as re-opening gets underway

    CLE's feel their areas are opening too soon and people will get lax on safety. 

friends-showing-to-each-other-purchases-in-paper-bags-4005062

Week of May 18-24, 2020

The reopening gets an underwhelming report card.

Our CLE community assigned grades for area reopenings that basically follow the normal distribution curve.  However, considering the health implications, this doesn't inspire high confidence.

What grade would you give your community for re-opening?

5-24 Qual grade of re-opening

“Here is San Diego, our Mayor and other officials are going by the California State Governor's rules, which is great. It's the other areas that I feel are rushing into opening too many places like eateries/restaurants.”- Grade A

“ Our area has not been hit as hard as other areas, but we could see a resurgence if we are not careful, and that is what I am seeing. Many are no longer wearing their masks and stores are crowded as ever, so I think we should be a little more cautious rather than we are right now.”- Grade C

“It's too soon! I live in a very touristy beach town and we normally get so many visitors here during the year.... I am worried because the virus can be hiding inside someone with no symptoms for up to 2 weeks, and anybody can get/spread it without knowing or trying to. It's just not safe to put more emphasis on dollars and the economy than on lives and health.”- Grade F

Many CLE’s do not feel any safer than previous weeks, which results in them being skeptical of reopening.

With no consistent new practices introduced people feel that requirements are being more relaxed and not increasing safety measures. Furthermore, CLE’s struggle with other people becoming laxer in wearing masks and social distancing.

CLE are still experiencing product shortages, and expect them to continue

5-21 products shortage expectations

Looking to the future, only 15% of CLE think we are past product stock-outs.  Over 1/3 believe that certain products will continue to be in short supply. However, these fears seemed to be mostly driven by media and not first-hand experiences. Being out of stock has declined as a reason for purchasing less of various items from grocery stores, from 39% at the beginning of April to 17% in mid May.

CLE expect continuing shortages for 2-3 months

5-21 shortage timeframe

The outlook is not very promising as to when products will be back to their pre-COVID levels.  2 – 3 months is the time frame that most CLE think it will take for shortages to subside.

CLE are finding replacements for sought after items

Implications for reduced brand loyalty

5-21 replacement products

Current product availability reveals a new reliance on replacement items.  Almost half of CLE that participated in the survey mentioned that they have been able to find satisfactory replacements for items that they sought but could not find.  Nearly ¼ have still experienced outages of products and they have not been able to locate a suitable replacement.

The increase in replacements has likely attributed to a lessening of brand loyalty.  Previously, 22% of CLE indicated that they would be willing to pay more for certain brands at this time, while others were giving up preferred brands to budget constraints.

  • May 22, 2020

    The reopening gets an underwhelming report card.

  • May 17, 2020

    Product shortages may test CLE's brand loyalty after they use substitutes

    CLE are still experiencing a shortage of favorite products in stores and expect it to continue for awhile.

Want to find more insights from the early Lockdown phase?

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